VALERIA INC.’s Post

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It's a new year and we want to share more of the inner workings of VALERIA INC. in 2024! Starting with our talented team 🙌 First up: meet our Director of Strategic Partnerships, Kimberly Basian (Kimmy)! She's been at VALERIA INC. for 5.5 years and has worked with 600+ partners in that time. What is it like working at Valeria Inc.? Working at Valeria Inc. is like a fun, wild hobby. I guess that sounds crazy to say, given it’s a 9-5, but I’ve been at it for so many years that is just feels habitual. The team feels like family, and our partners are so motivating to collaborate and build relationships with. It feels natural to work in this space given my personal love for fashion, beauty and lifestyle, but it’s also unpredictable and ever-changing which keeps things feeling fresh. There’s always something new to learn or analyze, be it a new social platform, trend, consumer behaviour, or data. Once you add in meeting our partners in person (my favourite part) – it never feels stale. What are your hobbies/passions, outside of work? I’m very passionate about wellness and spirituality. I love exploring the deepest parts of myself, building community with like-minded people, and learning about meditation and astrology. I love travelling for retreats or doing virtual workshops to learn about topics in this space, all of which support my vitality and help me to create balance (since this totally juxtaposes my fashion-loving, social side, and what I do for work). I also am obsessed with reformer pilates and do that several times a week. I’ve always said I want to write a book one day (self-help, ish) so I dabble in getting my ideas down on paper in my spare time. What is your favourite social media trend right now? Would meal prep/cooking reels be considered a trend? Emily Mariko-style videos always call my name and it’s what I find myself “saving” the most. There’s something that soothes my brain when I watch her perfectly chop up all her pretty produce, organize her fridge, and prepare a healthy meal. She makes it look so easy and it inspires me. Do I then go and duplicate all of it? NOPE! Lol…we are a work in progress. To connect with Kimmy or explore partnership opportunities with VALERIA INC., email kimberly@valeriainc.com

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Devyn Olin

Building in the fashion tech space | JD/MBA, University of Toronto

9mo

👏 👏 👏

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