Wine trade shows, BOOMING or DECLINING?
Even though it might seem like the latter, I have researched some statistics from the most prominent trade shows in the sector to answer this question with data.
Here is what I found:
🍷 The "Queen Trade Show" ProWein Düsseldorf.
This year, 49,000 people attended, 11,000 more than the previous year 2022, but 12,000 less than in 2019.
In several charts from the organization showing the evolution of attendance and participation in this event since its inception in 1994, it is clearly seen how both increased year after year. It was only from 2019 when the decline began due to the pandemic.
🍷 The “Fancy Trade Show” Vinexpo Paris
Vinexpo Paris was inaugurated in 2020, with the aim of surpassing its predecessor Vinexpo Bordeaux, which recorded a 30% decrease in the number of exhibitors and visitors in its last edition in 2019.
In the case of Vinexpo Paris, the data seems encouraging; more than 36,000 attendees in 2023 (35% more than in 2022), a 20% increase in floor space, and an 18% increase in exhibitors.
🍷 The “Spanish Taste Trade Show” Barcelona Wine Week
The trade show from my homeland also recorded a slight increase in visitors in 2023 and a 27% increase in exhibiting companies compared to its first edition in 2022.
What will happen in 2024? Will pre-pandemic figures be achieved?
I will undoubtedly be there to see it; in Düsseldorf, in Paris, and, of course, at the Barcelona Wine Week.
If you are also someone who likes to plan ahead, let's schedule our meeting now 🗓️, one less "check" for the new year!
Here is to toasts with eyes locked! 🥂
#winetradeshows #winemarket #wine #prowein #statitistics #winetrends
Export Markets @ DISTILLERIE DES MOISANS | WSET Level 2 Awards
3moSee you in Paris!