Vicente Zamboni Paesi’s Post

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Senior Insight Analyst at NielsenIQ

On Premise is a critical channel for BevAl players to invest. Apart from the sales importance, restaurants, bars and pubs give brands the chance to better connect with consumers and increase their willingness to buy the brand in the Off-Trade in a second momemnt. Find out more in the CGA by NIQ study below.

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Purveyor of good times, a destination to relax and enjoy with friends and loved ones. The On Premise holds a special place in the hearts of consumers. So much so, that despite financial pressures across the globe, consumers are continuing to visit the On Premise (83%) and over a quarter of consumers are expected to increase their visits over the next 3 months. Whilst many consumers are looking to moderate their alcohol intake and overall global sales of Beer and Spirits are declining in the channel, the On Premise remains a unique and valuable platform for building brand equity, engagement, and loyalty. It is a place where brands can showcase their perfect serve, create exciting activations, and connect with consumers in memorable moments. For more essential On Premise insights - Read here: https://lnkd.in/e-zmiGjq #OnPremise #OPM #BevAl #AlcoholInsights #BeverageIndustry

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