Valerio Poce’s Post

In this piece for Digiday, our executive director of ad product marketing, Valerio Poce, shares his thoughts on the rise of short-form video and how advertisers are adapting to the format. Read more: https://bit.ly/3vxmhxA

We all know social media constantly evolves and keeping up with the changing landscape can be challenging. I had the honor of speaking with Kimeko McCoy at Digiday to talk specifically about keeping up with the video demand. In the article, "How Nationwide is navigating the short-form video boom," I share how Nationwide has grown our social presence and we integrate multiple resources into our content strategy. From influencers to in-house creatives and social talent to agency partners we've built partnerships and a process to feed the video beast. #socialmediamarketing Thanks to Megumi Robinson and Jarrett Dunbar, APR! Read more here:

Experiencing a slump in your YouTube channel’s performance can be disheartening. Whether it’s a noticeable drop in viewership, fewer likes and comments, or a general lack of engagement, such a phase can lead to questioning your content’s impact. However, this isn’t the end of the road. Consider this an opportunity to reassess, innovate, and reengage your audience more strongly than before. If you’re interested in learning more about influencer marketing, contact our Brand Partnerships Team at brandpartnerships@influencelogic.com. #influencermarketing #influencelogic #creatoreconomy #socialmedia #influencers https://lnkd.in/gun6ddv7

In an era where digital presence is paramount, understanding the nuances of platforms like TikTok is crucial. Our newest article dives deep into the essentials of TikTok marketing, offering invaluable insights into creating engaging content, leveraging advertising opportunities, and forming impactful influencer collaborations. Read more: https://lnkd.in/grWZZXfy #socialemediamarketing #videomarketing #tiktokforbusiness

Clash Of Clans X Erling Haaland is the best social campaign I have seen in a LONG TIME ⚔️ Clash Of Clans have focused on 3 🔑 components: - Bringing a huge “influencer” as the face of the campaign to appeal to the masses. - Creating immersive content with that “influencer”. - Using that “influencers” likeness and coupling it with very strong paid ads across social. Brands shouldn’t just be focused on influencer… Shouldn’t just be focused on paid ads… Shouldn’t just be focused on content… If you combine all 3 you have a recipe for success 🚀. #gaming #gamer #gamingmarketing #influencermarketing #content #contentmarketing #creatoreconomy #creativecontent #clashofclans

In the world of social media, where attention spans are shrinking and content is becoming more bite-sized, platforms like YouTube Shorts and TikTok have emerged as powerhouses for creators looking to make their mark. With their short-form video format and massive user bases, these platforms offer immense potential for influencers seeking to reach new heights of fame and influence. #AffiliateMarketing #AudienceEngagement #ConversionOptimization

In the world of social media, where attention spans are shrinking and content is becoming more bite-sized, platforms like YouTube Shorts and TikTok have emerged as powerhouses for creators looking to make their mark. With their short-form video format and massive user bases, these platforms offer immense potential for influencers seeking to reach new heights of fame and influence. #AffiliateMarketing #AudienceEngagement #ConversionOptimization

In the world of social media, where attention spans are shrinking and content is becoming more bite-sized, platforms like YouTube Shorts and TikTok have emerged as powerhouses for creators looking to make their mark. With their short-form video format and massive user bases, these platforms offer immense potential for influencers seeking to reach new heights of fame and influence. #AffiliateMarketing #AudienceEngagement #ConversionOptimization

In the world of social media, where attention spans are shrinking and content is becoming more bite-sized, platforms like YouTube Shorts and TikTok have emerged as powerhouses for creators looking to make their mark. With their short-form video format and massive user bases, these platforms offer immense potential for influencers seeking to reach new heights of fame and influence. #AffiliateMarketing #AudienceEngagement #ConversionOptimization

Exploring the dynamic world of YouTube in Russia reveals a rich tapestry of content and advertising possibilities. From the viral impact of Shorts to the storytelling prowess of vlogs, the platform serves as a vibrant arena for bloggers to engage with an audience exceeding 95,000 monthly users. How are brands navigating this digital landscape? How do authors create promotional content that resonates and drives engagement? Let's uncover the effective ad formats that are captivating Russian audiences and setting new benchmarks for digital storytelling. https://goo.su/HM4scP #InfluencerlMarketing #YouTubeRussia #BrandStrategy