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I came across a post that was asking: which is a priority, consistency or creativity? 🤔 What do you think? Tell me in the comments. ⬇️🗒 My answer: 🖇 Consistency is for the starting stage and Creativity comes after consistency. 🖇 Consistency brings you traffic and Creativity keeps your traffic. 🖇 Consistency lets you discover creativity and Creativity is not consistent. 🖇 Consistency lets you discover your personal brand and Creativity improves your personal brand. If you’re new to marketing or social media, you need to prioritize Consistency first so you can have later the freedom to be Creative. 🤳 ———————— btw I’ve been quite busy between events and projects and meet-ups, everyday it’s an exciting thing. Hint: during eating icecream in the cafe I had a call with someone I can call a friend and we’ve been helping each other from the first day we met. Stay tuned😆

Did Waitrose just win best Christmas ad? 👀👏 Here's why it's a masterclass in modern marketing: 1️⃣ A product launch-turned-cultural moment → Not a hard sell on turkeys or wine. → A festive whodunnit everyone can relate to. → Pure entertainment that sells itself. 2️⃣ Social-first, serial-style content → Staff wearing "suspect" shirts in stores. → Evidence board at Kings Cross Station. → Character alibis dropping on socials. 3️⃣ They nailed the casting → Macfadyen, Sian Clifford, Rakhee Thakrar… → This isn’t your average “celebs in an ad” lineup. → It’s the perfect blend of humour, charm, and intrigue. 4️⃣ Format that breaks all rules → Not another tearjerker Christmas story. → Not another family round the table. → Instead: A two-part mystery about dessert. GENIUS Like all great marketing... It doesn't feel like marketing. It feels like entertainment. Now... We're all invested. All talking about it. AND All thinking about that Red Velvet Bauble Dessert dessert, amirite? 😅 Bigup Waitrose 💐 ♻️ Repost if you loved this too. _ 👋 I’m Jolyon Varley, co-founder of OK COOL, strategic and creative partners to the hottest brands on the planet. I drop insights on culture and entrepreneurship every day at 8:30am EST 🔔

Imagine this: you throw a party, inviting 50 guests. But to be on the safe side, you cook for 100—just in case. On the day of the party, people start showing up with more than you expected: their neighbors, cousins, and half of the town . Food’s gone in minutes. And suddenly, the complaints start: "Why throw a party if you can’t feed us?" "You’re so stingy!" "We came all this way for nothing?" No one sees the effort you put in. They only care about what they didn’t get. But the truth is simple. Even if you've cooked for 200, and it wouldn’t have mattered. Some people will always want more, and if you keep stretching yourself to please everyone, you’ll always come up short. The same thing happens in your brand and content strategy. If you’re trying to serve everyone with your content, you’ll end up pleasing no one. The people who don’t value your efforts will always demand more. That's why you need to attract the right people (the ones who truly value what you bring to the table.) Stop creating content that tries to speak to the masses. Focus on your tribe. Protect your energy, creativity, and brand value by speaking to those who get it (and those who get you) That’s how you build trust, stand out, and grow. Your brand’s power lies in knowing who you’re serving and why. That’s why I created the Brand Identification Checklist. If you’ve been spinning your wheels trying to attract the right clients and opportunities, this checklist will show you how to tweak your brand’s message, voice, and audience alignment. Comment ‘BRAND’ below, and I’ll send it to you instantly so you can stop feeding the wrong crowd and start building a brand that serves the people who matter.

🎯 The New Year is the perfect time to refresh your strategy! Begin by identifying your top goals for Q1—whether it’s increasing brand awareness, driving website traffic, or boosting engagement. Then, align your content to support these objectives. 💡 Pro Tip: Create a content calendar to plan and schedule posts in advance, ensuring consistency and relevance. Bonus points for incorporating January themes like New Year resolutions or fresh starts!

Thank you George Tannenbaum, a long-time friend, colleague, and mentor, for featuring me on your blog Ad Aged. In my feature, I highlight the evolution of experiential marketing from an unmeasurable creative indulgence to a vital, data-driven strategy that combines unforgettable experiences with measurable impact, bridging creativity and commerce in today’s fractured attention economy. You can read the full post here: https://lnkd.in/e5XPFv7y

Attention Marketers! Father's Day can be sensitive for some people, and not everyone will want to get messages about it, even from their favorite brands. Offer your customers the choice to opt out of all email and SMS content related to Father’s Day, while still getting updates about other exciting offers they might be interested in.  For those who are celebrating, here are 7+ campaign ideas from Attentive customers to get you started. 👇

🎄 Why Product Videos Are Essential This Christmas 🎥✨ The festive season is a prime time for brands to shine, and product videos are the perfect way to grab attention and boost sales. With consumers bombarded by countless options, an engaging video can make your product stand out by showing its benefits in action, evoking emotion, and creating a connection. Whether it’s a gift guide, a how-to demonstration, or a festive campaign, video content can help build excitement and trust. Don't just sell your product, tell its story. This Christmas, make your marketing memorable with video! 🎁 Find out more: https://lnkd.in/dM2J3r5F

The holiday season always brings out some of the most creative marketing campaigns, and a few of them really stand out to us. One of our favourites is John Lewis. Their Christmas ads are always emotional, beautifully crafted, and tell a story that people connect with. It shows how storytelling can build a brand and leave a lasting impression. Another great example is Coca-Cola. The “Holidays Are Coming” campaign is timeless. It’s simple, memorable, and immediately puts people in the festive spirit. These campaigns succeed because they tap into the emotions of the season, making people feel connected to the brand. It’s a great reminder that the best marketing is about more than just selling. #JosephCreative #ChristmasMarketing #FestiveCampaigns

It's 32 weeks to Christmas! Ok, Ok, we know that it's a LITTLE bit early to be talking about Christmas. What about Halloween in 24 weeks? Or how about Father's Day in a little over 4 weeks?  We aren't trying to wish away the year, we promise. But when you're making plans for your marketing, you need to be thinking about events LONG before everybody else.  Forward thinking hospitality businesses will already be planning their Christmas menus and getting ready to take bookings. Businesses book their office parties months in advance, so when should you start advertising to make sure they're looking at your offering?  The truth is that there's no such thing as too early when it comes to marketing strategy, it's called being well prepared. Just make sure your plans are flexible and resilient so that if something unexpected happens, you can adapt them. Our team are hard at work planning our strategy for the rest of the year!

Summer is here! ⛱️☀️ Dive into our blog for top summer marketing strategies that will set your brand apart this season: https://hubs.ly/Q02ySH9l0 #ecommercetips #summermarketing #seasonalmarketing