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💎 5 charts to inform your video marketing strategy 1. Focus on social video and CTV. 2. Allocate your budget correctly: Ad spend is moving from linear and non-video digital ads to CTV. 3. Time spent watching social video is plateauing, but the kind of content is changing towards long form videos. 4. Be thoughtful about AI use: AI-generated video is not yet reliable. 5. Gen Z is not just on TikTok: both YouTube and Instagram are ahead of TikTok’s penetration. #videoads #videostrategy #socialvideo #ctv https://lnkd.in/eHyMkn4B

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