At Batchelors we’ve been proudly making Ireland’s favourite baked beans in Cabra, Dublin since 1935, when the brand’s famous secret sauce was first invented. Batchelor’s is the number 1 baked bean with the most delicious taste. Our beans are bursting with flavour, helping to create hearty and healthy meals that the whole family will enjoy. The 2024 Back to School campaign launched on 12 August with Out of Home across 329 sites nationally roadside and at the point-of-purchase including high footfall areas like Stephen's Green, Blanchardstown, Liffey Valley, Mahon Point and Eyre Square shopping centres. There is also a 30" ad running on Digital Audio across Spotify and SoundCloud, aiming to hit almost 1.5 million impressions. In store, we will have digital ads in SuperValu and dressed ends in Dunnes Stores. Social media is included in the mix with paid posts on Facebook and Instagram. The aim is for this campaign to keep Batchelors at the front of consumers’ minds when they are thinking about quick, easy and delicious meals during this busy back to school period. #valeofoodsgroup #valeofoodsireland #flavoursofvaleo #backtoschool #beans #healthyeating #familytime
Vincent Lair
2mo
so much memories, learnings and fun! Forever in my heart.
Ireland Retail Marketing Manager
2moSpotted it in Swords Pavilions. Well done to all the Batchelors crew - simple yet strong visual in great locations close to point of purchase targeting BTS 👏