VertifyData’s Post

Name: VertifyData on LinkedIn: #customer #marketingautomation #datamanagement #dataintegration…
Uploaded: 2024-06-21T15:00:00.499Z
Channel: VertifyData
Description: Another Customer Conversation!!! Clean and reliable data is a cornerstone for go to market success. Learn from industry titans as they win due to their people, their tech strategy, and their data strategy. #customer #marketingautomation #datamanagement #dataintegration #datahygiene

VertifyData

1,306 followers

2mo

Another Customer Conversation!!! Clean and reliable data is a cornerstone for go to market success. Learn from industry titans as they win due to their people, their tech strategy, and their data strategy. #customer #marketingautomation #datamanagement #dataintegration #datahygiene

Transcript

What's up Vertify Community? Today we're going to talk about one of our oldest customers, Advanced MD. I love talking about Advanced MD. I love it when I'm at industry events and Aaron, one of our power users over there, comes up and talks to us. Always enjoy talking to him about what he's got going on. He's a wizard. He's an absolute wizard. So Brandon, I'll stop talking. Tell us what Advanced MD is doing and and what you're excited about as they continue to kind of lean in with us. Yeah, exciting times, especially for them. Their healthcare technology company that specializes in cloud based medical office software for ambulatory medical practices. They are also the oldest NetSuite customer and have one of the I think maybe perhaps the most customized NetSuite system. A lot of the work foundation with the was focused on how to leverage verify for data throughput and data kind of consistency and. Produced some of the duplicates and data hygiene issues they were having in their, in their business model. They're, they have like 80 plus percent close rate for their reps when reaching out to a new, a new league. And so they really have a business model of 1 speed to lead is critically important. There's a high potential close rate between the nature of the business 2 when it comes to obviously data syncing through, you know. The lead, one lead doesn't get through this actual dollars burned two leads. You see the trend there and that can be a compound effect, especially for an organization like them that that Aaron would brag on this. So I feel OK to say this that they they're OK with throwing kind of marketing dollars at the wall to to drive for lead generation basically because they have such a high, high close rate was critically it was been critically, critically important for them is that we've been able to bring them from kind of a 90% lead throughput. To a 9098.5% lead throughput rate over the course of the last 13 months and what for them that's one increase the efficiency or kind of the efficiency of their spend when it comes to the average cost per lead you know a thousand 1500 bucks so it's been a major win for Erin the last thing I'll highlight is they now have a lot more visibility around their CRM and ERP as well-being that's. With some of the things we've been able to help eliminate some of the overcooked scripts they have in that suite and help them stand up and leverage more automation via verified to help drive some of that logic, if you will. And so we're seeing kind of obviously it's going to be a continuation of current, but we're seeing a lot more capabilities they've been able to unlock the next week. That's great. That's great. Sorry everybody, this one's a little bit longer, but they've been a customer for a long time. I've done a lot with us. So it is what it is, but we'll probably. Come back and do another session about Advanced MD in the near future to kind of tell you where they're going and and some of the exciting things that they have going on there. So anyways, that's it. There you have it. We love working with folks like Aaron, Advanced MD team. They teach us as much as we teach them. I like to think. So a lot of fun. Thank you everybody for tuning in. Thanks Brandon. Thank you.

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