💎 5 charts to inform your video marketing strategy 1. Focus on social video and CTV. 2. Allocate your budget correctly: Ad spend is moving from linear and non-video digital ads to CTV. 3. Time spent watching social video is plateauing, but the kind of content is changing towards long form videos. 4. Be thoughtful about AI use: AI-generated video is not yet reliable. 5. Gen Z is not just on TikTok: both YouTube and Instagram are ahead of TikTok’s penetration. #videoads #videostrategy #socialvideo #ctv https://lnkd.in/eHyMkn4B
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Unlock the untold secrets of TikTok ads and discover how to create compelling content that drives massive revenue. We're sharing the top four TikTok ad creative styles and strategies to combat creative fatigue. Get ready to elevate your TikTok game! Click the link below to read the blog now: https://hubs.ly/Q02btWR80 #clientaccelerators #digitalmarketing #ad #tiktokads #creative #strategies
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The same content hooks that work on TikTok won't necessarily work as well on Meta (Instagram, Facebook)! Learn more from the first in our new "Cohley Sessions" series.
📌 Cohley Sessions: Dara Denney on Evolving Ad Strategies for TikTok and Meta 📌 In this informative clip from our Cohley Session, Dara Denney shares her observations on the changing landscape of content effectiveness between TikTok and Meta, and the implications for ad strategies. 💡 Key Insights: 1️⃣ The shift in content strategies that work on TikTok versus Meta. 2️⃣ The need for rapid experimentation with TikTok ads due to differing content preferences and creative fatigue. 3️⃣ The increased demand for creative output and testing for successful advertising on TikTok. #TikTokAds #MetaAdvertising #CreativeStrategy #CohleySession
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YouTube is now placing ads directly within video content to outsmart ad blockers and ensure they reach viewers. #youtubeads #ads #adblockers
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A new report has found that Facebook and IG reels outperform TikTok in driving views! 📈 So, if you currently use TikTok as a platform for your business, you should probably look to use the Reels function on Facebook and IG to update your content approach! 📹 👉 https://bit.ly/4apNjH7 Make sure you're on top of the trends for 2024! 💪💡 #Reels #TikTok #ContentMarketing #SocialMedia
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CreatorTV is launching today! Are you interested in cost-effective, stronger-performing content optimized for full-screen display that is developed in a fraction of the time? Linqia is proud to introduce CreatorTV, a new offering that transforms creator-generated content into full-screen 15 and 30-second CTV ads. Here’s what you can expect from CreatorTV: 🎬 Creator content optimized for full-screen display, transformed into premium ads, and strategically distributed across CTV networks to reach your target audience. 🌟 Ads that cost a fraction of the average television spot produced by a traditional creative agency can be developed in half, a quarter, or even less time. 🎥 Stronger performance metrics in comparison to traditional television advertisements. Read the press release here: https://lnkd.in/g9hYyVaT #creatoreconomy #influencermarketing #socialmedia
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If you’ve already tested tools like TikTok Stitch, then YouTube Remix will look pretty familiar. It’s a tool that gives you more options for creating short-form video content by letting you cut clips from existing YouTube videos, add your own content, and publish the remixed videos to your channel. Super simple, right? Why does this matter to you? Despite the massive audience, brand adoption remains low compared to other platforms. With YouTube Shorts popping up in search results, it’s a golden opportunity with relatively low competition for brands. To learn more about Youtube Remix, watch This Week in Digital: https://lnkd.in/gEnAZBRK
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Ready to create and drive results like a TikTok creator? Thomas Ma (Co-Founder & Managing Director of Sapphire Studios) breaks down his 🔑 tips to making great creative for performance campagins on TikTok. ⬇️ 🚀 How to take cues from creators and TikTok communities and create high-performing TikTok content. 📊Have clear campaign objectives and measurement strategy so you know how to properly scale your ad creative. 🤝 Work with a team who is experienced in building and scaling TikTok-first ads. To learn more about our partnership, head over to their partner profile on https://bit.ly/472uxD1 #digitalmarketing #creativity #advertisingandmarketing #Creative #PerformanceMarketing
TikTok Partner Sapphire Studios
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Monetization made easy at GSMNS GLOBAL! Breaking through the noise by turning your passion to profit as content creator. When it comes to YouTube and Facebook monetization, we've got your back. We're all about hustling to make sure our clients get the most out of their channels and content. Whether it's optimizing ads, maximizing revenue streams, or providing top-notch support, we're here to give you a satisfied impression every step of the way. Let's crush those monetization goals together! #content #contentcreators #facebook #youtube #gsmnsglobal
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If you are not using this type of campaign, you are getting behind. Make sure you give it a test: YouTube Ads is a great way to work on TOFU BUT > Classic horizontal videos need a lot of time to be produced So? By testing, I found this strategy to grow your YouTube Ads performance without extra effort. > YouTube Shorts Ads Don’t worry, initially you don’t need to increase the workload on creating creatives. Just reuse your best-performing ones. How? > Follow these 3 steps: - Check your best-performing vertical ads on Meta Ads/TikTok Ads - Post it on YouTube Shorts - Run ads on it, and see the revenue grow
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Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. While text ads sell with words, and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. We are introducing our new Adformats Rich Media ⏺️
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