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Let’s Talk Professionalism: Influencers & Campaign Commitments As influencer marketing continues to thrive, one challenge that agencies face all too often is influencers ghosting after making a commitment. It’s disheartening when deadlines approach, strategies align, and budgets are allocated, only to be met with radio silence from creators who had promised to deliver. So, what’s at stake? • Campaign timelines go for a toss. • Brands lose faith, not just in the influencer, but in the agency. • The ripple effect impacts future collaborations and overall trust in the ecosystem. As agencies, we understand the value of flexibility, creativity, and personal expression, but professionalism must remain at the core of any working relationship. Commitments, both formal and informal, are built on trust, and that’s what drives our industry forward. A call to action for influencers: • Please respect the time and effort that goes into selecting the right fit for a campaign. • If circumstances change, communicate promptly. A quick conversation can save everyone involved from potential setbacks. • Remember, your reputation is built on more than just your follower count—reliability matters. A bigger question: Do we need a regulatory body to oversee the influencer economy, ensuring that both influencers and agencies abide by fair and professional rules? With more structure, we could avoid these pitfalls and foster stronger, more reliable partnerships across the board. Let’s build an industry where partnerships are strong, transparent, and professional on all fronts. #InfluencerMarketing #ASCI #Professionalism #Agency #Collaboration #Trust #InfluencerEconomy
Head of Content & Social Media at 3Folks
5moI agree