Vertex Hospitality Group’s Post

You know what can make or break your strategy session, especially for positioning and innovation? Inspiration. Sure, there's setup with consumer, category, cultural and company insights. Setting to break away from the day-to-day distractions to think bigger. Talent with a cross functional team, since people support what they create. But inspo is the stim that puts everyone in a more creative frame of mind so they can envision the brand possibilities. You can go big: For Sbarro’s positioning, we went back to where it all began in Brooklyn to uncover the true brand story for the first time. For Popeyes, we tasted every world-famous New Orleans restaurant and the hole-in-the-wall faves of the Big Easy too. For Cinnabon, we visited malls and brand fans’ homes to taste the magic of freshly-baked rolls and see why life needs frosting. Or you can focus: For Great American Cookies’ brand vision, we decorated our own cookie cakes to see how we could amplify their signature product. For Stanley, we looked back at how the original bottle was used by WW II pilots, and looked forward at yet-to-be-released Quencher colors and hydration innovations. For Old Chicago, we shared moments from Ferris Bueller’s Day Off, one of the greatest movies ever made about the Windy City. For Pancho & Lefty’s, we listened to live, Spanglish outlaw country songs at a house (office?) concert with William Beckmann. Then he went onto play the Grand Ol’ Opry and Red Rocks. You know, the usgh. So, for your next sesh, think about how to make it more immersive. Where can you go to discover brand truths as a team? Who can you invite or feature as a special guest? What can you show, taste, make or do to engage? #StayStarryEyed #BrandStrategy

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $100,000 - $118,750, bonus and long-term incentive eligible COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: The Trade Marketing Manager (TMM) has the coolest job in town. They are known across wholesalers, retailers and partners as the person who brings our brand portfolio to life across events, venues and retail. They are organized, communicative, creative and want to operate on a slightly non-traditional work week because they will have later nights and weekends than most. JOB RESPONSIBILITIES: Developing plans and tailored playbooks for all channels against their local properties and events Mobilizing brand planning Sampling execution Event and venue activations across territory Ticket management Resort / Destination planning and execution (where applicable) Works with Experiential Team to inform professional or Tier 1 sponsorships Owns local event sponsorship negotiations and territory specific budget that includes rights fees and activation funds Ensures mobile asset requests are complete and aligned with brands / events Supports Venue CAPEX execution in their market with direction from CSO and visibility for On-Premise team Works closely with their top wholesalers where they have properties and activation budgets to ensure clarity of executi

Igniting Synergy: An Inspiring Session with HADCO's Marketing Team at Starbucks At the break of dawn, within the vibrant walls of Starbucks, our brainstorming session with HADCO's marketing team was a spectacle of strategic synergy. Each member, a cog in the formidable machinery of innovation, added their unique strength to the dynamics of our collective brainstorm. Surrounded by the hum of morning conversations and the rich scent of coffee, we delved into the depths of market trends and consumer insights. HADCO's team, known for being a well-oiled unit, demonstrated how each individual's expertise contributes to the gear of innovation, turning the wheels towards groundbreaking initiatives. Our collaboration was a reminder that when minds like these come together, the potential for growth and innovation isn't just additive; it's exponential. With every sip and every shared thought, we're not just planning the future; we're starting its engine. Watch this space as we, alongside HADCO, steer towards uncharted territories of market excellence and creative brilliance. #MarketingInnovation #TeamSynergy #StrategicPlanning #CreativeCollaboration #HADCOMarketing #StarbucksMeetings #XTRAFOODSMARKETINGTEAM

For brands, the highest honor, and greatest reward, is irrational love. The benefits are many. People are more likely to forgive you, pay more for your products, stay loyal when new competitors emerge and they'll instantly want your product...no. matter. what. As we dream up the next INNOCEAN USA, building and measuring irrational love for brands is critical to our mission. And the person at the heart of this is Cindy Scott, author of the Ad Age article below.

✨️ FAITH, LOVE & MIRACLES ✨️ Today across the entire Food Lover's Holdings Group we launched our FRESHly branded Values 🎊 In the bustling world of workplaces, Values are the unsung heroes, weaving a tapestry that binds teams together. Think of them as the North Star guiding a ship through the stormy seas of deadlines and projects. These Values aren't just words, they are the compass that guides colleagues to a shared purpose and a united way of being 🧭 Picture this: a team with diverse backgrounds, skills, and personalities, all converging upon a common set of Values. It's like assembling Avengers with unique powers but a shared mission. Values become the magnetic force that aligns everyone, creating a sense of belonging and purpose beyond the daily grind 🫂 Values aren't just the posters on the wall; they're the glue that binds a team, the GPS guiding them to a common destination, and the safety net that allows each member to spread their wings. So, the next time you pass by that "Integrity" or "Innovation" poster, give it a nod, it's working harder than you think 🕺🏼

What an insight

Check out this really insightful piece by my friend and BCG colleague Neal Zuckerman on rebooting your messages by thinking like a media company! It’s a terrific perspective on helping companies and NGOs manage through the complex world we live in today.

Ever notice how some brands stay classic but also stay cool? One intriguing aspect in brand management is the delicate dance between tradition and innovation. It’s like finding the perfect mix of old-school charm and new-age vibes. Having spent over 7 years in the quick-service restaurant game, I’ve seen the magic happen when tradition and innovation find their groove. Finding the sweet spot between tradition and innovation isn’t just a tactic; it’s about creating moments that bring smiles to customers’ faces. What do you think about brands keeping their traditions alive while staying fresh? Let’s chat in the comment section below 👇🏾 #BrandAwareness #MarketingMindset #BrandManagement #Knowledge #20daylinkedinchallengewithhaoma

🚨 New Episode The Retail Reality Show: How Waterdrop Managed to Turn Water Into A Lifestyle Product” Founded only in 2015, waterdrop® has built an amazing brand turning hydration into a lifestyle product with >2 million customers. Martin Bressem and me sat down with (Kevin Breese , Global Retail Operations Lead) to talk about how they are building their amazing brand. My key takeaways: 🍃 Sustainability Building a Brand in 2024 is about being #green. Reducing plastic and promoting #wellness is imperative. 🏪 The Role of the Physical Store waterdrop has a very interesting retail philosophy. Their stores are not just shops to buy their products. They are hydration havens, community centers and personal wellness hubs rolled into one. Kevin, who has a wealth of experience working with brands like Nestlé Nespresso SA, shares with us his experience on how modern retail needs to look like. 🌐 Community = Brand & Partnerships Building a community is always one of the hardest things to do in brand building. Especially in the soft drinks industry, successful players have managed to build advocates around their brand (Red Bull = Sports). Waterdrop is doing a great job as well in the #community and partnership space. Listen now to the new episode (in the comments)! #beverages #retailrealityshow #hydration #consumergoods #fmcg

In today's highly commoditised world, the only way to truly differentiate your brand is through a well-defined and deeply understood culture. Brands must invest in cultivating and supporting this culture internally to create exceptional brand experiences for both employees and customers alike. Helping brands to distil their unique essence and then translate that into a meaningful promise is what we do. #wavelength #culture #livedexperince #greatbrands #promisekept #distil #brandessence