VIEVE’s Post

Can’t agree more! I started my career over 10 years ago in lead generation and branched out into various aspects of marketing. I was extremely curious throughout my career so I learned it all: search, display, social, content marketing, email marketing and so on. Over the years the industry confidently moved from CPM and CPC to CPA. Successful CPA campaigns strongly depend on tracking so I learned GTM and how to work all the pixels and setup proper analytics to ensure that all my marketing campaigns are setup for success. If your conversion tracking is not accurate and Meta or Google or another platform is receiving wrong data and you optimize to that data no amount of creative will fix it, no amount of A/B testing or raising your budget. I have seen a lot of setups and you would be surprised what % of advertisers are running their campaigns on false data and frankly have no idea. When your campaigns run on CPA you must provide the accurate “A”! Message me if you need help with that! To wrap up my bragging post that’s really a shout-out to marketers with a broad range of experience I just want to say: If you are looking for a digital marketer who is technically skilled and creatively gifted, message me! P.S. Andrea was talking about your first marketer, but I want to add that any company can benefit from a generalist—someone who understands the entire digital marketing ecosystem and has multiple skills to contribute to a company’s success. “A jack of all trades is a master of none, but often times better than a master of one.” ☝️

Connecting so much with this idea and how it applies to roles outside of marketing, too. Hiring a new principal? Make sure they’re surrounded by generalist assistant principals and school-based coaches. Need a leader for a brand-new initiative? Hire a generalist to maximize the amount of opportunities created to onboard staff, many of whom may not necessarily agree with the change at first.

With so many niches in marketing I often think about the pluses and minuses of being a generalist/strategist. Here’s the benefit:

The Role of a Marketing Coordinator, do you need one? Why is a marketing coordinator role is indispensable? 📝 Seamless Coordination: A Marketing Coordinator ensures smooth sailing across all marketing initiatives. From liaising with cross-functional teams to managing timelines and budgets, they keep our campaigns on track and aligned with our strategic objectives. Without one you may have a difficult time aligning all initiatives especially when timelines don't align across the board. 🔍 Market Insight & Research: In the dynamic world of marketing, staying ahead means staying informed. Marketing Coordinators conduct thorough market research, analyzing trends, competitor strategies, and consumer behavior to provide invaluable insights that fuel your decision-making process. 🌟 Amplifying Brand Presence: Whether it's coordinating events, managing social media channels, or crafting compelling content, a Marketing Coordinator is the driving force behind elevating your brand's presence. Their creativity and attention to detail ensure that every touchpoint reflects your values and resonates with your audience. Think your business might need one? Let's chat via Linkedin inbox or feel free to reach out to my email aerminy@leangroup.com 🌟 #MarketingExcellence #TeamCoordination #LeanSolutionsSuccess

#hotjobalert If you were part of a recent #layoff, were #laidoff, and are a #jobseeker #opentowork #openforwork… never fear! Check out this new #jobposting with LaSalle Network! I can help you navigate your search with my 20 years of experience in the industry and as a #resumewriter. I can prepare a strong ATS friendly resume to get you results and get you back to work QUICKLY! There is a lot more competition with the recent #layoffs, so it’s even more important you stand out from the competition, and you have a proven job search strategy. How I can help you: • Customized resume preparation- taking the time to thoroughly understand your expertise, not just providing a basic questionnaire or mass-produced “cookie-cutter” resume template. • LinkedIn profile preparation/optimization. • Job search coaching to walk you step-by-step through the process so you aren’t aimlessly applying to jobs and not getting responses. • Freelance Recruiter with a vast network of hiring manager/recruiter contacts to connect you to. 12 of my clients have accepted offers in 2024, 106 accepted offers for new jobs in 2023, 124 in 2021 and 112 in 2022! One obtained a $70K increase in her previous salary, one DOUBLED his salary, one a $50K increase, one a $55K increase and another a $35K increase! Visit my 120+ LinkedIn recommendations of success stories. Two recent client’s success stories: “I went from constant rejection to averaging 6 interviews a week almost overnight.” “I wanted to thank you for all of your help and assistance in this process. I am going on to start my dream job thanks to you and your guidance. I wouldn't have gotten my foot in the door without your reach and connections. Again thank you so much for everything you have done for me and for others. I am blessed to have come across you in this vast network of people." Please take advantage of my FREE RESUME REVIEW offer on my website. https://lnkd.in/g-4bcFV “Remember you only get one chance to make a first impression, make it a Professional Impression!!”   #careercoach #resumewriter #ono #nowhiring #gethired

Head of Marketing is the hardest job in marketing. Why? Because today’s marketing leaders wear too many hats. But many businesses don’t need that full-time headache. I offer fractional Head of Marketing services-for a fraction of the cost of a full-time hire. As a Fractional Head of Marketing, I partner with businesses that need high-level strategy and hands-on execution, without the full-time cost. Plus, I have a network of highly skilled marketing professionals, each specialized in their field. This ensures your business gets the right expertise without the hassle of hiring multiple full-time staff. Here's how I help: 🧚♀️ Growth Focus: Data-driven plans that deliver results 🧚♀️ Hands-On Action: I work directly with your team to execute 🧚♀️ Cost-Efficient: Expert marketing support without the full-time expense Let’s chat if this is something that resonates with you! (selfie for the algo)

Hiring a Marketing Coordinator can be a key piece of your practice growth strategy. With a Marketing Coordinator you can free yourself, as the owner and principal doctor, of many of the worries of marketing and promotion. They can ensure that your practice is constantly presented professionally to your target audience and community, which supports new patient acquisition. Good marketing will have a direct impact on keeping your schedule full with everyone busy and productive work.

I can't tell you how many phone calls we've received over the years from companies looking to hire a PR firm when in actuality they were looking for a marketing agency. There's a lot of misunderstanding out there about the differences between PR and marketing but one of the best explanations I've come across came from another PR firm: "In essence, marketing is focused on promoting a brand’s products with the goal of selling, while PR is focused on promoting a brand’s persona with the goal of maintaining a good reputation. To oversimplify, marketing is about what you do and PR is about who you are." I encourage anyone who is considering hiring a PR firm to first read this to be sure you understand the difference between hiring a marketing firm and a PR firm- because yes, there is a difference. A really big difference. https://lnkd.in/ervcPSSV

Why should you consider hiring a marketing generalist as your next social media manager or digital marketing director? Because marketing generalists have the experience to manage the ever-evolving space that is your digital footprint and brand. Generalists are not dabblers. While they may not meet "expert" status for any specific marketing objective, they've put plenty of time in the trenches, meaning their experience should be appreciated, trusted, and valued. Most marketing generalists have accrued years in the field. Ten to fifteen-plus years, in fact. Who better to manage a team that works across multiple social platforms and apps? Who better to make sure the graphics match the message and the message shows your brand in the best light? Who better to work with both sales and customer service to create, manage, and deliver a singular message? Back in the day, digital marketers were often taunted by co-workers for "playing on Facebook." Today, marketing generalists are misrepresented as dabblers when, in fact, our extensive experience and knowledge should be heralded and honed to develop the marketing systems, strategies, and solutions of the future. Specialized marketing talent and experience are incredible and should be valued. However, managing or directing a marketing team requires general AND specialized knowledge. If you're looking to fill a marketing manager or director role, don't dismiss a savvy and strong marketing generalist. They'll surprise you with their knowledge, experience, leadership, and work ethic! #DigitalMarketing #MarketingHires

Many of us work in marketing and communications because we are drawn to the creative process. When I ran my marketing consultancy firm for 8 years, I used to look for people who had so much creative energy that, after working hours, they continued exercising their creativity through music or art. What's different about creating art and creating marketing is the number and complexity of stakeholders. Artists make things based on their vision and don't necessarily answer to anyone. Marketers, on the other hand, need a second skill set: developing a consensus around a vision and constantly negotiating the manifestation of that vision. This skill set requires diplomacy and an ability to create and get buy-in for clear processes that prevent every collective effort from devolving into something that is informed by everyone but satisfies no one. One rule I try to communicate to my internal stakeholders is that anyone can always ask for the work to be better. That doesn't mean we allow endless revisions or open vetos. What it does mean is that we can always talk openly about how we can improve things and achieve higher levels of quality. For this to work, those of us creating the assets have to remove our ego from the work as much as possible. In other words, we can't see the output as the reflection of our inner worth. Our work is like a photo: it captures a moment in time but is not a definitive all-telling reflection of who we are and what we are capable of. Ultimately, when we're open to hearing how our work can be better, we produce better work. And for those of us in love with the craft, there can be nothing better than producing better work. The information is always there; we have to create the context so that we can receive, process, and implement it.