Victory Park Capital Advisors’ Post

𝐀𝐩𝐨𝐥𝐥𝐨 𝐚𝐧𝐝 𝐁𝐥𝐚𝐜𝐤𝐑𝐨𝐜𝐤 𝐅𝐚𝐜𝐢𝐥𝐢𝐭𝐚𝐭𝐞 𝐌𝐚𝐣𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 𝐀𝐠𝐠𝐫𝐞𝐠𝐚𝐭𝐨𝐫 𝐌𝐞𝐫𝐠𝐞𝐫 𝐀𝐦𝐢𝐝 𝐞𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐒𝐡𝐢𝐟𝐭𝐬 🔹Apollo Global Management and BlackRock are working on financing a merger between Amazon aggregators Branded and Heyday to form a new company called Essor. The merger, valued at over $1 billion, comes as part of a broader trend of consolidation within the eCommerce sector following the pandemic-driven boom. Essor, led by Branded’s CEO Pierre Poignant and Heyday's founder Sebastian Rymarz, plans to leverage new debt to acquire and scale online brands, with a focus on expanding into physical retail stores to capture a larger market share. ⬇️ Tap the link to read more about this update! https://buff.ly/3AXR8Gj #amazon #sellercentral #amazonseller #amazonsellers #amazonfba #amazonbusiness #VendorCentral #amazonnews #dailyamazonnews

In case you missed the big news... Last month, we announced that Mercatus merged with Stor.ai to become part of the Relationshop family. This merger is a major step towards empowering regional and independent grocers to compete against mass merchants — globally. That means a connected commerce ecosystem that combines the best of our eCommerce platforms with innovative digital engagement strategies to deliver an unparalleled, personalized shopping journey for every customer. Together, we are stronger. This isn't just true for Mercatus, but for all the regional and independent grocers we now collectively serve. For more information on the merger, read the full press release: https://mct.media/3SobnSy Stor.ai, a Relationshop Company

Congratulations to our friends at unybrands on their recent Series B and recent acquisition. unybrands, an integrated platform built to scale e-commerce businesses on and off Amazon, today announced that it closed its largest acquisition to date in an all cash deal. This transaction adds six additional brands across the Home, Lifestyle, Juvenile and Outdoor categories. The acquisition is highly complementary to unybrands’ existing platform; it greatly increases unybrands’ European footprint while realizing significant synergies through cross-leveraging brand and marketplace capabilities. Concurrently, unybrands has closed its Series B funding round that provides significant flexibility for future acquisitions and organic growth initiatives. It will also serve to fully refinance the company’s prior credit facility. The strong investor interest and support reflects confidence in unybrands’ attractive performance track-record and growth potential, as well as it’s cashflow positive business model and its industry-leading platform #amazonfba #amazon #ecommerce #seriesb #mergersandacquisitions #investors #consumerpackagedgoods #cpg

Take a deeper dive into the game changing merger of Mercatus Technologies Inc and Stor.ai, a Relationshop Company Read all about it in Progressive Grocer https://mct.media/3PwpdBO

Who is the real E-commerce tycoon in 2024: Amazon or Walmart? Solutions for E-commerce success: - Embrace change and innovation - Invest in strategic acquisitions - Optimize and test regularly - Expand revenue streams - Learn from setbacks

What a great combination this proving to be. When you do an acquisition you make your best efforts to understand the team dynamics, the tech stack, the underworkings of an entity… and the velocity the team moves. But it’s only after the assimilation begins that you see the real deal! I’m proud to say that our executive teams have come together in the most productive and constructive way I could have imagined, bought into the vision and are on target. The tech teams are in full “knowledge-share” mode around the globe and are already contributing code and deploying improvements platform wide. Wow! Just could not ask for a better start out of the gate, or to get to work with a more professional and capable bunch. I can’t believe the progress in one month. As I say often to the team, “Buckle up and hang on!”

The merger between at Mercatus and Stor.ai, a Relationshop Company comes at a time when regional and independent grocers face stiff headwinds from larger national chains and mass retailers. The merger will combine Mercatus’ enterprise e-commerce platform with Relationshop’s expertise in unifying first-party data and powering personalized digital engagement. A winning combination 🏆 Read more in The Shelby Report https://mct.media/3Sc8t4p #grocerytech #trends #merger #announcement #onlinegrocery

The Fortunet team extends congratulations to Olsam. and Dwarfs on their merger, uniting two formidable teams, on a mission of becoming one of the world’s leading consumer product companies. Prior to this consolidation, both Olsam and Dwarfs have successfully acquired e-commerce brands which they plan to take to next level. This latest move is a shining example of the potential for positive development inherent in the Procter & Gamble (P&G) model for e-commerce-first brands. What began in 2018 as a journey of aggregating several brands has rapidly evolved in 2020 into a flurry of high-speed M&A activities. In the past year, we are witnessing the emergence of medium to large houses of e-commerce brands, each carving out its distinctive strategy in this dynamic marketplace. The e-commerce landscape is ripe for continued growth and innovation, particularly with the anticipated stabilization and decline of interest rates. This environment sets the stage for a new wave of M&A opportunities, promising an exciting future for industry players. We wish Ollie, Sam, Demian and all of Olsam’s and Dwarfs’ teams success as they embark on their new journey, marking their merger as another milestone of strategic innovation in the e-commerce sector. https://lnkd.in/euEYmsB5

Heyday's CEO, Sebastian Rymarz, has officially announced the merger with Branded to establish Essor, a significant development in the e-commerce sector. The newly formed entity is set to enhance brand presence and is projected to yield $400 million in annual revenue. Discussions with Apollo Global Management and BlackRock are underway to secure financing for future acquisitions. Despite the merger, Heyday is preparing for a considerable workforce reduction. This strategic consolidation mirrors the evolving landscape of Amazon aggregator firms in response to shifting e-commerce demands. #EcommerceTrends #IndustryConsolidation

Everything that happened to the retail industry in North America before the pandemic thanks to the rise of e-commerce is finally happening in South America. While a confluence of economic, financial and logistical circumstance kept Brazil insulated from the trend until now, Rachel Gamarski, Giovanna Bellotti Azevedo and Leda Alvim explain why the bankruptcies, mergers and strategic shifts that rippled through the sector elsewhere are now coming for some of the country’s biggest chains.