Veritone One’s Post

TVNZ makes a big deal about its digital transition - it invests smartly in its TVNZ+ app, it manages a nationally important content library, and it bids for live (and streamable) events. But what always an unspoken bargain in that digital transition was a diminuition in the value of news and current affairs. Today, that bargain is finally on the table, courtesy of the incoming CE who’s proposing to “disestablish” Sunday and Fair Go. This is only a week after NewsHub’s proposed demise. My thoughts, and solidarity, are with everyone at TVNZ and NewsHub. The traditional argument for scaling back - or simply eliminating - television news and current affairs is the structural transformation in the advertising market. Online advertising is usually cheap and hyper targeted whereas broadcast and print advertising is expensive and generalised. Where broadcast and print companies could command the attention of millions, most of those millions now spend most of their time online as social media users and VOD and streaming consumers. Stuff.co.nz records tidy numbers, but it’s hardly Tik Tok or Youtube. I suspect the unspoken assumption in TVNZ’s digital strategy was always that the company would become something closer to a local Netflix than a state broadcaster. In this strategy - where TVNZ is little more than an entertainment content library - there’s little room for a permanent (rather than seasonable or “snackable”) news and current affairs operation broadcasting - or rather streaming - every day. From this perspective, where news and current affairs is understood as the past rather than the future, it’s easier to justify scaling back news and current affairs and axing Sunday and Fair Go. But that’s a shortsighted perspective. News and current affairs is what creates TVNZ’s “local” identity. If TVNZ’s strategists what to become Netflix then good luck to them. They’ll lose spectacularly against the US streamers. The only way the state broadcaster can become a viable streaming provider is if it differentiates itself with local content. The leading local content is news and current affairs - that is what sustains our democracy, creates a sense of shared experience and shared belonging, and contributes to the company’s own sense of itself and its purpose. Cutting news and current affairs is exactly what you do when you don’t know what you’re doing. https://lnkd.in/g6bYZ6fX

[Voiro Podcast] Anand Gopal and Fahmeeda Cassim Surtee (CEO, DStv Media Sales) talk about the value of live sports content for broadcasters and analyse the ever increasing cost of buying sports rights. Listen to the full conversation here: https://lnkd.in/gSmZNP3y #mediasales #media #advertising #monetisation #technology

#Sports_Media Market 2023: Global Industry Analysis, Opportunities and Forecast To 2032 >> https://lnkd.in/dAjVdx9u #Sports media encompasses the #coverage and #dissemination of sports-related #content through various #media channels, including #television, radio, #print, and #digital platforms. It is vital in #connecting fans with their favorite sports, #athletes, and #events. It includes #live #broadcasts, #commentary, analysis, #interviews, and #highlights, catering to a diverse #audience with varied #interests. NBC Sports, ESPN, BBC Sport, Sports Illustrated, FOX Sports, Sky Sports Online, Turner Sports, CBS Sports, The Athletic, ESPN+, Yahoo Sports, Bleacher Report, Eurosport, Barstool Sports, DAZN #sportsmedia #coverage #digitalplatforms #sports #entertainment #dissemination

In honor of #worldradioday the World Radio Alliance and egta - Association of TV & Radio Sales Houses are highlighting seven ways that #radio builds brands. "Radio fosters companionship, triggers emotions, and captures the listener's attention effectively. It serves as an ideal partner for marketers aiming to connect with a huge potential audience and build their brands in a safe and trustworthy environment" Thanks Inside Audio Marketing for another great article! #radioadvertising #audiomarketing #localadvertising #marketing #marketingandadvertising #cromwellmedia Cromwell Media #localmarketing #worldradioday2024

Curious about the growth of Hispanic radio in 2024? Dive into a rich discussion with HRN Media's Clark Logan, Horizon Media's Natalie Henderson, and IPG's Mark Mandell on June 12-13 in San Antonio. Gain valuable insights and advance your strategies in the Hispanic radio market. #HispanicRadio2024 #MediaInsights

One day you'll be able to talk with Joe Buck while watching a game. Sports broadcasting will become a two-way conversation between fan and broadcaster. Right now, TV broadcasts are a one-way communication stream, the broadcaster brings you the game, but you can't reciprocate. Instead of having to go to your phone to find info like... "Where did Caitlin Clark grow up?" "What was the score of Chiefs v. 49ers last time they played?" You will be able to "Ask Joe" in a Siri-type style, and he will reply with the answer in his iconic voice as you continue to watch the game. It keeps a fan's attention on the TV which is the ultimate goal and biggest challenge broadcasters face with second-screen consumption. Phase in personal data, and content will be customized to the individual. For example, if the broadcast knows you're a fan of a team, they can serve personalized facts/stats about your favorite team, player, area, etc. . . . This is my pie-in-the-sky future take on where broadcast is going, do you agree? #sportsbiz #sportsmedia #linkedinsports

Sports Broadcasters / Commentators, do you want to land a gig on radio? You do? Let's goooo: I spoke to long-time colleague and sports broadcasting icon Jason Dasey to give us THREE tips on how to get your first gig on the radio as a sports presenter. Here’s what he shared: Demo Reel Mastery: Jason emphasises the importance of a compelling demo reel. Craft a sports bulletin that showcases your flair, record it meticulously and use it as your key to open doors. Guest Appearances: He suggests getting onto local community or university radio shows. Specialise in a specific area, like a sports team or league and prepare to share informed and engaging views. Volunteer for Commentary: Jason recommends offering your commentary services for free to local sports teams, particularly those in lesser-known leagues. It's a great way to gain practical experience and get noticed. Jason’s insights are gold for anyone looking to break into sports radio. Start crafting your path with these steps and who knows, we might be tuning into your show soon! #SportsBroadcasting #RadioCareer #JasonDasey #BroadcastingTips #GetOnAir

Start by choosing one platform where your audience hangs out. Engage by sharing helpful tips or industry news. Remember, it's about building relationships, not just broadcasting messages. Want to boost your web presence? Share your thoughts below! #SocialMediaStrategy #WebDesign #DigitalMarketing

In today’s fragmented media landscape, reaching your audience requires a strategic approach. Whether it's digital audio, video, or traditional platforms like TV and radio, businesses must adapt to where their consumers are. At LMA, we focus on cutting through the noise and helping our clients dominate the channels that matter most. Watch my latest video to learn how we navigate these challenges and how you can too. 🎯 #MarketingStrategy #DigitalMarketing #MediaPlanning #LMA

Social media isn't just about broadcasting; it's a two-way street meant for meaningful conversations! 🌐✨ Remember to actively listen, engage, and respond to create genuine connections.💡 In this digital landscape, building relationships is the key to success. . . #socialmediaconversation #engagewithpurpose #buildconnections #digitaldialogue #listentorespond #meaningfulconnections #onlinenetworking #connectionsmatter #interactivecontent #socialmediastrategy #relationshipbuilding #onlineengagement #digitalcommunication #communicateeffectively #twowaycommunication