How I Scaled an eCommerce Brand from $72k/mo to $100k/mo in 20 Days 🧵
Over the last few weeks, I've had the privilege of working with an eCommerce brand that was hitting a plateau at $72k per month. Their desire was to break through to the $100k mark, and I'm thrilled to share the strategies that led to this remarkable 20-day transformation.
When I conducted an in-depth audit of their ad account,
it was apparent that clutter was stifling their performance.
With over 10-15 active campaigns, we streamlined their approach.
By optimizing the ad account, we turned off non-performing
campaigns and focused on just 4 active campaigns.
The result? A staggering 20% performance boost in just one week.
Creatives are the cornerstone of any successful ad campaign.
In the case of this brand, only one creative was driving
the majority of their sales.
However, there was no established process or
SOPs for creative development and testing.
During the ad account audit, we uncovered two
winning creatives from the past 6 months that
had been forgotten. Reviving these proved to be a game-changer.
These familiar yet effective assets brought about swift successes,
giving us the momentum we needed.
I delved into analyzing the brand's past winning creatives
and even took inspiration from competitors.
Armed with these insights, we crafted a creative pipeline
and initiated the testing of 3-4 new creatives weekly.
This methodical approach greatly increased
our chances of finding the next winning concept.
Contrary to popular belief, you don't need an abundance of creatives to make Facebook Ads work. It's about finding that one winning creative that resonates. In the initial week, I discovered two such winning creatives that propelled our ad account to new heights.
Testing different Lookalike Audiences was our next strategic move. By identifying performing audiences and gradually scaling them, we maximized the impact of our winning creatives.
If you're an eCommerce brand consistently hitting over $100k per month and eager to amplify your success, I invite you to connect with me. For September, I have one client slot available. Send me a direct message with the code "FB Scale," and I'll personally guide you through the exact steps to scale your brand, leveraging the strategies that have yielded remarkable results.
Remember, it's not about the quantity of your efforts, but the quality of your strategies that truly drives success. Let's embark on this journey together. 🚀
I Help E-commerce & Shopify Stores Grow their Sales with SEO 🚀
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