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Today’s consumers expect loyalty programs to act as an extension of their wallets—seamless, valuable, and easy to use across brands. As partnerships between major players like Walmart+ and Burger King grow, it’s clear that brands must focus on offering simple, impactful rewards that feel like real savings. The key: aligning loyalty offerings with consumer behaviors and preferences. Read more from our Kelli Hobbs and other loyalty experts in Ad Age for deeper insights on how brands can meet these evolving expectations. https://lnkd.in/ey3BRWRa #Loyalty #Partnerships #Gamification

Why loyalty program partnerships are on the rise

Why loyalty program partnerships are on the rise

adage.com

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