VideoRunRun’s Post

#CTVadeffectiveness  #fullfunnelimpact What do you use as benchmarks for CTV ad results? What has more impact – using the channel or measuring the effect? I’m betting you said analyzing the benchmarks. Dive into this article, download the report and share your thoughts on: -         Increased brand lift -         Down-funnel results -         What is measurable and actionable – conversion with performance outcomes https://lnkd.in/gearqpcV

IAB digtal video report is out, highlighting the trends we’ve all experienced. Video, particularly CTV & social, are front & center.

As the CTV market skyrockets, advertisers are keen to uncover the benefits and hurdles of CTV advertising and master the art of video ad distribution on this platform. Whether you're a veteran advertiser or a newbie, delve into this comprehensive guide on the rise of CTV in video ad distribution. 👉 https://lnkd.in/dA2qtq_8 #adcampaign #advertisingtips #videoadcampaign

Is CTV advertising a hot trend that's here today, gone tomorrow – or does it have staying power that'll shape digital advertising for years to come? ShowHeroes Country Manager NL Tim Samsom was interviewed by Adformatie to set the record straight. (Spoiler alert: It's looking great for CTV advertisers!) Check out the article translated into English from the original Dutch on our site 👇 https://lnkd.in/gYz8dGhD #digitaladvertising #ctvadvertising #digitalmarketing #ShowHeroesGroup

Total digital video advertising spend, including Connected TV (CTV), social video, and online video (OLV), is projected to grow 16% in 2024 — nearly 80% faster than total media overall*. In total, digital video ad revenues are expected to reach $63B in 2024, according to IAB’s “2024 Digital Video Ad Spend & Strategy Report”. More here: https://lnkd.in/daReXqR6 #VideoGrowth

Ever wanted to dive into the video ad distribution of CTV? With a booming CTV market, advertisers are looking forward to learning more about the advantages and difficulties of CTV advertising and understanding the best practices for distributing video ads through CTV. Whether you're a seasoned advertiser or just starting, here's an in-depth look at the rise of CTV in video ad distribution. 👉 https://lnkd.in/dA2qtq_8 #adcampaign #advertisingtips #videoadcampaign

Great article by Wayne Friedman at MediaPost showcasing data from our 2024 State of Programmatic report on how CTV budgets are growing, and where the money is coming from. Check out the full article here: https://lnkd.in/eFd2r2xe

Do you know the optimal frequency range for CTV ads? Learn the latest tips for creative, budget, scheduling, and more. As ConnectedTV households are set to double next year, discover how to stand out. #CTVAdvertising #DigitalMarketing #AmsiveInsights

🌟 Who Knew? At-Home Psychedelic Therapy is Here! 🌟 Thanks to the power of Connected TV (CTV), Mindbloom's groundbreaking at-home psychedelic therapy is about to become a household name! 📺✨ CTV revolutionizes TV advertising, making it accessible to brands of all sizes. With the ability to tailor commercials for different audience segments, the possibilities are endless. Get ready to see how CTV can transform your brand's reach! 🚀 #CTVAdvertising #InnovativeTherapy #Mindbloom #BrandGrowth #DigitalMarketing

🔍 Did you know that around 87% of CTV ad inventory is set to go programmatic in 2023? But, there's a catch! Despite the surge, most transactions avoid the open market due to transparency concerns and fraud fears.💡 Rob Hazan, Senior Director at Index Exchange, suggests that MORE transparency, especially at the show level, can turn the open market into a goldmine for CTV ad budgets. 📈 What's your take on the role of transparency in reshaping CTV advertising? Share your thoughts! 🤔 Read article: https://lnkd.in/gx8UXpEY Source: Ad Exchanger #programmaticadvertising #connectedtv #advertisingandmarketing #transparency #digitalamarketing