In the latest issue of Market Access Musings, Elisa Remoundos of Entrée Health discusses why brand planning is the perfect opportunity to incorporate social determinants of health. #marketaccess #sdoh #pharma #biotech #healthequity
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🚀 Empowering Big Pharma Brands for Tomorrow: A Must-Read Strategy Guide In an industry as dynamic and impactful as pharmaceuticals, staying ahead means more than just keeping pace with technology—it's about leading with innovation, ethics, and patient-centricity. Our comprehensive guide on Big Pharma brand strategy is now available. It's crafted for professionals eager to elevate their brand in a competitive and ever-evolving market. From AI applications to ethical marketing, dive deep into strategies that will define the future of healthcare. Join us in reshaping the future of Big Pharma. Read, share, and let's discuss how we can make a difference together. #BigPharma #BrandStrategy #HealthcareInnovation https://lnkd.in/dH8fY-uz
Big Pharma Brand Strategy Guide For Companies
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In an interactive #webinar today, Monday 18th March 2024 at 15:00 GMT / 16:00 CET / 10:00 EST, brought to you by PurpleLeaf Strategy, Daniel Kohlstaedt, Managing Director, PurpleLeaf Strategy and Carina Kaiser, Senior Director Global Commercial Strategy and Operations, Sanofi – will provide viewers with best practices when it comes to upscaling a pharma brand’s #strategy game, participants addressing the challenges this entails and providing actionable insights by demonstrating tool effectiveness. #brandplanning https://lnkd.in/dhTYBa4i
Take pharma brand planning to the next level in 2024
pharmaphorum.com
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The Brand Asset Valuator (BAV) Model is a brand assessment framework developed to analyze and measure the strength and value of a brand. Marketers and researchers widely use the model to evaluate consumer perceptions of brands and gain insights into how brands are positioned in the market.
Brand Asset Valuator (BAV) Modeli, tüketicinin bakış açısını merkeze alarak marka değerini ölçmek ve analiz etmek amacıyla geliştirilen bir çerçevedir. Alaka düzeyi, farklılaşma, saygınlık ve bilinirlik boyutları üzerinden markaları değerlendirir, stratejik marka yönetimi süreçlerine rehberlik eder. Model hakkında daha geniş bilgi sahibi olmak için web sitemizi ziyaret edebilirsiniz: https://lnkd.in/d_qxUQdY #brandmanagement #marketingstrategies #pharma #pharmaceutical #strategyconsulting #fitminds
Measure the Strength of Your Brand via THE BRAND ASSET VALUATOR MODEL - FITMINDS
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We introduce ZoomRx's comprehensive approach to developing effective brand positioning research, addressing common pitfalls and providing actionable strategies for success. Learn how to create a distinctive brand identity that not only captures attention but also builds trust and loyalty. Read full blog here: https://lnkd.in/e-vEyVjS #pharmaceuticalmarketing #pharma #brandpositioning #healthcaremarketing #pharmamarketing #medicine #pharmaceuticalbranding #pharmaceuticalindustry #healthcare #marketing #business #entrepreneur #physician #doctor
Effective Pharmaceutical Brand Positioning: ZoomRx's Strategic Approach
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Elevate your pharma marketing strategy with these essential steps to building a plan that delivers results. Discover how to strategically project return on investment and scale outcomes to maximize impact. #ROI #brandplanning #pharmamarketing https://bit.ly/3WeDmpW
Creating an Impact-focused Brand Plan - Evolution Road
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Consultant: Pharma, Biopharma, Packaging … Result-driven CEO with over 30 years of global experience in delivering transformational growth
PharmaBusiness Power of Packaging in Rx Brand Building Unleash to enhance brand revenue and image Exploring the influential role of packaging in Rx brand building is an intriguing endeavor for global pharmaceutical companies seeking to understand how it can elevate brand revenues and image. In the realm of Rx brands, where prescriptions primarily hinge on medical benefits and marketing strategies, it's noteworthy to consider six key areas where packaging plays a pivotal role: 1. Brand Substitution: In an era dominated by branded generics and increased awareness among patients about substitutes through online pharmacies and pharmacists, it is imperative to differentiate brands through patient-centric value additions in packaging, mitigating vulnerability to substitution. 2. Medication Non-Adherence & Compliance: With over 30% estimated potential loss of global pharmaceutical revenue attributed to medication non-adherence, innovative packaging solutions can significantly enhance medication adherence and compliance. 3. Patient Communication: Addressing patients' concerns regarding medication instructions, such as whether to take it before or after meals, the duration of the therapy etc is a critical aspect where packaging can effectively communicate and resolve uncertainties. 4. Patient Convenience: Packaging innovations play a crucial role in addressing issues related to the inconvenience of certain product packs, ensuring ease of use for patients and minimizing the likelihood of substitution. 5. Corporate Image Building: Despite pharmaceutical companies investing substantially in corporate image building, the visibility of the corporate image is often missing on the packaging. Strategic alignment of packaging with corporate image can reinforce a positive brand perception. 6. Sustainability: Amidst the growing awareness of sustainable packaging, adopting eco-friendly packaging can serve as a brand differentiator, particularly in the branded-generic market. Communicating such sustainability initiatives to doctors can further enhance the brand's appeal. Indeed, packaging holds substantial potential in Rx brand building, contributing significantly to both revenue enhancement and brand image improvement. Connect: avinaashmandale@gmail.com
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Consultant: Pharma, Biopharma, Packaging … Result-driven CEO with over 30 years of global experience in delivering transformational growth
PharmaBusiness Power of Packaging in Rx Brand Building Unleash to enhance brand revenue and image Exploring the influential role of packaging in Rx brand building is an intriguing endeavor for global pharmaceutical companies seeking to understand how it can elevate brand revenues and image. In the realm of Rx brands, where prescriptions primarily hinge on medical benefits and marketing strategies, it's noteworthy to consider six key areas where packaging plays a pivotal role: 1. Brand Substitution: In an era dominated by branded generics and increased awareness among patients about substitutes through online pharmacies and pharmacists, it is imperative to differentiate brands through patient-centric value additions in packaging, mitigating vulnerability to substitution. 2. Medication Non-Adherence & Compliance: With over 30% estimated potential loss of global pharmaceutical revenue attributed to medication non-adherence, innovative packaging solutions can significantly enhance medication adherence and compliance. 3. Patient Communication: Addressing patients' concerns regarding medication instructions, such as whether to take it before or after meals, the duration of the therapy etc is a critical aspect where packaging can effectively communicate and resolve uncertainties. 4. Patient Convenience: Packaging innovations play a crucial role in addressing issues related to the inconvenience of certain product packs, ensuring ease of use for patients and minimizing the likelihood of substitution. 5. Corporate Image Building: Despite pharmaceutical companies investing substantially in corporate image building, the visibility of the corporate image is often missing on the packaging. Strategic alignment of packaging with corporate image can reinforce a positive brand perception. 6. Sustainability: Amidst the growing awareness of sustainable packaging, adopting eco-friendly packaging can serve as a brand differentiator, particularly in the branded-generic market. Communicating such sustainability initiatives to doctors can further enhance the brand's appeal. Indeed, packaging holds substantial potential in Rx brand building, contributing significantly to both revenue enhancement and brand image improvement. Connect: avinaashmandale@gmail.com
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Consultant: Pharma, Biopharma, Packaging … Result-driven CEO with over 30 years of global experience in delivering transformational growth
PharmaBusiness Power of Packaging in Rx Brand Building Unleash to enhance brand revenue and image Exploring the influential role of packaging in Rx brand building is an intriguing endeavor for global pharmaceutical companies seeking to understand how it can elevate brand revenues and image. In the realm of Rx brands, where prescriptions primarily hinge on medical benefits and marketing strategies, it's noteworthy to consider six key areas where packaging plays a pivotal role: 1. Brand Substitution: In an era dominated by branded generics and increased awareness among patients about substitutes through online pharmacies and pharmacists, it is imperative to differentiate brands through patient-centric value additions in packaging, mitigating vulnerability to substitution. 2. Medication Non-Adherence & Compliance: With over 30% estimated potential loss of global pharmaceutical revenue attributed to medication non-adherence, innovative packaging solutions can significantly enhance medication adherence and compliance. 3. Patient Communication: Addressing patients' concerns regarding medication instructions, such as whether to take it before or after meals, the duration of the therapy etc is a critical aspect where packaging can effectively communicate and resolve uncertainties. 4. Patient Convenience: Packaging innovations play a crucial role in addressing issues related to the inconvenience of certain product packs, ensuring ease of use for patients and minimizing the likelihood of substitution. 5. Corporate Image Building: Despite pharmaceutical companies investing substantially in corporate image building, the visibility of the corporate image is often missing on the packaging. Strategic alignment of packaging with corporate image can reinforce a positive brand perception. 6. Sustainability: Amidst the growing awareness of sustainable packaging, adopting eco-friendly packaging can serve as a brand differentiator, particularly in the branded-generic market. Communicating such sustainability initiatives to doctors can further enhance the brand's appeal. Indeed, packaging holds substantial potential in Rx brand building, contributing significantly to both revenue enhancement and brand image improvement. Connect: avinaashmandale@gmail.com
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| Gold Medalist PharmD (UOK) | xMacter International Limited | xICPAS | UN Ambassador | Delegate & Public Speaker | Researcher | AI Learner | Pharmaceutical Marketing |
Ever wondered what makes a pharmaceutical brand stand out in the crowded marketplace? It’s all about a well-crafted brand strategy. Here’s a condensed guide to creating a winning pharma brand strategy: ➡ Identify Your Brand: Classify your brands into Focus Brands (5-7 high potential ones) and Non-Focus Brands. ➡Differentiate Your Brand: Make your brand unique through factors like unique tablet packaging, attractive pricing, and a strong unique selling proposition (USP). ➡Develop Market Strategies: Implement strategies like CAMP, creative activities, reminder cards, CME, and POB campaigns/discounts to generate sales. ➡Define Scope and ROI: Set clear goals for your strategies to measure success and calculate ROI. Remember, a successful brand strategy is about understanding your brand, differentiating it, developing effective market strategies, and defining your scope and ROI. Let’s make your brand shine in the pharma world! 🌟 P.S. If you like this article, feel free to share your thoughts in the comment section and repost it. #brandmarketingstatergies #brandstatergies #pharmamarketing #marketing
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Preparing for Post-LOE: Optimising Brand Strategy in Pharma. The period 2-3 years before a brand faces generic entry is crucial. Incorporating local insights into the brand planning process is imperative for future success. Our article provides an in-depth look at how to develop local late-lifecycle plans that align with global best guidance. Learn more: https://lnkd.in/e9pcnnpA
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