VIBRANT Marketing’s Post

It’s no secret that the role that PR plays in building brands is often unclear given its difficulty to measure. However, the years of research we’ve put into our Living Brand Index demonstrates that our industry is in fact a leading determinant of success for many. In his new article for PRmoment, our CEO Richard Moss shares the lessons we’ve learnt from brand leaders, and how our research is helping brands measure whether they are benefiting from the “Living Brand Effect”. Read more below 👇 https://lnkd.in/e2EqR98z

A few thoughts on how you build viral brand ideas. #pr #socialmedia #goodrelations #Livingbrandindex

Marketing, especially in CPG and Pharma, was always a Strategic leadership role with 4 Ps. It is increasingly becoming a Digital promotions role. Was somethimg broken or does leadership not know what to do with marketing anymore? I would say a return to full brand management is in order, a return to positioning and strategy, and an assessment of roi on various digital media spend. #marketing #brand #leadership

Exceptional marketing leadership can define the future of a brand, an industry, and even consumer behavior itself. As we look ahead, Pavilion is on a mission to recognize 50 Chief Marketing Officers who are not just navigating change but driving it. Nominate a standout CMO who turns challenges into opportunities and sets high standards for marketing excellence: https://lnkd.in/evPhmK4g

Curious about the potential of major events in CPG? 🔍 Join us as we delve into the untold stories behind major events and their game-changing impact on CPG growth and brand loyalty. 🚀 From navigating unpredictable event timelines to deciphering the hidden patterns in sales data, our latest blog post explores how senior CPG leaders can seize these opportunities for strategic advantage. Dive into the article now: https://bit.ly/48wLHJq #CPG #Leadership #MajorEvents #Strategy #Visualfabriq #UnlockPotential

Kristof Neirynck's leap-frogging from CMO into the CEO seat is a powerful suggestion of how #digitalmarketing, when it's aligned to revenue, can be a strong contender for business leadership. Worthy of a read! Read the full Raconteur article here: https://lnkd.in/eiPsXD7e

Ask Me Anythings (AMAs) can reveal a lot about your culture. AMAs are typically a session that you would run with your company leadership (or anyone) where employees can ask *any* question that is on their mind. Lauren Gomes shared some fantastic gems about what they can reveal about your culture: 💬 The volume of questions can tell you a lot about how much is not being answered in the day-to-day. 😤 The tone of the questions can reveal pent up frustration or contempt. They can also help people learn how to ask questions constructively. 👤 People asking questions with their name (non-anonymously) can be a sign of psychological safety. Lauren will be sharing more about People Teams as Marketing Teams at our in-person event on 12 Feb https://lnkd.in/eG9DHdxS

TY for sharing my extended piece on Healing-Centered Brand Leadership, Thinkers360.... As I interact with my clients, I feel hopeful for our future. And yet, simultaneously each news cycle makes me feel as if we are at a critical juncture in society—one that calls for leadership that heals and emphasizes dialogue and constructive conversation over zero-sum, win-loss games. Healing-centered leadership promotes greater #humanness and #interconnectivity - fostering environments that prioritize #inclusivity, #transparency, respect and harmony. By paving the way for a future where #integrity and #empathy are at the core of our relationships with organizations, with brands and with one another, healing-centered leaders move beyond win-loss games—ensuring both long-term business success and holistic #wellbeing. #leadership

If you’re a brand owner operating on a calendar fiscal year, you’ve just passed the midpoint of your year. As part of your annual marketing or procurement plan set in Q3 or Q4 of last year, you likely set objectives for your sponsorship activities. Whether these goals were self-initiated or assigned by leadership, they play a crucial role in your overall marketing strategy.

Moving from being the CFO to being the CEO is a pretty well trodden path. It is clear that understanding the financial inner workings of a business would set you up well for the top job. But when you work in a consumer sector, understanding what customers want and how to sell to them is just as crucial. That's why Kristof Neirynck, the new CEO of Avon, believes that more businesses should be open to letting marketing chiefs take the reins. Sam Forsdick spoke to him about his own journey from CMO to CEO and you can read it here: https://lnkd.in/eCPR5dFi #leadership #cmo #ceo