Vanna Lim’s Post

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Aspiring Marketer with a passion for Entrepreneurship

“Technology is neither good nor bad; it's the wielder who determines its morality. In the hands of the virtuous, it can illuminate the world. In the hands of the unscrupulous, it can cast darkness.” When I first chose to take the mod #ET5135 Business Venture Implementation under NTU Entrepreneurship Academy (NTUpreneur), I thought I would dread the 9am-5pm Saturday classes. But Kat Neo and Jackie passionately shared their experience in the deep tech industry. This module taught me key steps to securing business fundings and devising a MOAT to ensure constant growth in the business venture. Key takeaways from this module: 1️⃣ the importance of conducting a thesis deep-dive Thorough research and analysis are vital for laying the foundation of a successful venture. By dissecting your thesis, you gain insights into market positioning, target audience, competition, and unique value proposition. Though time-consuming, these deep dives pave the way for sustainable growth and long-term success 📈📈 2️⃣ how one’s brand archetype plays into other aspects of brand marketing As an enthusiast in brand marketing, delving into the 12 brand archetypes and their impact on communication channels and tone has been truly enlightening. For instance, for a wellness company like WWF, adopting the “Caregiver” archetype was most apt. This approach entails empathetically understanding consumers' needs and offering meaningful support. The tone in their copywriting often exudes warmth, evoking a sense of comfort and connection with readers. Applying these principles in my upcoming internship opportunity is sure to enhance my marketing skills ☀️🌷 3️⃣ deep tech Deep tech encompasses a wide range of cutting-edge technologies with profound implications for various industries and societal domains. Embracing the breadth and depth of deep tech requires a holistic approach that balances innovation with responsibility, fostering collaboration, dialogue, and collective action to maximise its positive impact while minimising risks. By harnessing the full potential of deep tech in a thoughtful and inclusive manner, we can unlock new frontiers of knowledge, drive sustainable progress, and shape a brighter future for generations to come. I’ll definitely be applying these not only in my future business pitches, but also when I plan to start my own company when I make my debut as an entrepreneur! 💫 #NTUsg #NTUpreneur #entrepreneurship #ET5135 #venture #startup #entrepreneur #marketing 

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Thank you for entrusting your entrepreneurial journey with us, Vanna! We wish you the best in all your future endeavors.

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