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Attribution📊 & ROI 📈 all begins and ends with Data Quality and Availability. In order to understand and show others what is working and what’s not are within a marketer’s essential responsibilities. Your marketing automation platform, CRM, or BI tool likely have the ability to run those reports. But the type and quality of that report is completely dependent on the availability of the data to measure against. Capture the touches, tie it to revenue won or lost, and use that data to understand and buyer journies and curate one to reflect that as best as possible.

Do you know which marketing measurement tools to use for insights on your marketing performance? 🚀 Understanding the diverse options is key to unlocking valuable insights. From Google Analytics and Search Console to CRM platforms like Pipedrive and Salesforce, each tool sheds light on different aspects of your marketing strategy. Watch this video on marketing measurements for a breakdown of each tool's insights. #marketingtools #googleanalytics #CRM #emailmarketing #socialmediaanalytics

The forms tool just got better in HubSpot! You can now see form analytics right inside the forms tool! 🗝️ Forms and form analytics all in one place 👩💻 HubSpot Tier: All Subscriptions #HubSpotTips #HubSpot #CRM #forms #analytics #marketing

Unlock the powerful capabilities of HubSpot CRM. 🔑 Streamline data management, enhance efficiency, and optimize sales processes with centralized insights. From robust analytics to seamless automation, it's the ultimate tool for driving growth. Explore the professional edge of HubSpot CRM with us today. #BangDigital #digitalmarketer #digitalagency #digitalstrategy #digitalmarketingperth #onlinemarketing #advertising

The forms tool just got better in HubSpot! You can now see form analytics right inside the forms tool! 🗝️ Forms and form analytics all in one place 👩💻 HubSpot Tier: All Subscriptions #HubSpotTips #HubSpot #CRM #forms #analytics #marketing HubSpot Tips and Tricks

Transform Your Marketing Strategy with SMS-iT CRM and Analytics! 📈📲 #MarketingCRM #SMSAnalytics

No attribution model is perfect, they are all good. Good marketers focus on data triangulation to get answers, and don't put all their eggs in one attribution basket. There are different models I regularly use to track the success of programs: 👉 Web analytics (first touch, last touch) 👉 Ask, "how'd you hear about us" in a form or with your sales team 👉 Account based web-attribution 👉 Trend analysis within web analytics The truth is always somewhere in between. When I buy something, I can't tell you exactly why. Data triangulation focuses on multiple data sources to help you make a decision. Here's why: ✅ Analytics usually only tells the story of one user, but you typically sell to a buying committee ✅ "How'd you hear about us" usually only gives you one source, when typically there are multiple touch points that lead to that decision ✅ Direct and Branded visits don't give much indication of how they heard about you ✅ Web analytics can tell you about what content that person looked at, and how many times they visited ✅ Sales people asking can get you really good data because they can follow up with questions, however its tough to get sales to ask regularly, and even tougher to get them to input the data in the CRM THEY ALL HAVE PROS AND CONS. But they are all good :). Pay attention to each data source, analytics, CRM inputs, marketing automation, etc. And understand what the strengths and weaknesses are.

Transform Your Marketing Strategy with SMS-iT CRM and Analytics! 📈📲 #MarketingCRM #SMSAnalytics

No attribution model is perfect, they are all good. Good marketers focus on data triangulation to get answers, and don't put all their eggs in one attribution basket. There are different models I regularly use to track the success of programs: 👉 Web analytics (first touch, last touch) 👉 Ask, "how'd you hear about us" in a form or with your sales team 👉 Account based web-attribution 👉 Trend analysis within web analytics The truth is always somewhere in between. When I buy something, I can't tell you exactly why. Data triangulation focuses on multiple data sources to help you make a decision. Here's why: ✅ Analytics usually only tells the story of one user, but you typically sell to a buying committee ✅ "How'd you hear about us" usually only gives you one source, when typically there are multiple touch points that lead to that decision ✅ Direct and Branded visits don't give much indication of how they heard about you ✅ Web analytics can tell you about what content that person looked at, and how many times they visited ✅ Sales people asking can get you really good data because they can follow up with questions, however its tough to get sales to ask regularly, and even tougher to get them to input the data in the CRM THEY ALL HAVE PROS AND CONS. But they are all good :). Pay attention to each data source, analytics, CRM inputs, marketing automation, etc. And understand what the strengths and weaknesses are.

Using marketing analytics effectively can significantly enhance your marketing strategy. Here's a step-by-step guide on how to leverage marketing analytics to create a more effective marketing strategy: Step 1 - Set Clear Goals: Define specific and measurable objectives for your marketing efforts. These goals could include increasing brand awareness, generating leads, improving customer retention, or driving sales. Step 2 - Collect Relevant Data: Gather data from various sources including your website analytics, social media platforms, email marketing campaigns, customer relationship management (CRM) systems, and sales data. Ensure that you collect both quantitative (e.g., website traffic, conversion rates) and qualitative (e.g., customer feedback, sentiment analysis) data. Step 3 - Utilize Marketing Analytics Tools: Invest in marketing analytics tools that can help you analyze and interpret the data you've collected. Tools like Google Analytics, HubSpot, and Adobe Analytics can provide valuable insights into customer behavior, campaign performance, and market trends. Step 4 - ...... Check out our website for and subscribe for free marketing tips! #imaginemarketingagency #marketingagency #marketinganalytics