Do you know that ~ 550 million people in India have poor eyesight and need vision correction? But buying good quality spectacles and lenses is a costly affair and an issue of access, especially for those hailing from Tier 3/Tier 4 cities of the country. To solve this massive problem, Lenskart.com was started. In the guide below, I talk about the company's initial years, its business model, and its secret sauce which helps it stand out in terms of price and quality. Hope you find it intriguing! #business #strategy #lenskart
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Helpful in understanding it. I small feedback that they rarely provide eye tests at home. Not every outlet has the same products. They lag uniformity Lenskart.com Peyush Bansal
Key insight here was that it doesn’t supply “glasses” but fibre lenses which are cheaper.
Thanks for sharing
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