Meet Wang Jai: The Heart of Want Want’s Success
In the world of snacks and beverages, few icons are as instantly recognizable as Wang Jai, the cheerful mascot of Want Want. Originally introduced in 1979, Wang Jai—known affectionately as Hot Kid—has become a beloved symbol of joy, quality, and prosperity.
Wang Jai's design is simple yet captivating: a boy with rosy cheeks, a heart-shaped tongue, and a playful smile. His image, featured on Want Want’s famous senbei crackers and other snacks, represents the essence of our brand—fun, delicious, and approachable.
But Wang Jai is more than just a mascot; he’s a cultural icon. Created to appeal universally, Wang Jai transcends language barriers, embodying the warmth and happiness that Want Want products bring to families around the world.
The success of Want Want in mainland China and beyond can be attributed in large part to the charm of Wang Jai. His presence in our marketing, from engaging commercials to vibrant packaging, has helped establish Want Want as a household name. His endearing look and cheerful demeanor resonate deeply with consumers, making him an integral part of our brand’s identity.
Today, Wang Jai continues to be the face of Want Want, reminding us of our commitment to delivering quality and joy with every product. His story is a testament to the power of effective branding and the timeless appeal of a well-loved character.
Join us in celebrating Wang Jai, the beloved icon who brings a smile to every snack.
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VP, Business Unit English & Crystal Brands (Waterford, Wedgwood, Royal Doulton, Royal Albert, Rogaska) at Fiskars Group
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