Vikash Gupta’s Post

It's interesting to follow the news about the Olympic uniforms of different countries: which brands they choose, design, functionality. Here is an Olympic uniform of Canada revealed today: https://lnkd.in/eCmyq66U

As we are now all tuned in to the action as the world’s top athletes compete for glory in the #Paris2024ParalympicGames, I look back on one of my greatest moments in the #Rio2016Games: the launch of the Paralympic emblem. Created by Tátil Design , the emblem was a multisensory brand that beautifully expressed the core values of the #ParalympicMovement: courage, determination, inspiration, and equality. The design captures an athlete’s journey of pushing beyond their limits, growing and evolving with determination. The emblem’s sculpture pulses with infinite energy, uniting body, mind, and heart, reinforcing the powerful message that we are all equal on the inside. The essence of the Rio 2016 brands was passion and transformation, and for a branding professional, there’s nothing more fulfilling than seeing your work connect with people and deliver real value. One of the most touching moments of my career was when Adria Santos, a sprinter and Brazil’s most decorated Paralympic athlete with 13 medals, had an unscripted moment with the brand. She felt the heartbeat and the energy of the cheering crowd, and, overwhelmed with emotion, she started crying. She said it was the first time in her athletic career that she could interact with a brand that truly represented her. No one could hold back the tears—cameramen, photographers, everyone in the room, including me, were all crying together. This experience was a powerful reminder of how brands can move people. Just like the Paralympic athletes – constantly pushing forward, never giving up – brands have the power to inspire, connect, and create moments that resonate deeply with us. #ParalympicGames #Branding #Rio2016Brands

Canadian 2024 Summer Olympic/Paralympic Team Gear Revealed Exciting times ahead as we countdown 💯 days to the 2024 Summer Olympics and Paralympics! 🏅 ⛹️Canada's athletes and fans are gearing up for an unforgettable experience, and a big part of that excitement is the “Apparel Kit” reveal. And what a reveal it is! Some Highlights from the Press Release: Adaptability: The kit was designed to support more bodies and more abilities, with features including magnetic-close zippers, pull-on loops, and sensory touch guides. The two adaptive styles – the Seated-Fit Carpenter Pant and the Seated-Fit Packable Rain Poncho – are intentionally designed to deliver functionality and comfort in a seated position. Thermal Comfort: To keep athletes comfortable during changing temperatures and conditions, the kit features adjustable styles like the Convertible Pant & Jacket, as well as SenseKnit™ technology and sweat-wicking fabrics to enhance breathability through ventilation. Fit & Function: Products with four-way stretch fabrics, customizable drawcords, and newly engineered pocket shapes and placements help athletes move and personalize styles. National Pride: Prints inspired by the beauty of Canada help athletes celebrate their country and reflect their journey throughout the Games. Fabrics like Jacquard create modern silhouettes that allow athletes to show up in style. This inclusive design approach not only enhances the experience for athletes but also has a trickle-down effect, influencing retail clothing options to be more inclusive, adaptable and comfortable for a broader range of people. Getting excited to cheer on our Athletes as they compete on the International Stage soon! 🇨🇦 #2024Olympics #InclusiveDesign #2024Paralympics #SmartDesign #TeamCanada https://lnkd.in/gN6HcuhY

Building an end-to-end supply chain for a major event such as the Olympic & Paralympic Games Paris 2024 is a massive challenge.   Normally our team of product and operations experts work tirelessly and unnoticed, happy to be the behind-the-scenes problem solvers, the makers of unseen miracles.   But sometimes it's nice when these achievements are recognised. After a year of working on circular economy solutions, we are proud that the French press have recently taken a big interest in this fascinating project.   At each Games, we try to innovate even further in terms of sustainable sourcing and Paris 2024 is undoubtedly the project that has taken us the furthest.   For the first time, RGS Events will be supplying sofas made from old mattresses, coffee tables made from recycled badminton shuttlecocks, beanbags made from parachute canvas and chairs made from recycled bottle caps.   These products - all Made in France - will be at the centre of the village, at the centre of the Games, when the whole world watches Paris.    The countdown clock is ticking fast now and RGS Events are thrilled to be a part of these amazing Games. Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 #Olympics #FFE #RGS #Paris2024 #Furniture #Sustainable #Secondlife #Supplychain Paul Ramler Elliot Ramler Carly Morris Anthony Morris Jon Parker Clémence Aubry Hélène Chu Moussa Ibrahim S. Jessika Graf Prisca CHUNG Jackson Ward

The Cultural Significance of Olympic Uniforms #olympicuniforms #olympicfashion #olympics #bl8k #creativeagency The Olympic Games have become a global stage where countries and cultures converge to compete for gold. Fashion plays a significant role in this event, becoming a crucial element as nations present their athletes to the world. Olympic uniforms are more than just a representation of a country; they serve as a powerful cultural statement, embodying national pride. These uniforms reflect a nation’s traditions and values, artfully combining heritage with innovation. https://lnkd.in/g77F8ugb

Happy to share my latest article on the pivotal role of design in the Olympics. From logos to the medals, to the uniforms, design can help enhance the experience. #Olympics #Design #SportsDesign #Branding #Innovation

𝐖𝐡𝐚𝐭 𝐃𝐨 𝐓𝐡𝐞 𝐎𝐥𝐲𝐦𝐩𝐢𝐜 𝐑𝐢𝐧𝐠𝐬 𝐌𝐞𝐚𝐧 𝐓𝐨 𝐘𝐨𝐮? ⁣ For the next two and a half weeks, the world will be captivated by the Olympic Games, and at the heart of it all is one of the most iconic logo marks in history. The simple yet extremely recognizable Olympic logo has become a universal symbol of pride, accomplishment, unity, and perseverance.⁣ ⁣ The Olympic Games have ancient roots, but the logo we know today was developed in 1913 and was formally introduced at the 1920 Summer Olympics in Antwerp, Belgium. Designed by Pierre de Coubertin, the five interlocking rings symbolize the union of the five inhabited continents and the meeting of athletes from around the globe.⁣ ⁣ This logo is an example of timeless design. Its elegance and simplicity have ensured its enduring relevance, representing not only the Olympic spirit but also the broader ideals of global unity and the pursuit of excellence. For athletes, the Olympic rings represent years of dedication, hard work, and the ultimate dream of competing on the world’s biggest stage.⁣ ⁣ As we watch the Games unfold, take a moment to reflect on what these rings mean. They are more than just a symbol of sport; they celebrate human potential, international camaraderie, and the relentless pursuit of dreams.⁣ ⁣ Whether you had Olympic dreams as a child or your first Olympic memory still inspires you, the Olympic rings remind all of what can be achieved with dedication and unity. Here’s to the athletes, their stories, and the timeless symbol that continues to inspire. [Image: Whistler, 2018 - Ironman Canada. A personal milestone that reminds me of the dedication and unity symbolized by the Olympic rings.] #Olympics #OlympicRings #TimelessDesign #AthleteInspiration #PursuitOfExcellence #Sportsmanship #OlympicGames #ProfessionalGrowth #IronmanCanada #EnduranceSports #PersonalMilestone #Inspiration #Logodesigner #BrandIdentity #Branding

The value of testing, understanding and improving the products you create before asking the end consumer to pay hard earned money for them cannot be underestimated. Especially when those products are intended for high performance activities. Love this example of Rab and their partners taking time out to experience their product first hand. #testandlearn #productexcellence

🏅 The Evolution of the Olympic Gold Medal: A Reflection on Value and Innovation 🏅 Did you know that the Olympic gold medal used to be *pure gold*? In 1908, the medal awarded to champions was 100% gold. Fast forward to 2024, and the gold content has been reduced to just 1%. What does this change signify? 🤔 Value: The perception of value is shifting. While the physical gold content has decreased, the symbolic value of winning an Olympic gold remains priceless. It's a reminder that sometimes, what something represents can be more important than its material composition. Sustainability & Innovation: The reduction in gold content also highlights the move towards sustainability. The modern medals are crafted with an eye on reducing waste and utilizing recycled materials—an innovative approach in a world that increasingly values environmental consciousness. As we celebrate the athletes who will compete for these medals, let's also appreciate the story behind the medal's evolution. From pure gold to a symbol of sustainable achievement, the Olympic gold medal continues to embody excellence in a changing world. 💬 What are your thoughts on this transformation? Does the change in material affect how we perceive value? Let's discuss! Follow Jewellery Guru For more Jewellery industry stuff #Olympics #GoldMedal #Innovation #Sustainability #JewelryDesign #Symbolism

Team India at Paris Olympics - YOU ARE THE DIFFERENCE and YOU ARE OUR PRIDE. As the Paris Olympics kick off, I am filled with pride and excitement for our talented athletes who will be showcasing their skills on the global stage. The vibrancy of India's sporting landscape has never been more evident, and our journey to this moment has been nothing short of extraordinary. These athletes have overcome countless hurdles, pushed their limits, and demonstrated an unwavering commitment to excellence. Their stories of perseverance and triumph are a testament to the indomitable spirit that defines our nation. Today, as we cheer for Team India, let us also reflect on the broader vision for India's sporting future. We must strive for a culture that embraces inclusivity and diversity, where everyone, regardless of their background, has the opportunity to dream big and achieve their goals. We need to invest in grassroots programs, support our athletes with the best facilities, and celebrate sportsmanship in every form in the truest sense of the term. To our incredible team in Paris, know that we are all standing behind you, cheering you on, and celebrating your journey. You are the embodiment of our nation's aspirations and the pride of every Indian. May you achieve greatness and inspire the next generation of athletes to follow in your footsteps. Here's to a future where sports unify us, inspire us, and elevate us to new heights. Jai Hind! 🇮🇳 #Paris2024 #TeamIndia #Olympics #InclusiveSports #DiverseIndia #PrideOfIndia Photo credits: Associated Press