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Mo·men·tum /mōˈmen(t)əm/ noun 1. The quantity of motion of a moving body, measured as a product of its mass and velocity. 2. The impetus and driving force gained by the development of a process or course of EVENTS! #iaee #pcma #asae #eventprofs #tradeshows #conventions

Are your shows or annual convention feeling tired and the same? 🥱😴Still guessing on what topics and trends to showcase? Seeking fresh ideas and a new spark✨? We are excited to share the launch of "CrowdPulse" which enables us to track data, trends, and perspective on a global level. Chicagoland clients, lets meet for coffee and discuss this more. Drop ⬇️ a comment below sharing what your struggles are.

Curious about the industry's significant uptick in new business? 📈 Anuschka Clarke, Managing Partner at the7stars, shares her take on the advertising industry's new business surge with Campaign UK. Read more below and let us know what you think! 👇 #the7stars #CampaignMagazine #NewBusiness #MediaAgency

So I love the new campaign for Nationwide Building Society by New Commercial Arts. It plays on a fundamental truth of financial services (most people don't really know how banks operate). And it embraces the fact that, sometimes, you have to be clear about the problem, to be able to be seen as a solution. Which is why I'm waiting with baited breath to see if the ASA upholds the complaint and bans the ad. If it does (other than being a bit of a PR coup) I feel like it sends a strange message to brands - no matter how dissatisfied you are with the category you're trying to shape, no matter the deficiency of your competitors, or the ethical vacuum they operate in - play nice. Why play nice? Why not be able to call out what's wrong? What does that mean for the thousands of start-ups, challengers and regional heroes competing with goliaths? How do we establish brands that push murky categories forward? Without telling people? Brands have to be able to believe they do things better than anybody else. And I feel like they should be able, within the boundaries of truth, to express that. Also, Dominic West 👌 https://lnkd.in/eNBxxCi4

Jilly always wanted to do a Top Trumps type campaign but no client ever bought the idea (rotten lot, aren't they?). So, we had a bash at making our own. We didn't quite end up with Top Trumps. We took a load of client challenges and personified them as monsters, then each member of Team Bravand chose their weapons and powers and we created player cards for each. The Team assembled uses their combined experience, capability and potential to overcome the monster. Good innit? Well we like it. This is Louise; "Elementor Expert, Cat Herder, Free Range Human". - Weapons of choice: laser focus, design inspiration, wifi - Special power: Considering the bigger picture - Daily mantra: Marry fancy with function - Arch nemesis: Don’t tell me you’re still using a spreadsheet for that A key Team Bravand player. Like most other Team Bravand players, she's a freelancer for hire. Give her a look, yeah? https://lnkd.in/eDsqbiEG

Stay informed with the latest political updates and insights! Sign up for the Crowdpac Daily Newsletter at https://lnkd.in/epHrT_27 . Get news, campaigns, and more delivered right to your inbox. Don't miss out—subscribe today! #Crowdpac #StayInformed #DailyNewsletter

TicketMaster of Disguise: Justice Department Sues Live Nation over Hidden Fees and Anti-Competitive Practices Last week, the United States Department of Justice filed an antitrust suit against Live Nation Entertainment and its subsidiary Ticketmaster, for anti-competitive activity in the live entertainment industry. Ticketmaster, often-reviled for its hidden fees and ticket scarcity, also exerts influence over performers, venues, and others in the live entertainment space. While the antitrust complaint alleges that Live Nation relies on unlawful conduct to maintain monopolistic control over the industry, at the cost of consumers and artists alike, it is yet to be seen whether the Attorney General can make such a showing. But that’s not all. Just days after initiation of the lawsuit in the Southern District of New York, Live Nation made a regulatory filing with the United States Securities and Exchange Commission confirming a significant data breach of sensitive consumer information entered on Ticketmaster. Ticketmaster users are cautioned to remain vigilant with their sensitive information, monitor credit card activity, and avoid any phishing attempts in the aftermath of the data breach, which Live Nation assures is unlikely to make a material impact on its own operations.

So todays youtube rabbit hole I found myself in while “working” was watching nuddy pitch on Dragons Den and it really hit home In two years they lost £600k on unprofitable ads. Plus this was before Google removed third party tracking cookies. When Touker Suleyman questioned these losses and her plan to turn it around, she answered “we’re looking to diversify how we get sales in” Well Nuddy, you're not alone. I hear this every day from D2C brands and I was also one of them! Ads are expensive. Ads aren’t reliable. Ads don’t target the right people. We cant scale with ads Brands are crying out for a different way to acquire customers She then goes on to say she doesn't understand the analytics very well. Again, I hear founders particularly those with creative backgrounds say this time and time again. They are great at branding (which Steven Bartlett complemented her on) but struggle with the data side. Thats why RE:INVENT exists! To help brands understand their customer and acquire news customers. Profitably. How? By partnering with complementary brands using their first party data Watch the full video here: https://lnkd.in/eVEkriBa

I recently shared an article about avoiding the battle of the blands (with tips aplenty). But if you're left wondering what the flip side of that looks like, check out our award-winning example - Marginal Gains for Westcoast. Definitely grand rather than bland, I hope you agree, and here's why: 🌟 A realistic strategy for a reluctant market 🌟 Shows devices in a whole new light 🌟 Exclusive, personalised experiences for growth partners 🌟 Straight talking and supportive (to connect with real people) 🌟 It had impact - and we have the results to show for it See for yourself how we helped Westcoast's partners grow through marginal gains here 👉 https://lnkd.in/eqAfAdDr

Jilly always wanted to do a Top Trumps type campaign but no client ever bought the idea (rotten lot, aren't they?). So, we had a bash at making our own. We didn't quite end up with Top Trumps. We took a load of client challenges and personified them as monsters, then each member of Team Bravand chose their weapons and powers and we created player cards for each. The Team assembled uses their combined experience, capability and potential to overcome the monster. Good innit? Well I like it. This is Louise; "Elementor Expert, Cat Herder, Free Range Human". - Weapons of choice: laser focus, design inspiration, wifi - Special power: Considering the bigger picture - Daily mantra: Marry fancy with function - Arch nemesis: Don’t tell me you’re still using a spreadsheet for that A key Team Bravand player. Like most other Team Bravand players, she's a freelancer for hire. Give her a look, yeah? https://lnkd.in/ejZfr3cQ