Oshinowo studio has completed adidas flagship store in Lagos, Nigeria.
The winner of a closed design competition, our project responds to a brief to inject Nigerian design and street culture into this, adidas’ largest location in Africa.
Our design draws inspiration from Lagos itself. A focal point for the region both in terms of its urban and financial gravity, Nigeria’s largest city’s young and expanding population feeds an exciting new culture founded on ideas of reuse and regeneration.
The two-floor, 380 square metre project is a retrofit of a 1970s building. A combination of clean lines set behind and between a highly textural façade, it reflects the depth and layered experience of Lagos’ people and buildings.
To read more about the project, please visit our website: www.oshinowostudio.com
Credits
Creative Director/Editor
Joel 'Kachi Benson
Producers
Joan Chidi Iwunor, Tosin Oshinowo
Camera
Funsho Ogundipe, Emmanuel Francis
Camera Assistants
Timothy Benson, Daniel Udeze
Assistant Editor
Johnbosco Chibuzor Onejeme
Colourist
Schalfy Ifeanyi
Production Assistant
Idowu Aremu
Lawan Nicholas Andimi
Beulah Silas Osahon
On-set Driver
Ajape Jamiu
Skater
Olutekunbi Pamela Damilola
KTP Associate at the University of Huddersfield and Actiform Limited || Associate Fellow of the Higher Education Academy (AFHEA)
1yBeautiful 👏🏽