VIBRANT Marketing’s Post

𝐋𝐞𝐯𝐞𝐥𝐢𝐧𝐠 𝐔𝐩 𝐑𝐞𝐭𝐚𝐢𝐥 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞: 𝐄𝐬𝐩𝐨𝐫𝐭𝐬 𝐀𝐫𝐞𝐧𝐚𝐬 𝐀𝐫𝐞 𝐓𝐚𝐤𝐢𝐧𝐠 𝐎𝐯𝐞𝐫 Remember when we thought the future of retail real estate was all about more coffee shops and gyms? Well, here’s a twist: esports arenas are now stepping in as anchor tenants, and they’re bringing serious energy (and crowds) with them. At Madison Properties, we’ve added a few esports tenants recently, and honestly? It’s been a total game-changer. These aren’t your typical retail spaces—they’re community-driven, competitive, and high-energy hubs that have people coming back regularly, and we’re seeing a major uptick in foot traffic. Plus, they’re perfect for attracting tech brands, pop-up shops, and food vendors looking to capture a younger, hyper-engaged audience. Why should we all be paying attention to this? • Esports is huge: This is a $1 billion+ industry—and growing fast. • It’s interactive: These aren’t spaces where people just buy stuff—they come to experience. • Retailtainment is real: The more experiential your property, the better chance it has to thrive. So, next time you pass by that vacant retail space and wonder what could possibly work there, think gaming arenas, think competition, think community. And if you’re still skeptical, just ask us how it’s going at our properties—we’re having fun seeing it unfold. 🕹️💡 #Esports #RetailRealEstate #FootTraffic #Innovation #MadisonProperties #RetailEvolution #Retailtainment

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Warner Bros. Entertainment's Beetlejuice Beetlejuice has made a significant impact on Roblox, achieving 23 million visits in just over a month. This performance positions it as a standout success within the platform, especially when compared to other major film franchises. For context, Universal Pictures’ Despicable Me 4 garnered 17 million visits, while DreamWorks Animation’s Kung Fu Panda reached 16.9 million, and Shrek attracted 9.8 million during similar timeframes. In its first three weeks, Beetlejuice: Escape the Afterlife not only topped the charts for branded virtual activations but also outperformed established titles like SEGA’s Sonic Speed Simulator and Mattel’s Barbie Dreamhouse Tycoon. The game has maintained an impressive average of 621,000 daily visits and 896 active players, indicating that engagement goes beyond mere visitor counts. The commercial strategy has also proven effective. The integration of a virtual Fandango box office allowed users to purchase movie tickets and receive exclusive in-game items, driving over 150,000 visits to this section of the game. While exact ticket sales figures remain undisclosed, the correlation between in-game engagement and potential box office success is clear. However, the question remains: can this momentum be sustained? Since September 7th, the number of visits has plateaued. As we transition into the autumn season and the film moves from theaters to home viewing, the potential for a Halloween-themed update could reignite interest. This strategy has been effective for other brands, as seasonal updates often boost engagement during critical periods. Key Insights for Future Engagement - Engagement Metrics: The average daily visits and active player counts suggest that Beetlejuice is not just a flash in the pan. Continued engagement is crucial for long-term success. - Seasonal Updates: The potential for a Halloween-themed update aligns well with the film's themes and could capitalize on seasonal interest, potentially driving renewed engagement. - Comparative Success: The performance of Beetlejuice against other major brands on Roblox highlights the effectiveness of immersive experiences in capturing audience attention and driving engagement. - Broader Trends: With over 200 million monthly active users on Roblox and an average engagement time of 156 minutes per day, the platform continues to be a fertile ground for brand activations. Brands that create engaging, interactive experiences can foster deeper connections with younger audiences, as evidenced by the success of Beetlejuice and other recent activations. At Rocket Fuel Technologies, we specialize in crafting immersive brand experiences on Roblox & Fortnite, the leading platforms for virtual engagement. Our expertise can bring your vision to life and create unforgettable interactions for your audience. Stay tuned as we explore new frontiers in the gaming space. Credits: GEEIQ

Le meilleur!

Business Development (BD) in game development refers to the strategic initiatives undertaken to grow and sustain a gaming company. Here's why it's crucial: Partnerships and Collaborations: BD seeks out partnerships with other companies, be it for distribution, licensing, or co-development, to expand the reach of the gaming products. Market Expansion: BD identifies new markets and opportunities for growth, whether it's entering emerging markets or exploring new gaming platforms. Monetization Strategies: BD is responsible for devising monetization models such as in-app purchases, subscriptions, or advertising to maximize revenue while ensuring a positive user experience. Licensing and IP Management: BD handles licensing agreements and manages intellectual property (IP) to leverage existing franchises or create new revenue streams through merchandising, media adaptations, etc. User Acquisition and Retention: BD collaborates with marketing teams to acquire new users through various channels like social media, influencers, or advertising, while also implementing strategies to retain existing players. Strategic Planning: BD works closely with the development team to align product roadmaps with market demands, ensuring that game development efforts are in sync with business objectives. In summary, Business Development in game development is essential for driving growth, expanding market presence, and maximizing revenue opportunities in an increasingly competitive industry. #hypercasual #hybridcasual #gamestudio #gamedesign #gameart #GameBiz #Layoffs #CompanySuccess #Gamification #GameDevelopment #Innovation #SuccessStory #Gaming #TopUX #EdTech #FinTech #Unity #mobilegames #letsconnect

Une étude intéressante de mes collègues de Deloitte Sports M&A sur les principales tendances M&A dans le sport: - Un marché résilient en 2023 avec des perspectives positives pour 2024 - Une part croissante de deals minoritaires - Des opportunités d'investissements disruptifs avec des visions plus long terme, notamment dans des univers moins bataillés (cyclisme, voile, padel) - Des valorisations en augmentation constante, mais plus polarisées en fonction de la qualité des actifs - Une attractivité émergente du sport féminin pour les investisseurs Les actifs de l'écosystème Sport integrent des interdépendances communautaires, affectives et économiques parfois plus complexes que sur d'autres secteurs. Il est donc primordial d'appréhender les dynamiques liées à toutes les parties prenantes qui pourraient avoir un impact sur la thèse d'investissement et sont critiques pour matérialiser la création de valeur attendue. Thanks Richard Bell, Sam Boor, Timothy Bridge, Marco D'Elia, CPA, CA, CBV Theo Ajadi, Jennifer Haskel and Lizzie Tantam for your powerful insights #deloitte #sports #mergersandacquisitions #deloitteinsports #sportsbusiness

Brands are evolving, venturing into original entertainment through in-house production teams. Starbucks, Nike, AB InBev, Saint Laurent, Intuit Mailchimp, and LVMH have all launched their own studios to deepen connections with their audience. This trend offers both opportunities and challenges for us, creative professionals and freelancers: Opportunities: - Collaborate on major projects with top brands. - More creative roles in digital media and storytelling. Challenges: - Showcase your best work tailored to brand styles. - Network strategically at industry events. - Utilize social media to share work and insights. - Stay updated on digital media and storytelling trends. - Specialize in unique areas to stand out. Let's seize these opportunities and elevate our creative game! #StarbucksStudios #CreativeFreelancers #BrandStorytelling #Opportunities #creativesatwork #freelancers https://lnkd.in/gGcHu4rM

opportunité

Brands are evolving, venturing into original entertainment through in-house production teams. Starbucks, Nike, AB InBev, Saint Laurent, Intuit Mailchimp, and LVMH have all launched their own studios to deepen connections with their audience. This trend offers both opportunities and challenges for us, creative professionals and freelancers: Opportunities: - Collaborate on major projects with top brands. - More creative roles in digital media and storytelling. Challenges: - Showcase your best work tailored to brand styles. - Network strategically at industry events. - Utilize social media to share work and insights. - Stay updated on digital media and storytelling trends. - Specialize in unique areas to stand out. Let's seize these opportunities and elevate our creative game! #StarbucksStudios #CreativeFreelancers #BrandStorytelling #Opportunities #creativesatwork #freelancers https://lnkd.in/ezbeB5qe