VaynerX’s Post

Transcript

79% of senior marketers have actually increased their spend in organic social unwanted Pogue. And I am the Global Chief Strategy Officer here at Vayner. I have been at Vayner for a little over five years, been in brand strategy for once you're four years. We just completed a research study with Abscess. They are one of the biggest global research companies and we wanted to partner with a reputable partner to really give us insight into how marketers are seeing the value. Of organic social Today, we just conducted a big quantitative qualitative study with over 100 respondents and the findings are really exciting. 79% of senior marketers have actually increased their spend in organic social in the last three years. And when we asked respondents how they see the year ahead, 70% actually believe that they will continue to invest in organic social. The biggest finding however, is that only 47% of marketers are actually taking a social first approach. So despite their beliefs, they aren't necessarily using social and leveraging organic social the way that they should. And this gap between their beliefs and their practices is why we're here to help. You'll be able to access the study on our website, through our LinkedIn pages, and our socials.