Valuate Health Consultancy’s Post

🚀 Your Meds, Now Mobile-Friendly! 💊 Learn how implementing mobile-first web design helps pharma marketers reach on-the-go patients. Our new blog offers tips for creating fast, seamless pharmacy & pharma experiences across devices. because mobility matters in healthcare! #mobilefirst #webdesign #pharmaketing

The patient journey is a complex and multifaceted process that involves awareness, education, decision-making, and post-treatment engagement. A well-designed drug website plays a crucial role in guiding patients through each stage of their journey, ensuring that they have access to relevant information and resources that can aid them in making informed decisions about their healthcare. In this post, I discuss the different stages of the patient journey, along with specific tactics and tools to create a highly engaging pharmaceutical web design that not only captures the attention of your target audience but also helps them make informed decisions regarding their treatment options.

🌟 As we step into 2024, the landscape of biopharma launches is undergoing significant shifts. Policy changes, economic pressures, and launch suppression have created an increasingly complex environment. But fear not! Our experts at IQVIA have their crystal balls out, and they’re making some bold predictions for the year ahead. #PharmaPredictions #LifeSciences #AgileBrands #2024outlook

Can your BioPharma Marketing Firm Keep Up with Your Momentum? Choosing the right agency to design your #biotech corporate website and clinical trial sites is critical to your ability to bring awareness, increase patient enrollment, and raise venture capital. https://lnkd.in/etBTHtHJ #pharma #lifescience #drugdiscovery #patientrecruitment

Do you know how much of an impact a well-designed website can have on a patient's perception of a #healthcare brand and their decision to seek treatment?? It's huge... There are many unique challenges that #pharmaceutical companies and healthcare providers face when it comes to #webdesign, including regulatory compliance and patient privacy. If you are looking to better understand the impact of web design on #patientengagement and #brandreputation, this article is a must-read. Check it out here: https://loom.ly/3kCbgmo

Self-service detailing is an automated eDetailing presentation. Specifically, self-detailing means a digital solution enabling HCPs to get product information on demand anytime. In this way, pharma self-led solutions allow you to cost-effectively extend marketing reach and increase contact frequency — while improving access to the medical and product content that HCPs need. Learn about the meaning, strategy, and best self-detailing practices in our Guide. #hcp #hcpengagement #pharma #marketing

Compliant scientific content vs compelling content that tells a story to your audience... the truth is, you don't have to pick one over the other. Effective storytelling can coexist with scientific accuracy and compliance, creating messages that resonate deeply while maintaining the utmost integrity. What's vital is to connect to audiences on a human level to drive both understanding and action.

Have you been thinking about what trends are going to drive HCP engagement and customer experience in 2024? Check out IQVIA's BOLD PREDICTIONS!

2023 was a year of uncertainty and corrections. 2024 continues to have a high level of ambiguity. My colleagues and I have made some predictions regarding successful HCP engagement and customer experience strategies in the year ahead.  #pharmaindustry #CX #CSO #Omnichannel #Agility  Read the full blog here: https://lnkd.in/ecvb2xRU

What’s on the horizon for HCP engagement and CX in 2024? #IQVIA experts, Christie Conn, Matthew Smith, Nadine Vangelov, Javier "Jave" Castillo, Antonio Pregueiro, and John Moran, discuss what #pharma brand leaders need to know for the year ahead: https://bit.ly/43jydA3