Vidit Sidana’s Post

Bhaiya ek colgate dena? Did you actually went to buy a toothpaste or a colgate? This is when a PRODUCT becomes a BRAND. This, for marketers, is the absolute jackpot: your product is no longer an option; it's THE choice. "It's not about market share; it's mind share." The next time you ask for "Colgate" instead of toothpaste, stop for a second. You're not just seeing a regular transaction but a marketing wonder: a brand that has brushed its way into our very language. 😉 Now, isn't that something to smile over? And of course, it would be shining Colgate ! ???? 😁 #brand #product #colgate #marketing

Kya apke toothpaste me namak hai? 🤔 I am sure everyone remembers this catchy Colgate ad. Many of us use their products daily, but did you know Colgate isn't an Indian company? Colgate, since it started its business in India, has been a household name. It's so embedded in our minds that we ask for "Colgate" when we mean toothpaste, just like we say "Bisleri" for water or "Xerox" for photocopying. These brands have made their place in our minds. Today let's understand how did Colgate do this. #finance #business #colgate #casestudy

When you see children in an advert, what comes to your mind? In this advert, Colgate toothpaste, I see vitality, authenticity and hope for the future. The attention-grabbing scenes are their lovely missing teeth, energy, smiles, and how sweet they speak our pidgin language. In this advert, Colgate toothpaste embraces our traditional values while authentically portraying the importance of family, happiness and oral health. Their branding strategy is so on point that they evoke positive emotions and create compelling narratives that resonate with the Nigerian audience which will help them reinforce their brand's values and identity. What do you think of this Colgate toothpaste advert? Share your thoughts in the comment section. #branding #nigeria #advert #brandidentity #emotionalbranding

Branding & Marketing are so important that once your brand image is established, it becomes quite difficult to change your path or share that path with any other product. This is a story when Colgate failed at thinking out of the box. So, Colgate, the toothpaste company decided to level up by trying their hand at making frozen foods. Innovative? Yes. Everyone wants to grow, which is a good thing, but this move wasn’t well-received by the customers.   The thing is, Colgate has become a household name in terms of a toothpaste brand. That’s where their branding and marketing team has focused on and succeeded. So it’s a win for them as a toothpaste brand. But people didn’t accept Colgate’s move to make tasty frozen food, a brand that made products that belong on bathroom shelves. Colgate wasn’t wrong in thinking out of the box for themselves, but people only wanted them to make their smiles brighter, and not their stomachs happier. Lesson learned = Focus on what you’re good at.  If you are thinking of selling a new product, think about separating your branding and marketing for the different products. We help businesses like yours by creating a brand image and selling your products/services! 🙋♂️ I'm just one DM away!!! 🌐 Checkout my portfolio: https://lnkd.in/gge2JnXx Follow Amann Jhamb to see more such posts in your timeline. #marketingstrategy #marketingstrategies #marketingexamples #marketingcampaigns #marketing101 #marketingideas #marketingtips

Hello marketers!! Did you know Colgate-Palmolive came up with this crazy campaign where they came up in ice cream trucks and gave away free ice cream and candies. Yes, you read it absolutely right !! These ice creams and candies came with hidden wooden toothbrushes which said - " Don't Forget - Colgate" . What do you think about this strategy?? Can you think of a similar strategy used by one of your favourite brands ? Let me know in the comments. #colgate #woodentoothbrush #freeicecream

As of today, Colgate is renowned for toothpaste, and has always been. Mixing the brand identity with something else created a problem for the brand, lessening its own value in the eyes of its target audience. #lesson is to build your own ethics and maintain it for life. this applies to both a brand and a human being :) . . . thanks Rajan Luthra for this insightful post.

True Story or Tall Tale? How Colgate Increased Sales by 40% ❓ Back in 1950s, Colgate was searching for a way to boost their toothpaste sales. SO, they announced a competition, inviting anyone with a brilliant idea to come forward. Days passed without any notable suggestions until ONE MAN made a bold claim. 🙋🏻♂️ He promised to give a strategy that would cost almost nothing but could increase Colgate sales by 40%. His price? $100,000💸 With no better ideas on the table, Colgate decided to take the risk. After finalizing the agreement, the man handed over a slip of paper with three simple words: "Make the hole bigger." Previously, Colgate's toothpaste tubes had a small 5 mm opening. The man's idea was to increase this to 6 mm, which will dispense 40% more toothpaste in each squeeze. This simple change meant that customers will now use up their toothpaste faster and purchase more frequently. This small adjustment made the claimed impact, boosting Colgate's sales by almost 40% and proving that sometimes, even the SIMPLEST ideas can make the BIGGEST difference. 💡 If you have a simple but powerful idea, don't hesitate to share it. Sometimes, even a small change can lead to massive results! #colgate #creativity

BRANDS JUST WANNA HAVE FUN We at Strategy Partner have spent our entire careers making ads and building brands. That means we follow a lot of brands and get excited when new campaigns break. One that recently caught our attention is for Colgate Salt toothpaste. It’s a great example of a stable and mature brand that has chosen to have some serious fun. Colgate is a brand that has been there and done that, for mostly as long as anyone can recall. This icon is synonymous with oral care across India and has stood the test of time. For over a hundred years, Colgate has built and retained market share leadership and earned the respect of consumers, competitors, oral care professionals and career corporate professionals turned academics, turned consultants like yours truly. So, what should a brand with such enormous stature do to continue its winning ways? NOT JUST ANOTHER AD: Just another ad about cavities and strong teeth will likely evoke yawns from most of us, who have heard this pitch ad nauseum. Not that we don’t see the ads at all. It’s just that they are practically a blind spot, being so familiar. The new ad for Colgate Salt follows in the footsteps of their funny and light-hearted recent Grandmother ad. It uses humour and entertainment to break the clutter. The light tone of voice, humorous story and topical narrative won our hearts. We have a politician like figure, garlands et al, being brought in procession by admiring followers and led to a “kursi”.  As our hero, or is he the villain(?), is fed a laddu, he recoils in pain. The chair it turns out is a dentist’s chair, replete with the screeching sound of the drill. When our hero says “I won’t sit in that chair”, the voice of God rings out from above and says “Beta Himmat, kursi se daro math, apnao Colgate Salt” (in short – don’t be scared of the dentist chair, instead use Colgate Salt). The ad scores by using the upcoming elections for immediate context, the humour is handled well both visually and in the audio track, the characters are exaggerated within reasonable limits and the product story fits in well with the familiar “designed and presented by dentists…” line. The theme is flexible and can allow for multiple new executions based on trending topics. A standard ad with the usual white coated dentist would have passed us by, but this dynamic and disruptive treatment with the right amount of fun and tongue in cheek humour, worked for us. We can’t stop talking about it and sharing it with everyone. For this one we give Colgate a 9.9 on 10. The 0.1 is our standard fussy professor deduction. Who says brands are too old to have fun?