Veronica Mosby’s Post

"There's this notion that for brands to be cool and break through the noise, that they should not try, and do everything super organic. But honestly, Gen Z likes to see that a brand has put in the time, put in the effort and put in the work to really listen to their audience and to specifically 'niche down' within the Gen Z audiences they are looking at." Besides the fact that 'niche down' is now one of my favorite phrases, I was blown away by Aaliyah J.'s contributions to the Ad Age Gen Z Roundtable on News and Politics last week. The above is just one snippet -- but she goes on to talk about the opportunity for brands to co-create with Gen Z, as well as her point of view on Gen Z's political engagement -- where she reminds us that they are both a generation undeterred from using their voices and the world's up-and-coming buyers and spenders, who care about whether brands take a stance or have a point of view: "I think empowering people who want to be engaged is the best thing we can do for humanity, honestly, at this point." GOLD! So thoughtful, so articulate -- and there is much for our industry, brand-side and agency alike, to glean from this convo. Take a listen! And thank you Garett Sloane for moderating. https://lnkd.in/gPn3A9KT

In today's digital age, social media has become an integral part of our lives. And while it's easy to focus on the negative aspects, let's shine a light on the positive role social media plays in our personal and professional lives! 💡 *Connecting People:* 🌎 Social media has made it possible to connect with people from all over the world, breaking geographical barriers and enabling global communication. *Collaboration and Networking:* 🤝 Social media platforms like LinkedIn have made it easy to connect with professionals, find new opportunities, and build meaningful relationships. *Learning and Development:* 📚 Social media has made it possible to access knowledge and resources from anywhere, at any time, enabling continuous learning and growth. *Community Building:* 🌟 Social media has enabled people to find and connect with others who share similar interests, passions, and values, building strong communities and support networks. *Business Growth:* 🚀 Social media has opened up new avenues for businesses to reach customers, increase brand awareness, and drive growth. *Social Impact:* 🌟 Social media has enabled people to raise awareness about social causes, mobilize support, and drive positive change. *Inclusion and Diversity:* 🌈 Social media has provided a platform for underrepresented voices to be heard, promoting diversity and inclusion. *Creativity and Self-Expression:* 🎨 Social media has enabled people to express themselves creatively, share their stories, and showcase their talents. Let's embrace the power of social media and use it to connect, collaborate, and thrive! 💥 #SocialMedia #PositiveImpact #Connectivity #Collaboration #Learning #CommunityBuilding #BusinessGrowth #SocialImpact #Inclusion #Diversity #Creativity #SelfExpression

Have you ever scrolled through endless feeds and stopped dead in your tracks at a post that feels like it was written just for you? That's the power of a thriving social media community, and it's not just about likes and comments. Think about how Dove completely shifted the conversation around beauty with their "Real Beauty" campaign. They built a community that celebrated diversity and inclusivity, and women felt heard and valued by the brand. This, in turn, led to droves of loyal fans who wouldn't hesitate to recommend Dove products to their friends. So how can you replicate that for your brand? The key is creating a space where your audience feels like they can participate in an ongoing conversation. Ask questions, run polls, and encourage discussions in the comments. The more you engage with your audience, the more they'll feel like valued members of your community. Building a strong social media community takes time and effort, but the rewards are massive. Follow Krisha Jain for more tips and tricks about social media marketing. Connect with me today to grow your socials. #socialmediacommunity #communitybuilding #engagement

Hey fam, Today Let's talk real talk: in a world where we're more connected than ever, why do so many of us feel lonelier than ever before? Social media was supposed to be our ticket to belonging, right? A virtual playground where we could connect, share, and thrive together. But somewhere along the way, amidst the likes, shares, and endless scrolling, we found ourselves feeling more isolated than ever. So, what's the deal? Here's the scoop: while social media has given us the illusion of connection, it often falls short when it comes to real, meaningful human interaction. Sure, we're racking up followers and double-taps like nobody's business, but deep down, many of us are craving something more substantial – genuine connections that go beyond the surface level. Let's get real about the social media highlight reel. We're bombarded with carefully curated snapshots of people's lives, showcasing the highs and leaving out the lows. It's easy to get caught up in comparing our behind-the-scenes with someone else's highlight reel, leading to feelings of inadequacy and isolation. 💬 But fear not, fam – all hope is not lost! We have the power to reclaim the true essence of social media and turn it into a tool for genuine connection. It's all about fostering authenticity, vulnerability, and meaningful engagement. Let's start by being more intentional with our interactions. Instead of mindlessly scrolling, let's engage with each other on a deeper level – reach out, Have real conversations, and support one another through life's ups and downs. Let's also remember that it's okay to take breaks from the digital world and prioritize real-life connections. Whether it's grabbing coffee with a friend or simply unplugging and enjoying some solo time, Nurturing our offline relationships is just as important as our online ones. 🚀 Together, let's redefine what it means to be connected in the digital age. Let's create a community where authenticity reigns supreme, and genuine connections flourish. Because at the end of the day, it's not about the number of followers we have, but the depth of the relationships we cultivate. I know you all agree with me on this one 😇 . 🌟 #AuthenticConnections #Millennials #GenZ #DigitalAgeLoneliness #Focus #Personaldevelopment

There are crucial factors that advertisers tend to miss when trying to engage the Hispanic community: Cultural resonance and shared experiences. According to Nielsen, 84% of Latinos prefer brands that positively impact their community. Your community engagement needs to be authentic to have real impact across your brand messaging. Make inclusion and cultural relevance real pillars of your advertising strategy – don't build your strategies on empty words! Check out the full Nielsen article for more insights and drop a comment if you've been inspired by community engagement in advertising 👇 https://lnkd.in/ecrugN6u

Social media has the power to amplify voices, foster connections, and empower users. 🤝 However, if it's not accessible to everyone, it can lead to isolation for individuals and communities. That's why social media accessibility best practices are crucial. When creating designs, consider these 4 factors to ensure inclusivity: https://lnkd.in/eG3-kZ2h

Impact of Social Media on Youth: Navigating the Digital Landscape Social media has become an integral part of the lives of young people, shaping their social interactions, self-expression, and worldviews. While it offers numerous benefits, such as connectivity, information access, and entertainment, it also presents challenges that require ... [...] #SocialMedia Read more... https://lnkd.in/dnM46T9C

Building Bridges and Breaking Stereotypes Hello LinkedIn community!👋 Today, let's explore how responsible media can play a vital role in building bridges, challenging stereotypes, and promoting inclusivity. Media has the power to shape perceptions, influence behaviors, and contribute to a more equitable society. Let's make sure we use this power responsibly. Responsible media practices allow you to create content that celebrates diversity and inclusion. By showcasing underrepresented communities, challenging stereotypes, and supporting inclusivity initiatives, you can break barriers and foster a sense of belonging among your audience. This not only attracts a wider range of customers but also strengthens your brand's reputation as an advocate for social progress. Moreover, responsible media enables cross-cultural communication. By embracing diversity in your content creation and distribution, you can connect with audiences from different backgrounds and cultural contexts. This expands your reach and allows you to tap into new markets, increasing your business potential. Responsible media practices also include avoiding harmful narratives and negative language. By being mindful of the messages conveyed through your media initiatives, you can contribute to creating a more understanding and compassionate society. Media has the power to unite people and foster empathy - let's leverage it positively. If you're passionate about building an inclusive brand and wish to learn more about responsible media practices, let's connect! Schedule a 1:1 session with me, and together, we can explore ways to break stereotypes, connect with diverse audiences, and make a positive impact through your media initiatives. #business #innovation #strategy #creativity #MediaBossPro

Exploring Gen Z: 7 Key Insights about the values of a generation. Working on communication on climate issues and social change, I recently revisited the 2021 "Human Algorithm" study by Archrival on Gen Z values. Despite being a few years old, its findings remain relevant today. Here are my key takeaways: 1. Peer Influence Over Algorithms: Gen Z values peer recommendations over sophisticated algorithms when it comes to taste and beliefs. 2. Political Engagement: This generation seeks brands that help them understand and harness their political power. They urge brands to shift focus from major elections to critical issues like diversity, inclusion, and climate change. 3. Local Focus: Gen Z wants brands to engage more in local politics, encouraging voter registration and participation in local elections to drive community impact before going national or global. 4. Accountability: Gen Z acts as political watchdogs, ready to hold brands accountable for their political stances and actions post-election. 5. Influencer Trust: Traditional influencers are losing ground. Gen Z prefers trustworthy, knowledgeable, and informed figures over those with large followings. 6. Corporate Responsibility: A significant social media presence now demands responsibility. Gen Z expects corporations, brands, influencers, and celebrities to contribute positively to society. 7. Human Connection: Brands need to be real, transparent and engaged. Trust must be earned through consistent, genuine actions. This study underscores the importance of authenticity, accountability, and local engagement in resonating with Gen Z. As we navigate a post-pandemic world, these insights can guide us in building stronger, more meaningful connections with this influential generation. A PDF with the most important passages marked as comments can be found here: https://lnkd.in/ek3UeS2n #GenZ #SocialChange #ClimateAction #BrandStrategy

Building a diverse audience on social media isn't just about numbers—it's about fostering inclusivity and expanding perspectives. Here are some tips I've found effective in creating a more diverse online community: 1. **Content Diversity:** Share a variety of content that resonates with different cultural backgrounds, beliefs, and interests. Embrace diversity in your posts, visuals, and stories. 🌍✨ 2. **Engage Authentically:** Actively engage with diverse communities by listening, learning, and participating in discussions. Show genuine interest and respect for diverse viewpoints. 🤝🗣️ 3. **Collaborate & Amplify:** Collaborate with diverse voices—partner with influencers, organizations, or creators from various backgrounds. Amplify their voices and contributions. 🌟📢 4. **Create Safe Spaces:** Foster a welcoming environment where everyone feels valued and respected. Moderating discussions and addressing inappropriate behavior is crucial. 🛡️🌈 5. **Continuous Learning:** Educate yourself on diversity, equity, and inclusion. Stay informed about current events and issues affecting diverse communities. 📚🌟 Let's embrace the richness of diversity on social media. I'm eager to hear your thoughts and experiences on fostering inclusivity online. Feel free to share your strategies in the comments! #DiversityandInclusion #SocialMediaCommunity #InclusiveSpaces"