Frederic Vacher’s Post

On this post, I dive into channels and methods to scale your DTC e-commerce brands. Have a quick read and if I missed anything, feel free to add!

How have leading Direct-to-Consumer (DTC) brands shaped eCommerce & retail? 🌐 Where is DTC heading in 2024 and beyond? Our latest blog delves into the core of DTC as a channel, and explores the benefits, challenges, and success stories of brands like Rothy’s, Athletic Greens, and Dollar Shave Club. 🔍 Key Takeaways: Discover the power of personalization and data-driven decisions in DTC. Navigate the challenges: competition, innovation, logistics, and more. Learn from the journeys of successful brands that scaled from $0 to $1B+. And more 👉 Read Now: https://buff.ly/47WLtMc #digitalcommerce #tech #ecommerce #dtc

As consumers become more discerning and expectations rise, consumer brands must innovate to meet demands, create value, and deliver exceptional experiences. Identifying and integrating these trends into business operations can be the difference between leading the market and playing catch-up. Here are 8 DTC trends currently shaping the eCommerce sector and how retailers can and should adapt. https://hubs.ly/Q02xP8KR0

As consumers become more discerning and expectations rise, consumer brands must innovate to meet demands, create value, and deliver exceptional experiences. Identifying and integrating these trends into business operations can be the difference between leading the market and playing catch-up. Here are 8 DTC trends currently shaping the eCommerce sector and how retailers can and should adapt. https://hubs.ly/Q02sBS1q0

As consumers become more discerning and expectations rise, consumer brands must innovate to meet demands, create value, and deliver exceptional experiences. Identifying and integrating these trends into business operations can be the difference between leading the market and playing catch-up. Here are 8 DTC trends currently shaping the eCommerce sector and how retailers can and should adapt. https://hubs.ly/Q02sBSz50

Learn everything about retail's fastest-growing business model, including its history, the pros, and the DTC brands making waves. What Is Direct-to-Consumer? Everything You Need To Know (2024) https://lnkd.in/gp_a-hu3

The Rise of Recommerce: Retail for a Sustainable Future 🌱 Hello! 📣 Are you curious about how the recommerce market is transforming the retail landscape? Let’s explore why recommerce is gaining traction and how it benefits both businesses and consumers. 💼🚀 What is Recommerce? Recommerce, short for “reverse commerce,” involves the buying and selling of pre-owned goods. This business model has evolved significantly with the help of technology, transforming from weekend garage sales to sophisticated online marketplaces. Whether it’s electronics, fashion, furniture, or sporting goods, recommerce allows consumers to purchase high-quality, gently used items at a fraction of the original price.    | Key Players and Market Growth The recommerce market is projected to reach significant milestones in the coming years. According to recent reports, the market is expected to grow close to $245 billion by 2025. Major players in the industry include: • Poshmark: Social commerce marketplace for new and secondhand style. • ThredUP: Large online thrift store. • The RealReal: Luxury consignment platform. • eBay: Platform for a wide range of new and used items. • Gazelle: Specializes in pre-owned consumer electronics. • Depop: Fashion marketplace app for unique fashion items. Explore Our Cool Solutions 🌐 Yuneva: Discover how our tech can make your business better at www.yuneva.com. 🌟💼 Try Yuneva CountIt: Start making your inventory management easier today by visiting www.count-inventory.com. 🚀📊 We’d love to hear how modern technology has changed the way you manage your inventory! Share your stories with us! 🗨️🔗💡 🔗 Learn more about improving your inventory management at www.count-inventory.com. #Recommerce #Sustainability #CircularEconomy #CostSavings #ConsumerDemand #RetailInnovation #Yuneva #YunevaCountIt Feel free to reach out if you have any questions or want to discuss how recommerce can benefit your business. Happy optimizing! 😊

Direct to Consumer (DTC) has never actually been Direct to Consumer. Instead DTC was "Skip the Retail Markup" until it wasn't. What DTC underestimated about Retail was their distribution capabilities. Rising costs of acquisition that ate into those very markups they were trying to save people from. It's what drove a lot of "DTC" brands back into retailers. The problem for this business model is that the advantages have dwindled, which has led to a lot of retailers just creating their own brands and reducing the amount of shelf space for new brands. The other problem that's been solved is now Manufacturers are providing products directly to marketplaces which have much better distribution than individual websites. So the math has started to make less and less sense for the DTC model generally. This is a macro economic shift that has had gasoline poured on it now that interest rates aren't 0% any more. So what does the future of DTC look like? Should we even call it Direct to Consumer anymore? It doesn't feel like it. We've just replaced "Retail Markup" with "Paid Ads Markup" the winners in all of this, the ad companies, those that own access to digital distribution. It's why we've seen the larger retailers with all their data start ad networks, it's zero overhead, better margins, and they are catching on that the real advantage they have is access to millions upon millions of people with a history of transactions. The access to goods has also gone up, gone are the days where only certain companies have access to quality materials, that market has been democratized. It's now cheaper in most cases to get something custom made in small quantities than it is to buy from a company at retail prices. This is why people love a sale and discounts have become the norm online, likely the last good thing that online can do, no need to go into a store to see what's on sale, rather just a few clicks and it can be delivered from any of the company's warehouses. This is accelerating faster than I think most people know. I can upload a graphic to Teepublic and get my custom triblend shirt as a one off for $22, the price of a normal t-shirt from essentially the same materials as t shirts that sell from DTC companies for $50. There are very few protections in fashion... In fact, I have a product being sent to me right now that will highlight this as the new normal. Of all the industries most at risk, it's anything that is viewed as a commodity. #dtc #marketing #economics

Trying to stay ahead in the world of DTC eCommerce? Check out this insightful blog post by Deck Commerce that highlights key trends shaping the industry. From personalization to sustainability, it covers it all! Read more here: https://lnkd.in/eyMD2dzd #dtc #omnichannelsales #inventory #brands #ecommerce #trends

More is not always more. Many brands and online marketplaces emphasize the notion of "having something for everyone." While this approach used to work in the early days of marketplaces, consumer reports today show that while this may seem inclusive, it presents significant challenges for consumers as they attempt to move from browsing to buying. The idea that consumers have the time and patience to meticulously sift through endless pages of products is far from the reality for most individuals. In a post-pandemic world where most of us spent too much time scrolling, people have a desire to refocus on being present and with the people they care about. Brands need to address this shift by investing in a merchandising strategy that eliminates decision fatigue and focuses on creating accessible pathways to products that hold meaning for customers. This approach ensures that customers not only find what they are looking for effortlessly but also leave more satisfied and believing that your brand understands who they are and what they value. Ultimately, in a world overflowing with choices, a merchandising strategy that prioritizes eliminating decision fatigue and promotes connecting customers with fewer, better products is the linchpin to successful conversions and lasting brand loyalty.