Matzov Entrepreneurship Forum, Israel's promising Cyber talent, gathered yesterday to learn from our Partner Lior Akavia and @Michael Dolinsky, both unit graduates and two-time founders of successful startups. Here are some of their tips: * 𝐒𝐭𝐚𝐲 𝐌𝐚𝐫𝐤𝐞𝐭-𝐅𝐨𝐜𝐮𝐬𝐞𝐝: Avoid falling in love with your product during the ideation phase if the market says otherwise. Your solution must address a real problem that resonates with CISOs and ranks high on their priority list—something they're genuinely willing to invest in. * 𝐓𝐞𝐬𝐭 𝐘𝐨𝐮𝐫 𝐎𝐰𝐧 𝐒𝐚𝐥𝐞𝐬 𝐒𝐤𝐢𝐥𝐥𝐬: Before hiring SDRs, become your own salesperson. This hands-on approach will teach you invaluable lessons about how prospects perceive your product, refine your pitch, and ensure you're solving the right problem 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫, 𝐢𝐭'𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚𝐛𝐨𝐮𝐭 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐩𝐫𝐨𝐝𝐮𝐜𝐭—𝐢𝐭'𝐬 𝐚𝐛𝐨𝐮𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐯𝐚𝐥𝐮𝐞 𝐭𝐡𝐚𝐭 𝐭𝐡𝐞 𝐦𝐚𝐫𝐤𝐞𝐭 𝐜𝐚𝐧'𝐭 𝐢𝐠𝐧𝐨𝐫𝐞. Thanks Matan Yemini for organizing and Olga Bermant/ Amazon Web Services (AWS) for partnering
Kudos for a great event! Lior Akavia Merav Meluban!
It was a pleasure partnering with such great people 😎. Huge thanks to Merav Meluban for making it all happen—always a pleasure! 🙌
Investor @ Viola Ventures - Early Stage Startup Enthusiast
2moAwesome event by our one and only Merav 👑