Vijayendran K’s Post

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Free Lance Corporate Sales Trainer . Sales Consultant

Un Sung Heroes - Front Line Salesmen In FMCG Channel distribution the major contributor as far as Sales Value and Volume is concerned is the Distributor Sales Men /Sales Force What they basically do? ✔ They visit retailers on a pre-determined journey plan and generate orders from retailers ✔ They implement the Sales policies of the company in the retail market ✔ They run the Sales Promotional Activities in the market ✔ They play part in Merchandising the company’s product in retail shelf ✔ They do after sales services like Collection of payments from Retailers ✔ They generate almost 70 to 75 % of Volume and Value Sale of Corporates ✔ They are the real touch point & face of the company to retailers   Who are they? ✔ Mostly they were Graduates or Non-Graduates ✔They are not on the direct rolls of the company ✔ They should be basically good at Product Knowledge, Pricing, Margins ✔ They should know in detail about their competitors’ Products, Pricing, margins ✔ Should have good knowledge of the topography they operate in ✔They should build relationship with Retailers ✔Basic Reporting or Feedback skills Where are they – in overall structure of Sales Team ✔ They are at the bottom of the pyramid ✔ They have no job security or nor were regularized employees ✔Though they contribute to majority of sales generated, their contribution is by and large under stated and taken for granted. What they Need ✔More inclusivity in the overall context of Corporates ✔An opportunity to develop their knowledge and skills ✔Should be made to feel part of the Team ✔ Acknowledgment of their Contribution to the Organization ✔ A career growth path, for those who are willing to grow ✔ More rewards & acknowledgments (Financial and Non – Financial) #fmcg#retailsales#hrsales  

Hardesh Handa, PMP®

24+ Years in Sales Strategy, Market Expansion & P&L Management | Building High-Impact Partnerships & Revenue GrowthI Leadership

5mo

Very valid inputs shared Vijayendran K Sir. A Feet on street(FOS) is a backbone of FMCG Distribution

Amar - Sales and Growth Mentor

Mentor | Go To Market Enthusiast | Strategic Partners | Angel Investor | Working Capital

5mo

Great point Vijayendran K.. 100% agree.

Chandrasekar Bala Subramanian

Associate Vice President - Retd from Hershey india Pvt Ltd

5mo

Very well jotted down The Unsung hero’s. It’s important for knowing these people in depth to win over the business objectives Thanks for Sharing Viji

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