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Healthcare & Life Sciences Strategic Commercial Leader

1mo

How do biopharmas yield more field force productivity? One lever is data. Data that’s natively integrated with your CRM. #CustomerData #Sales #Productivity

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Okay. Let's talk about field force productivity and how customer reference data that is integrated into your CRM will enable productivity for your reps, for your MSLs, and for your accounts. Right? Super important topic for many of the biopharma. So I'm gonna give you three examples to illustrate how customer reference data integrated to CRM will help you with the productivity of your field force. So the first one is adding a health care professional to your CRM. Something that your field force will do over and over again. Right? They will repeat this process and the more clicks it takes to do this, the more time will be wasted. So to keep this process lean, your CRM should be in one app and take you three to four clicks. Super easy. The second one is, having quick and simple data change requests, a DCR. Again, your field force will, from time to time, need to submit the DCR to update or create a healthcare professional record. Again, this should take a couple of clicks and be processed in a few hours. Having data and software integrated together will enable this speed. The last one is around simplified insights and visualization. So when you're running, a key account management program, for instance, your care needs to visualize and navigate hospital structures, the affiliations of the doctors, and discover new healthcare professionals easily. You can do so using apps, right? There's some really powerful apps out there. But if your data is not integrated in your software, you will struggle to get this to work properly together in the software and the data. You will spend a lot of time integrating, software and data, and still, you will still have some holes and gaps in in your insight. And this will have a major impact on your capability to consume those vital insights. So I said that's, three three quick examples. Hopefully, that was useful. If you want to hear from a rep, I've left a little, a little link in in the comments of of a rep who's actually talking about how much time she has saved or she's saving using integrated data and software. Thank you for watching and See you soon.

Healthcare & Life Sciences Strategic Commercial Leader

1mo

https://go.veeva.com/3L1fGjx

Global Account Partner, Commercial at Veeva Systems

1mo

salim arroum Stephane Brocker Mohamed Bouchareb Katie Barber MCIPS

Senior Sales Consultant at Walpole Partnership Ltd: Experts in CPQ, EPM and CX & integrations. Entrepreneurship, Sales and Management expert 🚀💼

1mo

Interesting!

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