Vince Caruso’s Post

What's New to TheStreet... Harley Will Ride or Die With the Graybeards! 🏍️💨 This legendary American brand is all about high-end motorcycles, but some say it’s not reaching the next generation. Is Harley missing out on younger riders, or is their timeless appeal enough to keep them thriving? Share your thoughts below! 👇🏻Share your thoughts below!⬇️ 👉🏻Follow New To The Street for more! #harleydavidson #motorcycleLife #bikercommunity #rideordie #nextgenriders #businessnews #business #news #newtothestreet

Harley-Davidson is selling less than half as many motorcycles as it did during its 2006 peak. The Milwaukee-based company’s portion of the U.S. motorcycle market recently dropped to its lowest level since the 1980s. The stock, which reached $75 in 2006, has closed at an average of $35 over the past year. Under Chief Executive Jochen Zeitz, Harley has cut options for entry-level riders while focusing heavily on touring bikes that in some cases cost more than a Cadillac. That has paid off with record earnings per share since he took charge in 2020. Some dealers, consultants and former executives say the strategy isn’t bringing enough people into the pipeline as core riders age. In 1990, when the Harley boom was just getting started, The WSJ reported that the typical buyer was 35. Today, the company says the average age is 49. That would match the rest of the motorcycle industry, but UBS analyst Robin Farley, extrapolating from demographic data the company formerly released, estimates the average age of a Harley buyer is actually in the late 50s—old enough to have absorbed the “Easy Rider” vibes of the ’70s. “I don’t know that there is the same cultural zeitgeist today,” she said. Some younger motorcyclists said the brand’s chrome and leather image doesn’t resonate with them. Elijah Wilkinson, 31, a data analyst from Buffalo, N.Y., who learned to ride on a borrowed Harley Sportster, chose a Japanese sports bike when it was time to buy his own.  “They’re appealing to a very aged demographic that’s buying fewer and fewer bikes instead of appealing to millennials or Gen Zs,” he said. Zeitz blames the continuing sales decline on high interest rates and a tough environment for premium consumer goods, not a generational divide. Riders 35 and younger make up a fourth of new Harley customers, he said, and the company’s research shows the desirability of its bikes is increasing. The CEO said Harley is dominating the most-profitable motorcycle categories and has regained some market share this year with the introduction of new models. Its stock, though down about 7% this year, is faring better than that of some other power sports companies. He is confident, he said, that the company will grow over the long term. Meanwhile, Harley will continue to ride or die with graybeards. “I always talk about you age into the brand,” said Zeitz, who is 61. “You get older, you actually realize it’s a really cool thing.” Zeitz grew up in Germany enraptured with American culture. He watched Westerns, wore cowboy boots and saw the U.S. as a symbol of freedom and adventure.

Experience the power and performance of the Great Wall Tourer in our latest blog post. Discover how this iconic model compares to the renowned Gold Wing in the competitive motorcycle market. #GreatWallTourer #PowerAndPerformance #MotorcycleEnthusiasts 🏍️💨 https://lnkd.in/ei9fsZaQ

So if change is inevitable, and to stay alive and relevant one must innovate, Harley is choosing to enter the fray and produce a motorcycle for the future rider. Read more 👉 https://lttr.ai/ASefp #Ridelife #Roaddirt #HarleyDavidsonMotorcycles #HarleyDavidson

Call to Action from ABATE-AZ to “Join us in making Arizona’s roads safer! 🛣️ Ensure your load is secure, whether you’re driving on a highway or a local street.” Learn more about Motorcycle Rights Organizations & support your local MRO. ABATE of Arizona representatives can answer questions about why you should support one. Statistics indicate that Sport Bikes are under-represented. Support your sport by joining your MRO! #SecureYourLoad #AZRoadSafety #AZRiderSW   #ABATEofAZ

Call to Action from ABATE-AZ to “Join us in making Arizona’s roads safer! 🛣️ Ensure your load is secure, whether you’re driving on a highway or a local street.” Learn more about Motorcycle Rights Organizations & support your local MRO. ABATE of Arizona representatives can answer questions about why you should support one. Statistics indicate that Sport Bikes are under-represented. Support your sport by joining your MRO! #SecureYourLoad #AZRoadSafety #AZRiderSW   #ABATEofAZ

Call to Action from ABATE-AZ to “Join us in making Arizona’s roads safer! 🛣️ Ensure your load is secure, whether you’re driving on a highway or a local street.” Learn more about Motorcycle Rights Organizations & support your local MRO. ABATE of Arizona representatives can answer questions about why you should support one. Statistics indicate that Sport Bikes are under-represented. Support your sport by joining your MRO! #SecureYourLoad #AZRoadSafety #AZRiderSW   #ABATEofAZ

Some say that it was just a pokey little motoring show that outstayed its welcome. Or that it had become increasingly irrelevant to followers of Thunberg rather than Thunderbird. All we know is, it was called The Grand Tour. GTA, GTi, GTO, 911, 599, 309, Scuderia, superleggera, cambiocorsa. Originally part of the vocabulary of Sunday nights and latterly delivered periodically by Amazon Prime video. The petrolheads’ world was forced to move on a little today, after standing still for just over 2 hours. (Some might say 22 years...) And so it is for those who know what they like, and like what they know, that driving home the electric car imperative might prove to be a final turn-off. But it was never just about the vehicles, or internal combustion. Even the petrochemically disinterested could enjoy the on-screen chemistry demonstrated so honestly, so successfully and over such an extended period, stepping beyond the show into real life, it seems. Little did anyone understand how this occasionally volatile and always unpredictable mixture could be harnessed and preserved, but... how hard could it be? Any chemistry can easily be documented, replicated, industrialised. Can’t it? Attempts at scale manufacture of an alternative, replacement, synthetic fuel for The Gear-heads so far have suggested otherwise. At what point should both defeat and a new paradigm be admitted? There is zero horsepower in a horse as dead as Hammond's latest bargain banger, no matter how hard you flog it. So thank you, Willman, Clarkson, Hammond and May productions who, as W. CHUMP Ltd., created some of the finest television moments, documentary voice-overs and entertaining adventure this side of a David Attenborough epic. The scenery, the photography, the music, the camaraderie … and, as they return to the Valleys and the Farm, I defy even the most ardent Clarkson denier not to go at least a little dewy-eyed at the choice of soundtrack to accompany the final scenes of the three of them driving the last time across the Makgadikgadi. Good Times. Great Television. We'll never see the likes of them again. And on that bitter disappointment, it's time to end. Goodbye, and thanks for making The Grand Tour. #TheGrandTour #AmazonPrime #EndOfAnEra Jeremy Clarkson #ClarksonHammondMay #TopGear

After more than two decades, Ford is returning to Formula 1. In 2023, the brand entered a long-term strategic technical partnership with Red Bull for the development of a next-gen hybrid power unit to be used from the 2026 F1 season onward. Have you seen the advertising campaign “Our Time #FordReturns”? It's emotional! Emotional advertising serves several strategic purposes like establishing deeper personal connections with the audience by tapping into emotions like excitement, nostalgia, or passion. It also reinforces the brand identity, highlighting its heritage, commitment, and innovation along with the thrill of motorsports. Additionally, it can foster loyalty among the audience through storytelling. Ford knows how to do it! What do you think? 🚀🔝 https://lnkd.in/e7u9qTWy