Variety’s Post

Looks like I'm ahead of the game. Had the idea in 2021. Implemented idea in 2023. Last year, I recommended this very thing to a client and they implemented it! After trying to work with 3 different streaming partners and having to pull teeth for meaningful data and conversation, I HAD ENOUGH! If streaming providers don't want to work with entities on fair deals and/or don't want to divulge their super secret data sets, just stop worrying about them! Advantages of having your own streaming... 1. Creating your stream the way you want your audience to view it. 2. Full access to ALL of the data. 3. More opportunities for exposure to a new audience. 4. Sponsors have rights to the content without a bunch of extra legal red tape. 5. Not limited to TV factors that limit your athletes ability to showcase their true personality. 6. Can better relate to fans because the content is genuine and not "made for tv". 7. Pricing control from free99 to whatever the market will allow. 8. Deeper audience connection and insights. What advantages am I missing to rights holders owning their live digital?

Great article from Sports Business Journal by Erik Ramberg on the benefits of live sports D2C services and how it is reshaping consumers' preference for live sports.  

Very exciting to see the new team at Paramount is planning on doubling-down on live sports as "the foundation of our business". At Arctos, we continue to see the leading media and content companies increasingly prioritize sports as a core strategic focus area and rotate content spend away from general entertainment and towards sports. Live sports is appointment viewing content that is outperforming general entertainment in viewership, monetization, and engagement, drives highly predictable audiences (unlike other general entertainment content spend which is becoming more hit-driven and less predictable), and can be monetized across the platform in a fundamentally different way than before. Big win for the sports IP owners (i.e. teams and leagues) who control the content. From Sports Business Journal

Traditional broadcast environments are using media asset management to speed up operations and more effectively use and monetize media assets. Join our free webinar to learn how you can too!

Been deeply involved in the sports industry for past some years, I realised that sports rights are the fundamental for media companies, broadcasters, and streaming platforms. These rights allow them to put #Spotlight on players, deliver live sports events, highlights, and related content to audiences worldwide, creating significant revenue streams for sports organizations, leagues, and clubs. In my experience, securing and managing sports rights is crucial to ensuring that our content reaches a broad audience. I have tried partnering with broadcasters and digital platforms, to collaborate so we can enhance visibility and create new opportunities for players and teams. But its not easy to convince them. Right alliances and ensuring that the rights are utilized effectively to maximize exposure and revenue are difficult to achieve. #SportsRights #BroadcastingPower #AthleteSpotlight #SportsRevenue

The near $76 billion deal for the National Basketball Association (NBA)'s media rights between ESPN, Prime Video & Amazon MGM Studios, and NBC Sports underscores the ongoing battle between traditional #cable networks and #streaming platforms to secure #livesports #programming, which has become a huge asset for audience engagement and retention. For #streamers, winning these rights is more than just about broadcasting games; it's about leveraging what live sports offer to attract and retain subscribers. The ability to offer live sports gives platforms a unique advantage, drawing in a diverse and dedicated viewer base that is often harder to capture through other types of content. It reflects a broader shift in consumer preferences toward on-demand and live streaming services, which promise flexibility and convenience that traditional cable struggles to match. As more sports leagues explore deals with streamers, integrating new technologies is transforming the viewer experience. Tech-first streamers like Amazon are not only bidding for broadcast rights but also innovating how games are presented. Advanced analytics, interactive features, and enhanced viewing options are becoming the norm, enriching the way fans engage with live sports. This edge allows streamers to offer a more personalized and immersive experience, setting them apart from traditional cable programming. The outcome of the NBA's media rights negotiations will set a precedent for future deals, emphasizing the growing importance of technology in sports broadcasting and the ongoing evolution of how live sports are watched. Zooming out and looking at the larger picture - live sports was one of the only reasons people kept their cable subscriptions. Now that live sports are becoming more available on streaming services, it’s hard to see a reason why consumers would keep paying for cable TV. https://lnkd.in/gRdGXAGB #LITrendingTopics #streamingtech #livesports #mediadeals

I've noticed an interesting trend speaking to some sports rights-holders recently. The increase in rights-holders seeing the benefit of owning production vs giving over control to a third party. Of course, this is mainly applicable to rights-holders below the most premium of sporting products, where competition for paid for air time is high. The benefits to me are clear: 1) Democratisation of tools meaning production can now be managed at event and remotely at a fraction of the cost previously 2) Push fan engagement and commercial boundaries by owning the experience and having full control of the editorial narrative and with more agility 3) Data control - something that has always been a pain point of rights-holders when working with broadcasters We’ve seen so many examples over the years of sports passing over live rights for free, simply as a trade off for sponsor reach, but I feel the tides are turning amongst the smartest operators. #sportsbiz #broadcast #sportscontent

💡 Unlock the Value of Your Sports Media Archives! Our latest blog post explores the immense potential of video media archives for generating new revenue streams. Key takeaways include: 📽️ Skyrocketing demand for sports content 📊 Changing content strategies of media organisations 💰 Ways to monetise your content, directly & indirectly 🤝 Strength of partnerships when licensing content Learn the 5 ways teams, leagues, federations and even sports broadcasters are using MAM solutions to monetize their sports content → https://lnkd.in/eE_uuDJt #Sports #MediaMonetization #ContentManagement

📺🤝💻 This article delves into the advantages of collaboration and discusses how restructuring broadcast businesses to better accommodate content creators can benefit sports and sports rights holders alike. #WinWin 🏆. Read more 👉 https://lttr.ai/AIGz6 #ContentCreationStrategy

Our technologies iconik.io and Wildmoka allow sport content distributors to remove many time-consuming steps from their typical workflow. That gives them more time to focus on what matters most ; increasing their audience and monetize their content. Good news is we help on that too. Register to the webinar to learn more. #backlight #iconik #wildmoka #mediamanagement #editing #fastdistribution