Last month our Global Business Director Kan Ng and Howard Chen VCCP Strategy Director took part in the Shanghai International Advertising Festival, where they discussed how, in a rapidly evolving global economy and with domestic prospects getting saturated, the race to expand business overseas has become a strategic goal for an increasing number of Chinese enterprises. During the event, Howard highlighted how emerging Chinese brands entering new markets don’t carry the burden of legacy brands, allowing for innovation and adaptability, allowing the freedom for innovation in these emerging brands. Chinese brands are setting their sights on international markets, and the journey is both challenging and rewarding. Kan echoed this sentiment by stressing the importance of clear goals for brands venturing abroad. “We all want to be the leaders in the world, but the challenges are key things we need to think about before doing anything else. Define your ambition and your unique value.” She cautioned against trying to achieve everything at once, emphasising the significance of a focused approach. “Ambition is the cornerstone of a successful market entry. Don’t try to achieve everything at once,” she advised. Without a clear focus, attempting to achieve everything simultaneously – sales, awareness, education, all within a small budget – can lead to a diluted message and compromised results. However, cultural nuances and multifaceted challenges in outbound marketing demand strategic planning and clear ambition. Naming the example of SHEIN, she explained: “It’s a fast, speedy fashion brand now very famous in the West. Because it is very clear what their sales tactics are, who their target audience is and what kind of strategy they want to use.” Read more in WARC for the full rundown on the event: https://lnkd.in/eAnpRVsV #VCCP #Innovation #LearnMore
VCCP’s Post
More Relevant Posts
-
‘Nothing to spook the herd’ - our CEO Michael Sugden reflected on the Q3 IPA (Institute of Practitioners in Advertising) Bellwether report which noted a freeze in adspend growth. But with inflation levelling out there is still positivity in the market.
-
🌈 It's International Pronoun Day! 🌈 To mark today’s significance, volunteer-run LGBTQIA+ advocacy group Outvertising and All In LGBTQIA+ Working Group have launched the ‘Pronouns in Adland’ guide. This launch is part of the industry's All In Action Plan, led by the Advertising Association, ISBA, and IPA (Institute of Practitioners in Advertising). The guide aims to create safer and more inclusive workplaces across the media and advertising industry by answering pronoun FAQs and addressing common confusions. It's a valuable resource to help foster understanding and support around pronouns. We're proud to have contributed to this guide alongside dentsu, the7stars, and McCann Worldgroup, sharing our experiences of introducing pronouns at work to help others do the same. Our CEO and Chair of #UKAEG, Julian Douglas, added “For many, using and respecting pronouns is a simple yet powerful way to self-identify, show allyship and create a culture of inclusivity. I am proud to support this initiative and encourage everyone who wishes to share their pronouns to do so with pride”. Thank you to Campaign UK for spotlighting the ‘Pronouns in Adland’ guide, and to Beau Jackson for writing this article: https://lnkd.in/esFYuX5V
Outvertising and All In release Pronouns in Adland guide
campaignlive.co.uk
-
Congratulations to our partners at Untold Studios. on winning Gold at CICLOPE Festival for our Walrus Whizzer campaign with Virgin Media 🎉
Last week we were honoured to have picked up Gold at CICLOPE Festival for our work on Whizzer the Walrus for Virgin Media with VCCP & Biscuit Filmworks in addition to being awarded Animation Company of the Year!! We were also lucky enough to have picked up a Bronze for our Animation work on DirecTV's 'The Birds' campaign, as well as a Bronze for VFX on RSPCA's 'RESPECT'. Luckily, our CCO Neil Davies and Executive Director Carl Phillips were on-hand in Berlin to do the honours of representing us on stage 🏆
-
-
The The Lovie Awards closes this week and we are pleased to have two campaigns up for voting! You can vote for them via the links below, it only takes a few minutes: 🤖 O2 (Telefónica UK) Bubl Generator in Best Use of AI and Machine Learning https://lnkd.in/eVzw5TTS ⚽️ Virgin Media Ping Things in Best Creator https://lnkd.in/eW4cDwHV Voting closes this week on Thursday 17th October BST! #LovieAwards #PublicVoting #VoteNow #AIExcellence #SocialExcellence #BestUseOfAI #BestCreator #O2Bubl #VirginMedia #TechInnovation #SupportCreators #AwardsSeason
The People's Lovie Awards needs YOU
vote.lovieawards.com
-
A massive congratulations to VCCP Health, who has been ranked 6th in PM Live's Top 40 UK Healthcare agencies list. What an achievement! 🚀
We're proud to announce that PM Live has named VCCP Health one of the Top 40 UK healthcare agencies. This is a testament to the great work of our team in partnership with our fantastic clients. We've been ranked 6th out of the 40 named agencies, the full list of which you can see here: https://lnkd.in/gntJGymT #VCCPHealth #ChallengerAgency #PMLive
-
-
Is it better to appoint media and creative agencies at the same time? 🤔💭 Our very own Clare Hutchinson, Chief Strategy Officer, and Will Parrish, Chief Strategy Officer at VCCP Media, recently shared their thoughts for Campaign UK’s for their ‘Question of the Week’, highlighting that true integration only happens when you really mean it. “Appointing media and creative agencies at the same time at pitch is the perfect way to set both agencies up for success on an equal footing. (And it’s usually better when you have both agencies living under the same roof!)” Read more about their thoughts below… big thanks to Shauna Lewis! https://lnkd.in/eSmKAzUk
What are the benefits to appointing media and creative agencies at the same time?
campaignlive.co.uk
-
Our planners were out in style last night! We’re absolutely thrilled to have won three prizes at this year’s IPA (Institute of Practitioners in Advertising) Effectiveness Awards 🎉🎉 🥈We won Silver in the ‘Single Market’ category, for our paper with Cadbury, Mondelēz International “Stop weeping on the sofa, start gifting with a poster: How Cadbury won Christmas.” 🏅We’re also pleased that Cadbury has been awarded ‘The Broadbent Special Prize for Best Dedication to Effectiveness.’ 🥉Bronze for Müller UK & Ireland, with our paper “Out with the new, in with the old: How Müller turned the corner.” Well done to all our wonderful teams, clients and fellow winners! Big congratulations are also in order for adam&eveDDB who won the Grand Prix award for their work with McCain, as well as Effectiveness Company of the Year. https://lnkd.in/e4dZTmfd
-
Did you know that out of nearly 4,000 emojis, there's not one representing Black or mixed-race hairstyles? We've had a paintbrush 🖌️ before we've had braids or cornrows. Good Relations are here to change that, by partnering with community group RISE 365 to lobby for the world’s first emojis featuring Afro hair, locs, and more when Unicode opens submissions next April. And you can help! Simply Google 'Afro hair' to show Unicode the demand is real. Every search makes a difference. The campaign has already seen coverage in the The Guardian and more. Influencers like Beulah Cavina and Sarah Tetteh (aka Showbiz Mama) are also spreading the word, and even Mel B is backing the cause! 💥 https://lnkd.in/ej_SCVTN
The push for emojis in Black women’s styles: ‘We need to normalise that our hair is acceptable’
theguardian.com
-
🚗 ‘Drive Away Happy Every Time’ with Kwik-Fit (GB) Ltd ✨ We're excited to unveil our latest campaign for the leading automotive maintenance provider, highlighting how Kwik Fit ensures customers "drive away happy every time" by putting their expert technicians and cutting-edge services at the forefront. At the heart of the campaign is a 60-second film created by our global content studio Girl&Bear, in collaboration with director Harold Einstein and Outsider. In his signature tongue-in-cheek style, Einstein brings Kwik Fit’s commitment to quality service and trustworthiness to life in an unexpectedly surreal way. The film, with its deadpan style, marks a new tone for Kwik Fit. By humorously mirroring the everyday interactions between customers and Kwik Fit technicians, the spot uses absurd comedy to highlight the friendly and knowledgeable service they deliver. The campaign is live from today across TV, BVOD, radio, digital out-of-home, and more, this campaign marks a fresh direction for Kwik Fit. Read more here: https://lnkd.in/da6YTBBj
-
Earlier this week, our CEO Julian Douglas was invited to join the business podcast #TheBottomLine with Evan Davis. The panel discussed the rise of side hustles - why people have them, how they work, and the potential pitfalls and challenges involved. Dougie shared his experience co-founding Lucky Voice with VCCP US International CSO Jonny Shaw, (including how his then-boss responded by firing him). Fortunately, attitudes toward side hustles have changed over the past 20 years. Dougie highlighted VCCP’s positive stance on side projects, spotlighting some incredible businesses run by our colleagues in their spare time. The full podcast is available to download and listen to on #BBCSounds here: https://lnkd.in/eVPbvEZs #VCCP #SideHustles #Podcast #Leadership #TheBottomLine #BBCRadio4
The Bottom Line - The Truth About Side Hustles - BBC Radio 4
bbc.co.uk
