VentiveIQ’s Post

CTV ads should serve as the foundation for high-converting digital campaigns. Why? The digital nature of CTV makes it possible to retarget the same users on other devices. 𝐓𝐡𝐚𝐭’𝐬 𝐰𝐡𝐲 𝐨𝐮𝐫 𝐟𝐨𝐜𝐮𝐬 𝐚𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐮𝐬 𝐝𝐨𝐞𝐬𝐧’𝐭 𝐬𝐭𝐨𝐩 𝐚𝐭 𝐭𝐡𝐞 𝐥𝐢𝐯𝐢𝐧𝐠 𝐫𝐨𝐨𝐦 𝐓𝐕. Instead, we develop full-funnel campaigns that retarget viewers on every device. The process works like this: 1. Expose the right buyers to your brand with targeted, high-impact CTV ads 2. Re-engage those viewers on other devices and channels with deterministic matching 3. Measure and optimize campaigns with our industry-leading attribution suite. Compared to CTV-only campaigns, we see a 200% increase in conversion using this approach — making full-funnel CTV campaigns the real MVP. #programmatic #connectedtv #digitaladvertising

Explore the future of digital advertising with Connected TV! Despite having a large US audience, CTV is undervalued in media budgets. Ad clicking isn't possible here, adding complexity to impact measurement. But AI-Driven Attribution is changing the game, optimizing every marketing decision. It's time to unleash CTV's potential and make your ads not just visible, but impactful. 📺🚀💪🔍 #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

Curious about the future of media buying? 🤔 Keep your eye on Connected TV (CTV)! Did you know that CTV is projected to hit a staggering global revenue of $42B by 2028? 📈 𝐖𝐡𝐲 𝐢𝐬 𝐢𝐭 𝐠𝐚𝐢𝐧𝐢𝐧𝐠 𝐬𝐮𝐜𝐡 𝐦𝐨𝐦𝐞𝐧𝐭𝐮𝐦? 1) 📺 The increasing popularity of connected TV. 2) 🎯 Precise targeting capabilities that redefine advertising. 3) 💰 Impressive cost-effectiveness compared to traditional methods. For more info on this emerging ad category (and others), check out this article from Forbes : https://lnkd.in/eUsYmimZ The landscape of CTV ads is shaping up to be revolutionary. Want to learn more about how CTV can work for your business? Let's connect! 🌐  #MediaBuying #CTVAdvertising #FutureTrends

🚀 Boost Your Agency's Success with Simulmedia's TV & CTV Ad Solutions! 🚀 As a small or mid-sized agency, your ability to adapt and expand your services is crucial to winning new business and nurturing existing relationships. That's where Simulmedia steps in. We're not just a partner; we're an extension of your team, bringing you the expertise and resources to supercharge your linear and CTV advertising capabilities. Why Partner with Simulmedia? 🎯 Dedicated Expertise: Gain access to our team of specialists who understand your unique needs, manage inventory avails, ad trafficking, and ensure your commercials clear without a hitch. 📊 Cross-Platform Insights: Utilize comprehensive data and competitive intelligence to enhance your planning stages. 🌐 Premium Inventory Access: Activate your campaigns across 250+ linear and CTV partners and networks, targeting strategic audiences with precision. 💡 Data-Driven Performance: Achieve real-time, cross-platform campaign optimization and detailed performance reporting to demonstrate tangible results to your clients. 👉📖 Check out our guide to learn more on how to elevate your agency’s expertise and grow your business with Simulmedia: https://hubs.la/Q02qJgHH0 #TVadvertising #MarketingInsights #CTV #Simulmedia

Modernization of content consumption requires modernization in your fundraising techniques!

Discover the future of digital advertising - Connected TV. 📺 A vast, untapped US audience awaits, yet we only invest a fraction of our budgets. Clicking on ads? Not an option. 🚫 This is where measurement starts to puzzle. Enter AI-Driven Attribution. 🚀 More than a tool - it's our breakthrough into the realm of CTV. It guides every decision, amplifying our strategies' impact. Unearth hidden treasures with CTV 🌟 Let's craft ads that are seen and felt. Ready to make waves in the digital realm? Dive in. 💪🔍 #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

Step into the future with Connected TV (CTV), a largely untapped audience in the US receiving only a fraction of media budgets. Clickable ads aren't an option here, making impact measurement challenging. The solution? AI-Driven Attribution - a tool maximizing CTV's power, ensuring all marketing decisions hit the mark. Explore CTV's potential and ensure your ads aren't just seen, but felt. Dive in! #attribution #marketingandadvertising #advertising #marketinganalytics #strategy #provalytics #cookies

The Digital Advertising Landscape is Evolving! 🚀 As we approach 2024, the shift towards Connected TV (CTV) advertising is undeniable. With the deprecation of third-party cookies on the horizon, it's time for advertisers to pivot towards more effective and engaging strategies. Our latest #blog dives deep into the rise of #ctvadvertising, highlighting the precision targeting, technological advancements, and the crucial role of interactivity and measurement in shaping the future of digital campaigns. Discover how Mavern Media is leading the charge in harnessing CTV's full potential to drive real business outcomes. Explore our insights and learn how to stay ahead in a cookie-less world. #DigitalMarketing #MavernMedia #FutureOfAdvertising https://lnkd.in/e-QXZHMf

Unlocking the full potential of Connected TV 📺 A tale of two markets. CTV is reshaping the advertising landscape, especially for top-of-funnel strategies. But the journey of CTV is very different between the US and European markets. 🇺🇸 Why the US is leading the way: Rapid adoption due to advanced infrastructure for both consumers and advertisers. Superior targeting capabilities and significant impact on ad effectiveness: interest (+6 pts), consideration (+5 pts), specific intent (+2 pts), brand image (+3 pts). However, #attention is a challenge as the market is crowded. 🇪🇺 Europe’s unique advantage: While technical challenges remain, the less competitive market increases ad prominence. Higher viewer attention to CTV ads translates into exceptional ad recall (+9pts), brand awareness (+4pts) and attribution (+16pts). Thank you Laetitia Guillaneuf for these powerful insights. #CTV #Advertising #DigitalMarketing #BrandAwareness #Brandlift #AdMeasurement

💡 What is the AdTech Role in CTV Advertising? 🤔 How to navigate the cutting-edge wave of CTV advertising technology? As demand surges for new tech in the CTV space, it's crucial to know how much of it can be managed with current AdTech infrastructures. From personalized ad serving to automated media buying and intricate data measurement, the world of OTT and CTV is evolving. 🟢 How ad servers deliver content in CTV for personalized viewer experiences. 🟢 The role of DSPs in optimizing media purchases and campaign performance. 🟢 The challenges and solutions for data collection across multiple devices. Stay ahead of the curve and master the art of cross-device targeting for unparalleled ad performance with Ada Zakrzewska. Don't miss out on the insights that will redefine your advertising strategy. Follow us for more CTV industry knowledge and more updates on the transformation of CTV advertising. #CTVadvertising #AdTech #MediaBuying #DataMeasurement #FutureOfAdvertising #CTV #Technology