Vara Prasad Chowdary’s Post

View profile for Vara Prasad Chowdary, graphic

Founder: Fishmydeal | (South India's #1 coupons & cashbacks marketplace) Entrepreneur assisting in saving money on large e-commerce brands | Brands : Amazon, Flipkart, AJIO, Myntra & 500+ more

Zudio story - Its actually a very intresting story! Tata used their learnings 🧠of bringing zara to india🇮🇳 to understand one very deep insight zara is a mass premium brand globally. But in india a shirt for ₹2500-₹3000 is expensive💰 and so what they realize is actually mass premium is one price below! And so zara -1 led to the creating zudio and they got this price point they made simple store black & white. Where the clothes did all the talking it was fashion 👗forward and for a very long time zudio had no marketing budget and no social media strategy. If you get the right product at the right price point to the right customer in the right store🛍️ format , they've reached 3,500 crore in a 5 to 6 year period TO 350 STORES! We ARE A big country 🇮🇳but we have so many unique nuances. And that shows how deep and big the indian market is ! if you spend time to understand this consumer you can really crack some beautiful opportunities. 🚫And who are asking about my makemycash product, I think the last sentence is the perfect answer. (I’m spending time on people to figure the right customers) #zudio #ratantata #makemycash #shopping #marketingagency #marketing #startup #companies #story

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics