The latest Variety Intelligence Platform special report focuses on how the explosion of short-form video on social media competes for viewer attention on SVOD and linear TV.
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TV & Media | Strategy & Commercial | Founder 4ScreenConsulting BBCStudios / ITV / UKTV / Discovery / Paramount / BARB
Interesting observations from Omdia's Tony Gunnarsson. A more nuanced view on audience migration to SVOD, proposing that markets will most likely reach some sort of equilibrium, with “players that can combine linear TV, SVOD and AVOD most likely to succeed.” https://lnkd.in/eCkwEKc4
Streaming Video No Longer an Existential Threat to Linear or Pay-TV, Says Omdia Analyst: ‘Perversely, Advertising Keeps Creeping Into TV’
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One of the major mistakes that U.S. SVOD streaming services made was the assumption that the world looked like the United States and would act the same way. In an increasingly global market, it is vital to recognize that, while Europe and the U.S. may have many similarities, they also have notable differences. The good news is that there’s a lot to learn from these differences. | By Christy Tanner & Ian Whittaker https://lnkd.in/emEb2qrX
What the US and Europe TV markets can learn from each other - Digital Content Next
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Last week, AdMonsters delved into consumer concerns around CTV, exploring questions on SVOD, the future of Peak TV, and the need for ads in content generation. This week, we gathered perspectives from industry leaders addressing these concerns. We spoke with: Jeremy Haft, Chief Revenue Officer, Digital Remedy Hunter Terry, Head of CTV, Lotame Anthony Gonsalves, SVP, Global Business Development, Connatix Jo Kinsella, Global President, XR Extreme Reach They chatted about the abundance of content available, the shift towards licensing to build extensive libraries, the balance between original and licensed content, and more. #CTV #StreamingEconomy #ContentEvolution https://bit.ly/47WiBCU
Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming - AdMonsters
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There are two sides to every story—or, in this case, television. Check out Jeremy Haft's responses to AdMonsters' list of consumer concerns around CTV advertising and the need for numerous streaming subscriptions. 👀 "The industry is focused on campaign performance, which can serve as a proxy for the value the consumer has derived from the ad experience. When we talk about driving an outcome and tying what historically was an upper-funnel media channel to more outcome-based media, it comes down to effective tactics, like targeting the right consumer who is actively consuming TV. Get that wrong, and they will walk away; get it right, and they’ll convert. So, it’s all about creating a more customized experience for the individual consumer based on attributes, such as the consumer’s search behavior, past purchase behavior, current content they’re consuming, and so on."
Last week, AdMonsters delved into consumer concerns around CTV, exploring questions on SVOD, the future of Peak TV, and the need for ads in content generation. This week, we gathered perspectives from industry leaders addressing these concerns. We spoke with: Jeremy Haft, Chief Revenue Officer, Digital Remedy Hunter Terry, Head of CTV, Lotame Anthony Gonsalves, SVP, Global Business Development, Connatix Jo Kinsella, Global President, XR Extreme Reach They chatted about the abundance of content available, the shift towards licensing to build extensive libraries, the balance between original and licensed content, and more. #CTV #StreamingEconomy #ContentEvolution https://bit.ly/47WiBCU
Ad Tech Providers Respond to Consumer Malcontent with the State of Streaming - AdMonsters
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Originator of Streaming TV, TMT Futurist, CEO@FreeCastTV, @SelectTV, @StreamingTVKit @RabbitTV fmr MegaChannels.TV (circa 1998), 30yr Tech Entrepreneur.
Sports Still Serving as Life Support for Cable TV—US pay-TV households continue to decline as cord-cutters and cord-nevers become the norm. AVOD and FAST services seem to be gaining the most from pay-TV’s losses, as streaming price hikes and inflation cool consumers’ attitudes towards SVOD services, but vMVPDs are proving a popular alternative to traditional cable and satellite as well. GlobalData analyst Tammy Parker points to sports programming as continuing to keep consumers subscribed to cable, though she also notes that sports are slowly starting to migrate to OTT platforms as well. Eventually consumers will follow. https://lnkd.in/e5xsUDsq
Traditional US pay-TV services face continued decline
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Market Research and Marketing Communications Expert | Thought Leadership | Networking / Brand Visibility for Tech and IoT Markets - Consumer, Small Business, Multifamily
Video Viewing Rises Significantly in U.S. Internet Households "The Viewer Journey lists paid streaming services as the most popular content type consumed across TV, mobile, computers, and tablets, but noted households watch several different types of services across their devices over the week. 78% of households report watching an SVOD service weekly, followed by 67% of households who watch user-generated content found onYouTube and other sources. “The flexibility and convenience that on-demand services offer is highly appealing to viewers, but many households enjoy a balance between finding something to watch and watching what they find,” Lee said. “Given the popularity of FAST and user-generated content, consumers may soon decide they do not need to subscribe to as many services as they do now.” https://lnkd.in/d2bspDrW
Video Viewing Rises Significantly in U.S. Internet Households
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Originator of Streaming TV, TMT Futurist, CEO@FreeCastTV, @SelectTV, @StreamingTVKit @RabbitTV fmr MegaChannels.TV (circa 1998), 30yr Tech Entrepreneur.
FAST Services are a Gateway to Cord-Cutting—As FAST services continue to grow rapidly, they’re increasingly seen as another catalyst for cord-cutting. Ditching cable once meant relying primarily on VOD services, or virtual pay-TV products that closely resembled traditional cable. FAST services fall in between those two. With hundreds of linear channels, they look and feel like the familiar surfable channels of traditional TV, and as major media companies have begun buying up or launching their own FAST services, top tier content from premium SVOD and cable channels is finding its way onto FAST channels. That these services are free makes them easy for consumers to try, particularly as the economy weighs on the SVOD market. https://lnkd.in/eY6YQtGy
How FAST Platforms Are Bridging The Gap Between Old School TV And New School Streaming — TVREV
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FAST Wars encapsulate the competitive rush in the Free Ad-Supported Streaming TV industry to deploy broadcast services over IP-connected devices. Content Owners and Broadcasters have identified FAST as an economical strategy to enhance and shift their revenue streams from dwindling traditional mediums to the burgeoning realm of connected TVs and FAST OTT platforms, accessible via Smart TV applications and across various devices like mobiles, computers, and tablets. https://lnkd.in/eEm7x92y
FAST WARS – It is a content play, not a technology play
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This week, our CEO & Founder Dan Larkman was interviewed and featured by The Current to chat about how the focus on CPMs over outcome is outdated. Visit the 1-minute read to learn more. https://lnkd.in/ePT5KZYU #OutcomeOverCPMs #ConnectedTV #CTVAdvertsing #AdTech #KeynesDigital #TheCurrent #ProgrammaticAdvertising #PerformanceTV #StreamingTV #DigitalAdvertising
As consumers flock to streaming TV, CTV ads prove more effective than linear ones | The Current
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Thanks The Current for inviting me back. I did not hold back on this subject. When it comes to CTV performance marketing, CPM’s are an almost POINTLESS metric to look at. I will go as far as to say, if CPM's are even a decision metric I can guarantee you are not getting the most out of your CTV budgets. #CTV #connectedtv #streamingtv #performancemarketing Keynes Digital The Trade Desk Travis Clark
This week, our CEO & Founder Dan Larkman was interviewed and featured by The Current to chat about how the focus on CPMs over outcome is outdated. Visit the 1-minute read to learn more. https://lnkd.in/ePT5KZYU #OutcomeOverCPMs #ConnectedTV #CTVAdvertsing #AdTech #KeynesDigital #TheCurrent #ProgrammaticAdvertising #PerformanceTV #StreamingTV #DigitalAdvertising
As consumers flock to streaming TV, CTV ads prove more effective than linear ones | The Current
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