Vans’ Post

𝗥𝗶𝗱𝗲 𝘁𝗵𝗲 𝗪𝗮𝘃𝗲 𝗼𝗳 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻: 𝗩𝗮𝗻𝘀’ '𝗔𝗹𝘄𝗮𝘆𝘀 𝗣𝘂𝘀𝗵𝗶𝗻𝗴' 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲𝘀 𝗦𝗸𝗮𝘁𝗲 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 Vans has started a new campaign called "Always Pushing," celebrating the spirit of progress and youthful energy that defines skateboarding. This campaign includes both physical and digital experiences for fans everywhere. Kicking off with The Bunt Jam, a music and skateboarding event in Toronto, the campaign will roll out new products and events throughout the summer and fall. Expect exciting moments in fashion, sports, and cinema. The launch video, created with ALEX/2TONE and featuring rap group Paris Texas, showcases Vans Skate team riders, BMX bikers, and other artists. Vans aims to inspire and empower people to live "Off The Wall" and push boundaries. This campaign is a great example of experiential marketing, engaging consumers through immersive events and creative storytelling. By blending physical and digital experiences, Vans connects with its audience on a deeper level, creating memorable interactions that go beyond traditional advertising. Vans' Global CMO Drieke Leenknegt said, "This progress is fueled by partnering with athletes and creatives who bring unique perspectives and inspire the next generation." VF Corporation #Vans #AlwaysPushing #Marketing #YouthCulture #ExperientialMarketing #ibsmumbai #Markit #ExperienceMarketing🖤♾️ Content & Infographics - Akash Chinchulkar

I really enjoy watching ads that connect with people emotionally, showing empathy and motivation. Nike ads, in particular, have captured my attention with their storytelling and emotional impact. I've always wanted to create similar scripts and had the chance to do so partially. I recently came across Bridgestone ads, and their storytelling is also having emphasis on emotion with is one of their E8 goal. They are also one of the sponsoring partners for the Olympics. For a class project about brand activation for Bridgestone in 2024 Olympics (mentioning sustainabilty as one of their goal), I created a story connecting the Olympics with sustainability. I believe sustainability is a journey, not just a destination, requiring traits like endurance, agility, passion, strength and many other – qualities I highlighted few from the Olympic games. Our group came up with the tagline "Relentless on the road to sustainability." Take a look at the quick video to see the connection. PS: I'm not an expert video editor (just a beginner) 😅, but I hope you enjoy the essence. #advertising #digitalmarketing #emotionalmarketing #branding #storytelling

The 🐅 is out of the bag. Last year, the studio developed a deep marketing campaign and deployment strategy pitched over a couple of months for a once-in-a-lifetime historic moment in sport and culture – Tiger departing Nike. Given only the name and the logo, the move, and the project was/is larger than golf, and the aperture to attract wellness-driven audiences to the new ath-luxury brand will define a new standard that’s well-positioned, well-connected, and well-made. There was so much lightning-speed creative, copy, depth, positioning, strategy and thought behind this 3 rounds of pitching that we felt it needed some light (obviously can’t share all the BTS work). In golf, like life, you can’t win them all, but was grateful to go toe-to-toe with some of the global greats and come out runner-up to this one-of-one project. 🫡

Nike's "Winning Isn’t for Everyone" campaign, coinciding with the Paris 2024 Olympics, highlights how sports can influence industries like advertising by redefining storytelling. Nike has shifted towards a more provocative and intense marketing approach with this ad. While it contrasts with the inclusive "Just Do It" slogan, which encourages everyone to participate in sports, it underscores the dedication and sacrifice required to achieve top athletic success. “Am I a bad person?” I believe that winning requires significant sacrifices, and the drive to win, as long as it doesn’t harm others, is a part of the journey. Nike sets a new standard in sports advertising by emphasizing the demanding nature of success and engaging audiences on a deeper, emotional level, featuring intense visuals and powerful narratives. Check out the campaign below: #SportsMarketing #Olympics2024 #Advertising #AmIABadPerson #WinningIsntForEveryone #ksa #creative #uae #agencies

As we see brands like Nike evolve under new leadership, it's inspiring to see them building connections within their communities, through shared experiences. ICYMI, a mysterious aerial ad flew over Sydney's eastern beaches with the message "MEET ME AT THE SUNSET". Shortly after, Nike Run Club members received an exclusive invite to a one-of-a-kind experience on Cockatoo Island this Friday. • A 5km run with unbeatable city views • A live DJ set to keep the energy high • Exclusive merch and shoe trials • Athlete appearances • Food, drinks, and an overall unforgettable community vibe This is what modern brand activation looks like—creating moments that resonate, spark excitement, and ultimately build stronger, more engaged communities. At Because, we believe in the power of surprise and delight to deepen emotional connections and ignite growth. It’s not just about the product; it’s about the experience that makes your brand unforgettable. How are you planning to create those magical moments that connect your brand to your audience? #BrandActivation #CommunityBuilding #Nike #SurpriseAndDelight #BecauseANZ #CustomerExperience

A key part of marketing is storytelling, and Adidas and Newcastle United Football Club have blown this year's home kit reveal out of St. James' Park! I'm not a huge football fan myself, but I LOVE this video and I am about to tell you why: 👉🏽 It clearly demonstrates an understanding of their audience. 👉🏽 The visuals have effectively outlined the plot and core message. 👉🏽 It is super emotive but also leaves room for imagination and personalisation. https://lnkd.in/emy4_4jR #Marketing #StoryTelling #DigitalMarketing #NUFC #NewcastleUnited

great way to introduce a core product of organization. to build up the stories behind the product and not mentioning about the product itself.

Our favourite marketing headlines from August 🤩 August brought a wave of creative campaigns and strategic partnerships that caught our eye. 1. Malibu and Tom Daley's ripple effect 🏊♂️ Who knew knitwear could be so impactful? This is marketing that matters. 2. KitKat's perfect timing 🎸 When life gives you a reunion announcement, make a clever social media post. 3. Nike and LEGO build something special 🧱 This collaboration promises to reshape how kids play and stay active. We can't wait to see what they construct... 4. Dash Water's billboard 💧 Their bold move in London turns heads. Proving that sometimes, it is the underdogs who can have the biggest impact. 5. TikTok dives into the Paralympics 🏅 A game-changing partnership, bringing exclusive LIVE content to fans while supporting Para sports development. Which campaign caught your attention? #AugustRecap #BrandCollabs #MonthlyTrends

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗶𝘀 𝘀𝗼 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹? 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴! 😋 When it comes to storytelling in advertising, two crucial elements contribute to its success: ◾ Emotional impact. ◾ Relevance to the brand. Emotional impact speaks for itself, while relevance means that the storyline needs to somehow connect the target audience with the brand. This Timberland's commercial achieves both beautifully: 𝗧𝗵𝗲 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗮𝗿𝗲 𝗲𝘃𝗼𝗸𝗲𝗱 𝗯𝘆: ▫ The voiceover narrating the story on behalf of the pair of boots (❗) ▫ A face-to-face comparison of a new pair vs a used pair. ▫ Footage of real-life scenarios. 𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗱 𝘄𝗶𝘁𝗵: ▫ Highlighting the product's key selling points (waterproof, long-lasting, versatile). ▫ Emphasizing the outdoors mindset of the brand. 🏔 🌳 ▫ Depicting some of the brand's values. 📺 Take a look at the commercial and see how these elements work together to create a powerful impact: https://bit.ly/42O9QtO #advertising #marketingcommunications