Un Sung Heroes - Front Line Salesmen In FMCG Channel distribution the major contributor as far as Sales Value and Volume is concerned is the Distributor Sales Men /Sales Force What they basically do? ✔ They visit retailers on a pre-determined journey plan and generate orders from retailers ✔ They implement the Sales policies of the company in the retail market ✔ They run the Sales Promotional Activities in the market ✔ They play part in Merchandising the company’s product in retail shelf ✔ They do after sales services like Collection of payments from Retailers ✔ They generate almost 70 to 75 % of Volume and Value Sale of Corporates ✔ They are the real touch point & face of the company to retailers Who are they? ✔ Mostly they were Graduates or Non-Graduates ✔They are not on the direct rolls of the company ✔ They should be basically good at Product Knowledge, Pricing, Margins ✔ They should know in detail about their competitors’ Products, Pricing, margins ✔ Should have good knowledge of the topography they operate in ✔They should build relationship with Retailers ✔Basic Reporting or Feedback skills Where are they – in overall structure of Sales Team ✔ They are at the bottom of the pyramid ✔ They have no job security or nor were regularized employees ✔Though they contribute to majority of sales generated, their contribution is by and large under stated and taken for granted. What they Need ✔More inclusivity in the overall context of Corporates ✔An opportunity to develop their knowledge and skills ✔Should be made to feel part of the Team ✔ Acknowledgment of their Contribution to the Organization ✔ A career growth path, for those who are willing to grow ✔ More rewards & acknowledgments (Financial and Non – Financial) #fmcg#retailsales#hrsales
Great point Vijayendran K.. 100% agree.
Very well jotted down The Unsung hero’s. It’s important for knowing these people in depth to win over the business objectives Thanks for Sharing Viji
24+ Years in Sales Strategy, Market Expansion & P&L Management | Building High-Impact Partnerships & Revenue GrowthI Leadership
5moVery valid inputs shared Vijayendran K Sir. A Feet on street(FOS) is a backbone of FMCG Distribution