Ex-Marketing Intern at IOTA DIAGNOSTIC | Head of Niper-A Cultural Committee | MBA in Pharmaceutical Management - NIPER Ahmedabad | Ex-Sales Executive Officer at Ajanta Pharma
Do you search for the price of a product online before buying it offline? You may fall under the category of “𝘇𝗲𝗿𝗼 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿𝘀” A zero consumer is a new breed of shopper, unfazed by channel and unattached to brands, they prioritize value above all else. 𝗞𝗲𝘆 𝗰𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿𝗶𝘀𝘁𝗶𝗰𝘀: 👉𝙊𝙢𝙣𝙞𝙘𝙝𝙖𝙣𝙣𝙚𝙡 𝙨𝙝𝙤𝙥𝙥𝙞𝙣𝙜: They seamlessly switch between online and physical stores for shopping, expecting a consistent experience across both channels. 👉𝙎𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘 𝙨𝙥𝙚𝙣𝙙𝙞𝙣𝙜: They're frugal in some areas, but are willing to splurge on others. This can be tough on mid-priced brands, as zero consumers might prioritize value or high-end options. 👉𝘽𝙧𝙖𝙣𝙙 𝙣𝙚𝙪𝙩𝙧𝙖𝙡𝙞𝙩𝙮: They are not particularly loyal to specific brands. The rise of e-commerce and easy access to information allows them to compare options and try new products easily. 👉𝙑𝙖𝙡𝙪𝙚 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙞𝙡𝙞𝙩𝙮: While price is important, they also care about health and sustainability. However, they might not always be willing to pay a premium for these features. #zeroconsumer #retailtrends #consumershopping #omnichannel #marketing
Sumit Kumar Modi
5mo
Interesting word ZERO CONSUMER
Quite Interesting to know about "Zero Consumers"!!
Krishna Navandar
5mo
Thank you for sharing VIJAYARAJ !!
Marketing coordinator @Biotek ortho | Student of Department of Pharmaceutical management , NIPER- Ahmedabad | B. Pharmacy from University Institute of Pharmaceutical Sciences, Panjab University, Chandigarh
5moWith increasing zero consumers and targeting of Gen Z by companies, these companies are developing advanced CRM tools and strategies to convert these customers into loyal customers. Thanks for sharing VIJAYARAJ . V !!