Vans’ Post

Vans. A truly timeless brand. 🖤 Timeless brands focus on the lifestyle they represent, not the features they sell. This video is a perfect example of that. For many, Vans evoke thoughts of Dogtown-era California cool and, in blink182’s words, summer and the Warped Tour. But it’s more than nostalgia. Vans is a brand synonymous with optimism, community, and progression. It’s a celebration of skateboarding, art, and music. A distinct feeling only Vans can create. By staying true to those values, Vans has remained a constant in people’s lives, even as the world changes and trends come and go. I got my first pair of Vans at age 12 (my sole form of self-expression at my uniform school) and the brand has been a part of my life ever since. Brand affinity that lasts that long is rare. And it’s not because they’re great shoes (which they are), but because of what they represent and how they make me feel. If you want your brand to be timeless, stay true to your values, capture a lifestyle, and focus on how you make people feel. #branding #brands #brandstrategy

"A Holiday to Remember" is an unforgettable lesson in brand strategy! Chevy's latest campaign is nothing short of wholesome excellence. It’s a shining example of how a brand can transcend the usual industry jargon - terms like legacy, durability, and reliability - and instead, tell a deeply human story that resonates with its audience. In this beautiful holiday narrative, Chevy doesn't just talk about its longstanding values; it brings them to life through a story that tugs at the heartstrings. This approach transforms typical 'boring' talking points into an emotionally engaging experience, reminding us that at the core of every great brand, there’s a story that connects us all. That's the power of human-centered storytelling. It’s not about the product or service; it’s about the emotions, memories, and experiences that our brands can evoke. #BrandStorytelling #MarketingStrategy #EmotionalBranding #Chevy #HolidayCampaign #HollidayToRemember

🚀 Creativity Over Budget: Honda’s New Ad is a Masterpiece 🚀 In the world of advertising, it's easy to think that big #budgets equal big #impact. But Honda’s latest ad proves that creativity is the real game-changer. 🎯 This ad is made using existing footage from races and promotional videos. Yet, it turns into a powerful and motivational message thanks to a brilliant concept: a text that reads one way and flips completely when read in reverse, transforming negativity into positivity. 🌟 It’s a perfect reminder that sometimes, all it takes is a great idea to deliver an impactful story—not millions of dollars. 💡 Takeaway: Innovation and creativity are the ultimate driving forces, not just the size of your production budget. Check it out here: https://lnkd.in/drku2A3i #CreativityMatters #Honda #Innovation #Advertising #Marketing #Inspiration

Why is experiential key for the future of automotive? 🤔 “The experience is what the automotive industry must now focus on. Nowadays, the products and technologies are evolving so rapidly that consumers are overwhelmed and they’re struggling to understand the key benefits. This has caused major brand disconnect, therefore, it’s crucial for brands to utilise experiences to clearly communicate their purpose.” – Tara Allen M Grey Sounds like something we can definitely get on board with 🙌 Read Tara’s blog, here: https://lnkd.in/ebVQRSvS #experientialmarketing #GFOS24 #Goodwood #automotive #brands #fans

Hey LinkedIn family, Just stumbled upon one of the most epic commercial battles in advertising history – the classic face-off between Mercedes-Benz and Jaguar. There's something about these old-school clashes where car brands would take witty jabs at each other, all in the name of good fun and brilliant marketing!🤩 Mercedes, with their clever engineering, showcased a chicken maintaining its head stable while its body moves, illustrating their car's stability. In response, Jaguar aired a commercial featuring a real jaguar (the big cat, not the car!) which "ate" the same chicken, followed by their vehicle roaring away - a fierce way to highlight their car's power and agility. 🐔🐆 Absolutely love these commercials; they remind us how creativity blends with humor to leave a lasting impression – and perhaps a chuckle or two.❤️ What's your favorite ad battle from the days when brands weren't afraid to tease each other on screen? #ThrowbackFriday #Advertising #CarBrands #MercedesVsJaguar #MarketingStrategy #CreativeAds

I have had the unique opportunity to work in Asia, US and now in Europe. And there is one trend that I have noticed around the world -- our increasing consumption of content, especially video content. Whether on a train or waiting for a doctor's appointment, everyone is watching something on their mobile devices. This changes a lot for communications experts especially in a world where the written word is increasingly in 280 characters, behind paywalls or have sign-in requirements -- create more open, accessible video content. Customers and users want to see videos of product features and benefits -- and we need to meet them where they are. Communicators in many organizations don't have the opportunity to do a cohesive content strategy because of the silos within the organizations (influencer, creator marketing, PR etc.)-- but at #GM we do things differently. Recently, the General Motors Europe team gave content creators across Europe a chance to drive the Cadillac #LYRIQ #EV in #Cannes -- and we all had some fun with it. There were some great videos highlighting what the creators loved best in the LYRIQ. Can't post every video but here's one that gives you a peek!

Ad Spotlight :: Among other advertising campaigns, Volvo’s “Epic Split” spot, with the mesmerizing performance of Jean-Claude Van Damme, is a special one since it transcends traditional commercials to stand as an art masterpiece. The scene is elegantly set, with Van Damme poised between two reversing Volvo trucks, gradually performing his iconic split. As Enya’s haunting “Only Time” plays, the viewer is transported into a moment of sheer cinematic artistry. The ad seamlessly blends breathtaking visuals, impeccable direction, and a riveting soundtrack, elevating it beyond just product promotion. More than showcasing the precision and control of Volvo trucks, the ad becomes a visual metaphor for excellence, strength, and grace. By choosing such a high-concept and beautifully executed portrayal, Volvo didn’t just create an ad – they crafted a piece of art. “Epic Split” serves as a sterling reminder that when brands invest in artistic value, the result can be advertising that leaves an enduring imprint on the cultural landscape. #onair #promo #ad #volvo #trucks #video #advertising #marketing #positioning #vandamme #epicsplit #awardwinning #ads

Timeless Storytelling: A Lesson from an 8-Year-Old Video 🎬 Even after 8 years, this Mercedes-Benz video about the history of vans still resonates. Why? It taps into a universal truth: the van's enduring role in our lives. From deliveries to cultural moments, the van's story is lasting. I know your brand story is just as memorable. At my new gig, we specialize in video production that captures the essence of your brand, creating narratives that resonate for years to come. Just like the Mercedes-Benz video, we can craft a story that showcases your brand's unique value proposition engagingly and memorably. https://bit.ly/4ec5Qsj #storytelling #videomarketing #branding #experientialmarketing

"Don’t just tell—show the story". When your audience can picture themselves living that moment, your product becomes more than just a purchase—it becomes part of their story. Customers crave more than a list of features. They want to see how a product fits into their lives, adding value and creating memorable experiences. For example, instead of merely describing the specs of a Royal Enfield motorbike, show someone cruising down an open highway, feeling the wind and the freedom with every mile. It’s not just about the engine power—it’s about the sense of adventure and empowerment that comes with every ride. Show people what’s possible, not just what’s available. #ProductMarketing #Storytelling #Salestalk

Check out the latest YouTube Video from Skipedia in one of our Next Generation Splitter vans!