Vinny O'Brien’s Post

𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐌𝐨𝐧𝐭𝐡 𝐢𝐬 𝐨𝐯𝐞𝐫 (𝐬𝐨𝐫𝐭 𝐨𝐟), 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐩𝐥𝐚𝐜𝐞 𝐌𝐨𝐧𝐭𝐡 𝐢𝐬 𝐡𝐞𝐫𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐑𝐆 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲! Join over 1,000 members already exploring key retail and eCommerce insights and driving the conversation. This September, we're supercharging your strategy and diving deep into the dynamic world of marketplaces. It’s going to be an exciting month with a focus on: • Strategies for enhancing customer experience on marketplaces • Building brand loyalty within competitive marketplace environments • Integrating marketplace and direct-to-consumer strategies • Leveraging marketplace data for targeted marketing and growth • Overcoming challenges in marketplace operations and logistics Log in now, drop your marketplace questions, and tell us what you’d like to see covered this month in our new marketplace space. If you’d like to feature as an expert, email hope@retailglobal.com. Don’t miss out- join the conversation and make the most of marketplace month! Not a member yet? Click the link in the comments to join us! #RetailGlobalCommunity #Marketplaces #eCommerce #Retail

Join us at the Retail Networking Happy Hour hosted by Ranosys and Shopify. We’ll explore the vibrant landscape of retail, touching on everything from the latest trends to the powerful fusion of #Commerce and #Data that can turbocharge your omnichannel strategies. Dive into how AI is reshaping #CustomerExperiences, learn the art of mastering customer engagement and conversions with #CircleOfCommerce, and uncover why sustainability is stealing the spotlight in retail. You will be joining in the company of distinguished retail leaders representing renowned retail groups boasting an expansive portfolio of high-end luxury brands. Their invaluable insights will enrich our fireside chat session, providing invaluable perspectives and experiences. In addition, there will be the following key takeaways: 👉 Latest retail trends that are shaping the future of digital commerce experiences. 👉 How Shopify leads the change in delivering enterprises with unified commerce and retail experiences. 👉 Unlocking the secrets to delivering an integrated experience with Circle of Commerce Don’t miss out. Join here ➡ https://lnkd.in/gSaxjMKt #Ranosys #ShopifyPartner #RetailExperiences

📣 Shopify's 2024 Retail Reports for Australia and Southeast Asia 📣 The retail industry is constantly in flux, and Shopify knows how important it is for businesses to keep their finger on the pulse. Our retail reports for Australia and Southeast Asia dive into the biggest shopping and retail insights from both consumers and businesses. What we’re seeing: value is more important than ever for shoppers, social media is supercharging product discovery, and unified commerce will pave the way for the best omnichannel shopping experiences. Some topics we explore: 👨💻 The biggest tech investments from retail leaders 🛍 Top expectations from online and in-store shoppers 🤑 How retailers are competing beyond price 🙂 Winning customer loyalty 💡 Actionable recommendations from top experts Interesting insights that stood out: ✅ 92% of AU consumers would become loyal to a brand if it offered them an incentive ✅ 83% of SEA shoppers research a brand on its website before making a purchase on a marketplace ✅ 68% of SEA retailers plan to increase investment in social commerce in the next year Download the reports to learn more Southeast Asia: https://shopify.link/GvAW Australia: https://shopify.link/p8QL The insights marketer in me was thrilled to have the chance to spearhead this project. I'm thankful to the teams at Archetype, Mutant Communications, Chello and YouGov for their support!

#Multichannelcommerce, #Omnichannelcommerce, #Unifiedcommerce. My latest for @InformationWeek explains the difference and why the trajectory has necessarily changed and why you need #IT to make it happen! #Retailstrategy #Businessstrategy #ITstrategy

#VTEX Connect Europe was a big success with great content for 3,000 attendees! #Commerce Solutions Architect Lukas Hendrischke, CMX & I discuss some great new (& some well-proven) features of the VTEX "Composable & Complete Commerce" platform. #Gartner's Voice of Customer recognized VTEX as the only "Customers Choice" #Digital#Commerce platform. 98% of VTEX customers were willing to recommend the platform to peers. #IDC's Marketscape recognized VTEX as the leader in two categories: Headless Digital Commerce platforms & B2C digital commerce platforms. IDC highlighted VTEX's omnichannel capabilities that enable operations online, in-store, in warehouses & more with built-in OMS & #marketplace features. VTEX processed 2,800 orders/min on Black Friday. Live-streaming was broadcast during the show. See the video of live sales of Under Armour & other #brands. 350 VTEX retailers drive sales with this fast growing sales channel. Social selling, leveraging influencers & integration with social are important channels for #retailers. AI chat is available to answer common viewer questions & short videos can easily be added to product detail pages. Pick & Pack optimizes fulfilling orders from stores/DC/FC & is integrated with over 2,000 shipment providers. It handles scenarios like replacement/rejection/addition of items & merchants can manage driver schedules, route optimization, real-time order tracking & other #LastMile factors. Drivers can upload proof of pickup/delivery like notes, signatures & photos. Analytics improve picker performance & other logistics. Returns #AI will review photos & descriptions of returns requested by customers & make automated decisions to handle the cumbersome but important #ReverseLogistics of commerce. Data Pipeline quickly & securely integrates commerce, #OMS & other data with data warehouse or BI tools. With GDPR limiting third-party cookies & data, it's very important to leverage first-party data to gain actionable insights. CRO Santiago Naranjo Alvaréz & EMEA/APAC GM Prakash Gurumoorthy kicked off #VTEXconnectEurope by highlighting successful client launches. For example, McFadyen Digital & VTEX client OBI had a great presentation of their #ecommerce & #marketplace success on the VTEX platform. OBI is the leading home improvement / DIY retailer in Germany with $9.4 billion of sales, 645 stores in Europe & 21 million monthly ecommerce visitors. I was honored to present about digital channel strategies. I'll share my presentation in another post. More details in comments below.

Groceryshop 2024 Day 1 Recap by Tata Consultancy Services Groceryshop 2024 kicked off with exciting insights and innovations shaping the future of the grocery industry. From new research on retail media strategies to a high-energy startup pitch competition, the day was packed with valuable content for retailers, tech innovators, and industry leaders. Here are a few highlights from Day 1. Retail Media Research The opening session on Retail Media Research delved into the growing importance of retail media as a powerful revenue stream for retailers. It covered strategies for harnessing the full potential of both in-store and offsite retail media by using data-driven insights, personalized advertising, and targeted promotions. The discussion highlighted how retailers can leverage their customer data to create more relevant ad placements and partnerships with brands, helping to monetize both physical store environments and digital platforms. Startup Pitch Competition The ‘Shark Reef’ Startup Pitch competition brought together 12 innovative startups with novel solutions to solving issues like customer experience enhancement, sustainability, and loyalty management. With cutting-edge technologies ranging from AI-driven analytics to smart checkout systems, these startups showcased how their solutions could help retailers become more efficient, improve customer engagement, and stay competitive in a rapidly evolving landscape. Building Loyalty in an Era of Fickle Shoppers and Unified Commers The ‘Building Loyalty in an Era of Fickle Shoppers and Unified Commers’ presentation explored strategies for retaining customer loyalty in today’s competitive retail environment, where shoppers have more choices than ever. Key themes included the importance of personalization, offering seamless omnichannel experiences, and leveraging data to anticipate customer needs. The presentation highlighted how unified commerce—integrating online, offline, and mobile shopping channels- can enhance convenience, while tailored rewards and loyalty can build emotional connections, fostering long-term customer relationships despite shifting shopping behaviors. Want to deliver personalized grocery experiences that build lasting loyalty and increase customer life time value? meet our team at Groceryshop 2024. To book a meeting click here - https://lnkd.in/gV4_-J83 Sanjay Basu Matt Belanger #TCS #CII #Groceryshop2024 #RetailCX #OmnichannelCX #Personalization

Navigating the retail landscape in the digital age is akin to steering a ship through uncharted waters. As a retail leader, I've witnessed firsthand the seismic shifts brought about by e-commerce trends. Not long ago, brick-and-mortar was the uncontested champion of commerce. Today, digital storefronts are not just complementary but often central to a brand's success. My journey began with skepticism. Could online insights truly transform in-store experiences? The answer, I found, was a resounding yes. Integrating e-commerce analytics into physical retail strategies has been nothing short of revolutionary. Real-time data on consumer preferences, purchasing patterns, and even foot traffic has enabled us to personalize the in-store experience in ways previously unimaginable. For instance, by analyzing online shopping trends, we adjusted our in-store product placements, leading to a noticeable uptick in sales for previously underperforming lines. Moreover, we've leveraged digital marketing to drive store visits, turning online interactions into tangible footfall. The transformation didn't stop there. Our staff training programs now include digital literacy, ensuring that every team member can bridge the gap between online and offline customer service. The result? A unified brand experience that resonates with the modern consumer. The lesson here is clear: digital and physical retail are not at odds. They are complementary forces that, when aligned, can elevate the customer experience and drive growth. If you're in retail, I encourage you to dive deep into your e-commerce data. Let it inform your in-store strategies and watch as the digital age becomes your ally, not your adversary. Have you experienced a similar digital integration in your retail journey? Share your insights below, and if this resonates with you, feel free to repost. #RetailLeadership #Ecommerce #DigitalTransformation

E-commerce Boom: Why Omni-Channel is the Future of Retail The e-commerce sector has experienced unprecedented growth in recent years, accelerated by the pandemic and shifting consumer preferences. In this evolving landscape, the omni-channel retail strategy has emerged as a crucial framework for businesses looking to thrive in the digital age. What is Omni-Channel Retailing? Omni-channel retailing integrates various shopping channels—physical stores, online platforms, mobile apps, and social media—to provide a seamless customer experience. This approach allows consumers to engage with a brand through multiple touchpoints while ensuring consistent messaging and service quality. Key Drivers of the Omni-Channel Strategy 1.Changing Consumer Behavior: Today's consumers expect convenience and flexibility. A survey by Shopify indicates that 73% of consumers prefer to shop across multiple channels. This trend highlights the necessity for retailers to create cohesive experiences that cater to customers' needs. 2.Enhanced Customer Experience: Providing a unified shopping experience fosters customer loyalty. Research by Deloitte shows that brands with effective omni-channel strategies retain 89% of their customers, compared to 33% for those with weak strategies. This indicates that a well-executed omni-channel approach not only attracts customers but also keeps them engaged. 3.Data-Driven Insights: Retailers leveraging data across channels can gain insights into customer preferences and behaviors. This information can inform inventory management, marketing strategies, and personalized promotions, leading to improved sales and customer satisfaction. 4.Technological Advancements: Technologies like AI, machine learning, and mobile payment solutions have made it easier for retailers to implement omni-channel strategies. These tools enhance personalization and operational efficiency, ensuring a smooth transition between online and offline shopping experiences. The Future of Retail: Challenges and Opportunities While the omni-channel approach presents significant advantages, retailers must also navigate challenges such as supply chain complexities and the need for robust IT infrastructure. According to a report by McKinsey, companies that invest in digital capabilities and customer-centric strategies can achieve up to 30% higher revenue growth compared to their competitors The rise of omni-channel retailing is reshaping the future of commerce. As businesses adapt to changing consumer expectations, those that embrace this strategy will be better positioned to succeed in the competitive landscape. #OmniChannel #Ecommerce #RetailTrends #CustomerExperience #DigitalTransformation

📰 News: 📰 🚀 "Forget Omnichannel, It’s All About Unified Commerce!" 📊 In today's digital age, e-commerce isn't just about having a pretty online store—it's about creating a seamless, customer-centric experience. Think about it: 73% of consumers say that a good experience is key in influencing their brand loyalties. Yet, many e-commerce businesses still juggle disparate channels, leading to silos and unconnected platforms. The real magic happens with --unified commerce--, where every touchpoint 'talks' to each other harmoniously, driven by data and AI. By integrating channels and leveraging real-time data, you won't just reduce cart abandonment—you'll maximize revenue and increase your average purchase ticket. Here's why being customer-centric in e-commerce is a game-changer: 📈 --Data-Driven Decisions:-- 80% of e-commerce companies using AI report an increase in customer satisfaction. 💡 --Efficiency:-- Businesses see a 30% drop in operational costs when they break down silos and unify their commerce platforms. 🛒 --Boost in Sales:-- Savvy inventory management via unified systems can lead to a 10-15% spike in sales. 📉 --Reduced Returns:-- With a unified approach, retailers experience a 20% drop in return rates, enhancing profitability. Your customers want seamlessness—let's give it to them. Want to learn more about the power of unified commerce and how it can transform your e-commerce strategy? Drop a comment below! And don't forget to follow AnniQ for more insights! 🚀👩💼 #Retail #Ecommerce #Commerce #Business #AIDriven #Digital #AI #Strategy #Innovation #ArtificialIntelligence #AnniQ https://lnkd.in/e4J3eFyh

"Retailers must shift their focus from channel to customer," says Mr. Polyakov. "Consumers expect retailers to meet them where they are – online, whether it's mobile or laptop, in-store, or on social media – and to deliver the same experience regardless. The only way retailers can meet their expectations is by breaking down data silos and developing a seamless, connected experience." Resulticks provides, "Connected Experiences," meeting the customer at the influx point of engagement. We are built from the ground up as a single platform to provide Real-time engagement, at the speeds that customers demand. #Realtime #Data #CDP #Marketing PathFactory KPMG Adobe Salesforce Forrester