Vetrina’s Post

How did we help our retail customers in the cannabis industry to increase sales by 7% with simple changes in their discount strategy? ⬇ You can't control what you can't measure. Metrics beyond sales are crucial—like basket size and foot traffic. By identifying a trend of decreasing basket sizes and offering affordable products (mini pre-rolls, edibles) as basket builder promotions, the client successfully increased basket size and, consequently, sales. Monitoring your sales, basket size, and foot traffic provides a competitive advantage you definitely want to leverage! ----- Want to learn more? Send me a DM or contact Tella #BusinessIntelligence #CannabisIndustry #InventoryManagement #CannabisBusiness #DataAnalytics

How did we help our retail customers in the cannabis industry to increase sales by 7% with simple changes in their discount strategy? ⬇ You can't control what you can't measure. Metrics beyond sales are crucial—like basket size and foot traffic. By identifying a trend of decreasing basket sizes and offering affordable products (mini pre-rolls, edibles) as basket builder promotions, the client successfully increased basket size and, consequently, sales. Monitoring your sales, basket size, and foot traffic provides a competitive advantage you definitely want to leverage! ----- Want to learn more? Send me a DM or contact Tella. #BusinessIntelligence #CannabisIndustry #InventoryManagement #CannabisBusiness #DataAnalytics

You are thinking about cannabis retail all wrong. Instead of spending so much time, energy and money trying to track your competitors' every move, spend time connecting with your customers the right way. You don’t need... - Expensive marketing. - Endless data tools. - Or a massive inventory. You need effective ways to operate. Identify what to do and when to do it to grow the revenue. We can help... Attract more customers Retain and increase the frequency of purchasing Build basket sizes #CannabisRetail #Vetrina

The paradox of choice is the culprit for confusion in cannabis retail. Picture this: you step into a cannabis store, eager to explore new products. Yet, as you browse an overwhelming display of choices, the excitement turns into confusion. More options don't always mean better. Too many choices lead to decision paralysis. But decision paralysis doesn’t just impact customers; it hits the inventory buyers too. There are over 3000+ SKUs in the Ontario market alone, which can be challenging to decode what to buy and what not to buy. Opt for impact over excess: - Data-driven decisions - Focus on product velocity - Utilize customer insights and trends Ensure your inventory speaks volumes without overwhelming your customers. Quality choices, not quantity, pave the way to satisfied customers and increased sales. #Vetrina #CannabisRetail #InventoryManagement

Missed sales opportunities are hiding in plain sight. Cannabis retailers often overlook the power of strategic product placement – and it's costing them. Here's how to turn that around… Customers need 7-10 touchpoints to consider buying something they didn’t intend to purchase. That's why it's important to strategically place products along the customer journey. It needs to be intentional. My strategy to maximize sales by optimizing touchpoints: - High Revenue: SKUs upfront that build interest - High Velocity: Impulse buys at the cash desk - High Margin: Giving profitable products multiple touchpoints in store What are your tips for optimizing product placement? Follow me and the team at Vetrina for more tips and tricks for Cannabis Retail. #Vetrina #CannabisRetail #CustomerJourney #ProductPlacement

The trend of nicotine pouches has come,ZYN and other international brands have have captured most of the market ,but sales suggest that market share will continue to grow. According to the current market sales , ZYN as the largest market share of nicotine pouches, but also faced a lot of problems. This gives other brands an opportunity to strike while the iron is hot, this small but growing category of oral pouches to make up for declining cigarette sales and difficulties competing in the vape market. Oral nicotine pouches were a $6 billion market in the US last year and are expected to reach $18 billion by 2027, according to market research firm Euromonitor International. #nicotinepouch #vape

August in South Spain usually means taking a break because of the intense heat, and that's exactly what the team and I planned! But when our B2C shop started booming, I couldn’t stay away! Despite being on vacation, I had to jump into the lab because we sold in one week what usually takes two months. The demand was just too high to ignore! On top of that, our B2B side, including our supplements and cosmetics labs, is almost fully booked for September. I’m incredibly grateful to every client who trusts us with their products. 🙏 We can still squeeze in one more client for September, and then it’s onto planning for October. The quality we’re delivering—whether it’s the smell, taste, or color—has been outstanding. Proud to keep things moving, even during what was supposed to be vacation time! 😅 laura@cannamor.dk laura@vitafilling.com info@cannamor-wholesale.com #CBD #BusinessGrowth #QualityMatters #B2B #B2C #Supplements #Cosmetics #CustomerSuccess #EntrepreneurLife #SummerInSpain

Cannabis retailers: messy discount names = lost $$$ We recently worked with a client to optimize their approach to discounts. In retail, clarity is king. This includes how you see the dollars allocated to different initiatives. The first step? standardizing the discount naming conventions. How we did it: 1. Streamlined Operations: - Unified discount names across all platforms - Implemented a clear hierarchy for promotional types 2. Enhanced Customer Experience: - Simplified communication of offers - Reduced confusion at point of sale 3. Improved Data Analysis: - Easier tracking of discount performance - Quicker identification of profitable promotions The results? ➜ 5% increase in profitability in 45 days ➜ Less resources spent amplifying promotions ➜ Clear path of what can be done next to continue to optimize Key Takeaway: cannabis retail is not just about the percentage of your discount—it's about the dollars. Clear naming conventions impact how you identify what is contributing or eroding the bottom line. DM me or subscribe to our newsletter for more insights on boosting your cannabis retail profitability. #CannabisRetail #DiscountStrategy #RetailProfitability

Have you calculated the real dollars behind getting a new cannabis customer? Customer Acquisition Cost (CAC) is the KPI linked to this. It quantifies the amount of money a retailer spends to acquire a new customer. This can be used as a tool to rate the effectiveness of marketing and sales efforts in gaining new customers. But we often see cannabis retailers make a mess of this calculation. Total Sales & Marketing Costs / Number of New Customers= CAC The problem is that they haven’t monetized the real sales and marketing costs. Missing things like labour, petty cash expenditures, unassigned discounts, and other soft costs vs. hard investments. Vetrina delves deeper in the Cannabis retail newsletter. We include actionable tips to drive CAC down.

Have no fear, our 4/20 Grow Books are here! Click below for all the insight you need to make this your best 4/20 yet. Dive deep into the 4/20 sales trends that aren’t typically talked about, and access a custom strategy tailored for cannabis brands and retailers. #420 #cannabis #cannabismarketing #retailmedia #retailmarketing #dispensary #adtech #innovation #ecommerce #digitalmarketing