Veeva Systems reposted this
“In the absence of data, we make up stories!” Wouldn’t it be great if we had concrete evidence on which non-promotional scientific activity has the strongest influence on treatment adoption? Stay tuned for the answer (to this question and more) in the new Veeva Pulse Field Trends Report, coming next week. #medicalaffairs #veevapulse #pharma
Guess it could be.........disease awareness ??
Dr. Christoph Bug, MD, PhD, MBA, might there be a "reason why" included in the report?
I do not know, but would like to :-) really like the framing with a focus on impact outcome!
Looking forward to this Dr. Christoph Bug, MD, PhD, MBA
Great question. How about treatment outcomes ?
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3moThe medical science change event that leverages prior professional interest, whatever that may be?