Vince Sgabellone’s Post

Aldi are either spearheading the influencer x retail concept or getting it terribly wrong… Here’s a video I just noticed from an influencer👇🏽 https://lnkd.in/gdnCDiJa I tried Aldi’s (Nando Fakeaway) after noticing this exact video! Solid 8/10 to be fair 👏🏽 Would love to see how videos like this are impacting instore sales…. What I’d love even more is to peak behind the curtains of their marketing team. Are these type of collaborations planned in-house or by a partner agency? I bet collaborating with influencers is a bloody boring process either way. Here’s the usual tale of events 😴👇🏽 👁️🗨️ Sourcing influencers and then managing back and forth communication via DM’s and email 📝 Editing and sending contracts 🤳🏼 Negotiating on the rights to repurpose the content 👮🏽Approving and policing content to ensure its compliant with agreement and advertising regs 📈 Measuring the results of each influencer to build long-term relationships If that’s possible for them 🤔 Anyway, that’s the end of the collaboration process. You’ve got to start by doing your due diligence before approaching influencers. For example👇🏽 Looking at their audience demographics. Are their audience in the UK? 🇬🇧What city and town they in? 🏡 Although influencer marketing is still rapidly evolving into different marketing segments e.g. retail, the first rule in ALL marketing is to identify your target market. If you manage to nail it, you’re bang on the money. You can only begin to imagine the impact this has on the performance of local influencer campaigns. Probably impossible for any in-house team or agency to manually review and optimise long term influencer partnerships. Social Plug has such insights and the thought of trialling a similar campaign sounds exciting. Please feel free to reach out if you know anyone who might be interested

Keeping Up with Gen Z, Trends, and LTO’s https://lnkd.in/gSZAmAak #FoodTrends #MenuTrends #DrinkMenu #GenZ #Restaurant #Texas

👋🏼 Here are our top digital marketing strategies tailored for restaurants in 2024. We've also compiled a suite of essential tools designed to empower hospitality operators to implement these strategies effectively! 🚀 HIGHLIGHTS: 📷 Social media: It's not just about pretty pictures anymore! Build a loyal community & and showcase your brand story through behind-the-scenes glimpses and other engaging content. Use tools like Ocayo Hootsuite and more! 🌟Data analytics: Utilize tools and analytics to personalize your offerings and promotions, maximizing every interaction. 🍽️ Influencer marketing: Collaborate with local influencers or social media personalities to reach new audiences and get more traction for your restaurant. Find out more below! #marketinstrategy #design #influencermarketing #datamarketing #emailmarketing #socialmedia #business #success

ChainFEST = the future of marketing Not only does this create a memorable experience, it increases brand awareness/stickiness The brands at ChainFEST might have high awareness but they need it to stick for long-term success Picture this... A music festival with headliners that resonate with your consumer's favorite genre CPG Brands in the vendor selections with unique recipes and samples for the crowd Insights teams on the ground, hosting unique conversation circles Months ahead of time, they plant QR codes at shelves in the area to win an exclusive experience - giving them 1st party data AND offering a promotion without reducing price Local influencers post "get ready with me" videos and engage/encourage content at the actual event Apparel and exclusive merch are available at the fest or through curated partnerships Track household penetration and sales in the metro area pre/post to measure the impact Stay in the HEARTS and MINDS of people in these communities --------------------------------------------------------------------------------------- Move over Coachella - I see Kellanova Fest in our future 🔮 Especially if they merged with Mars and took over Wrigley Field 😵 What do you think? Would you go to a branded event like this? #cpgmarketing #experientialmarketing #eventstoconnect ChainFEST article here: https://lnkd.in/g_ch8rj4

The entire revenue for the food service business was $537.2 billion last year, meaning that catering accounted for 11% of the market. Our 25 Catering Statistics You Need to Know in 2024 article explores the stats and data you need to plan your catering growth strategy. In this article, get further insight on:  ✔️ Key trends driving the industry’s growth  ✔️ Areas in B2B catering that multi-unit brands find the most challenging  ✔️ Decision influencers and consumer ordering trends ➕ more Read the full article below. https://bit.ly/3I9ndv4

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗪𝗶𝗻 𝗢𝘃𝗲𝗿 𝗚𝗲𝗻 𝗭? 𝗜𝘁’𝘀 𝗔𝗹𝗹 𝗔𝗯𝗼𝘂𝘁 𝗧𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗩𝗮𝗹𝘂𝗲! According to a recent study, 𝟵𝟯% 𝗼𝗳 𝗚𝗲𝗻 𝗭 prefers food recommendations from friends and family over social media influencers? While TikTok (70%) and Instagram (65%) still play a crucial role in helping Gen Z discover new spots to eat, building trust and offering value are the real game-changers. 𝗟𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝘁𝗵𝗶𝘀 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝘁𝗼 𝗰𝗮𝗽𝘁𝘂𝗿𝗲 𝗚𝗲𝗻 𝗭’𝘀 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 - https://lnkd.in/ewkPV5RJ How are you adapting your strategy to meet Gen Z’s expectations? Let us know in the comments 👇 #GenZMarketing #FoodIndustry #RestaurantSBusiness

Interesting article for those of us in the #foodindustry - Gen Z's love of convenience, influencers, spices, and chicken. (Our 22-year-old will spend more on fast-casual chicken fingers in the next month than I'd purchase ... ever.)

Check out today’s half year results from Team17 Digital, astragon Entertainment, and StoryToys. One of my biggest takeaways was its innovative new marketing strategy. Over the summer, it got a few influencers together to bring Overcooked to life. Check it out #videogames #influencers #innovation

This is #therealstanym an #ig influencer who created a fake 5* Ramen restaurant. He started by creating a #tiktok and #ig video of his "nature inspired ramen" and named it NISE RAMEN, but was just instant noodles. The video went viral and soon influencer were reaching out to him to try it. He limited the preview to influencer who had atleast 100k followers which further generated hype. Soon over 300 people were lining up to try the food and paying over $50 per serving and giving it rave reviews. This goes to show how customers can be manipulated by influencer and clever marketing to even like average products and pay a premium for it. #viralmarketing #marketing #influencers

Tik Tok Creators and Wine Business - A number of TikTokers are using the platform to educate users on how to pick a grape. We often see millennial and Gen Z consumers make purchasing decisions based on the creators they follow and the experiences or products they recommend Ultimately more people understanding wine and what they do or don’t like is a good thing for the industry #wine #wines #socialmedia #tiktok #creatoreconomy #creatormarketing #winebusiness #genz #generationz #consumerinsights #influencers #influencermarketing lukeflunder Tom Tryon🍷 Warner Dowlearn Andre Hueston Mack Luke Flunder