VIOOH’s Post

We're live!🎉 The VIOOH team are thrilled to announce the launch of our annual whitepaper, State of the Nation 2024 for the fifth year running. We have partnered with international research and strategy agency, MTM to survey 1,200 advertisers and agencies across the US, UK, Australia, Germany, France, and guest market Brazil to learn about the current state of the nation of programmatic DOOH advertising. 🗣️ “Globally marketers increasingly recognise prDOOH’s flexibility, dynamic creative opportunities and sustainability benefits. We’re confident its growth will continue, and as this report indicates, we anticipate a 28% increase in prDOOH spending over the next 18 months, with significant budgets sourced from existing traditional and digital budgets, as well as entirely new budget allocations” says Jean-Christophe Conti, Chief Executive Officer at VIOOH. 📑 Download our reports today by visiting https://hubs.li/Q02PY1qn0 👉 Read more in our official press release here: https://hubs.li/Q02PY0KG0 #VIOOH #SOTN24 #StateofTheNation24 #Research #AdvertisingTrends #DOOH #AdTech #OOH

Was great to be at DMEXCO - Digital Marketing Expo & Conference last month! 🇩🇪 Hear from Diu Hoang, our Global Field Marketing Director, who gives her key takeaways and learnings from the conference. Diu says "success in this evolving landscape will require a combination of technical innovation, creative excellence and a steadfast commitment to respecting consumer privacy" Read more here ➡️ https://hubs.li/Q02SKJpF0

The VIOOH team went down under for our State of the Nation Sydney event this morning - and what more iconic location to host it than Sydney Opera House 🇦🇺 We were joined by special guests on-stage to unpack some of the Australian Highlights report: 🗣️ Ricky Morelli, Digital Media Lead, BCM Group 🗣️ Brad Palmer, National Programmatic Director, JCDecaux Australia 🗣️ Dylann Cranswick, Senior Account Manager, The Trade Desk 🗣️ Sebastien Kriegel, Digital Partner - Transformation & Activation, UM Australia A fantastic morning spent unpacking some of the insights of the report, such as: 🌟 Australian marketers are embracing prDOOH widely, with 27% of media plans including the channel in the last year and projections for inclusion in the next 18 months expected to grow to 35% 🌟 Accurate location targeting is the most recognised benefit of prDOOH to Australian marketers 🌟 44% of respondents selected DSP Managed Services to answer who has been responsible for planning/ buying prDOOH in the last 12 months, a huge 25ppt YoY increase It was great to get the industry together to make a real splash in Sydney! 💧 Melbourne is next on Tuesday 15th October - register for the events or download the full reports here: viooh.com/sotn See you next week!

💻 In our latest case study Dell Technologies, launched a programmatic DOOH campaign to amplify and reinforce their display campaign which proved to be a smart investment to drive positive intent and preference. To find out more about the campaign and its impressive results, check out our case study portal below ⬇️ Partners 🤝 Displayce, Locala, Happydemics Read more ➡️ https://hubs.li/Q02R-NGv0 #CaseStudy #SuccessStory #Dell #Campaign #prDOOH #DOOH #Adtech

We can't wait to see you next week Melbourne! 🇦🇺 Join us for an exclusive breakfast event next Tuesday, 15th October at Voco Melbourne for part two of the Australian leg of our State of the Nation roadshow. We'll be hearing from special guest panelists looking into the current state of programmatic DOOH in Australia, with a fantastic line-up of speakers. Hear from: ✨Michelle O'Brien, Client Managing Partner, EssenceMediacom Australia ✨Melanie Alforque, Senior Brand Manager, Extra, Mars Wrigley ✨Brad Palmer, National Programmatic Director, JCDecaux Australia ✨James Lambert, Head of Advanced DOOH, GroupM Nexus ✨Belinda M., State Sales Director (VIC, SA, WA), Tonic Media Network ✨Adam Russell, General Manager, UM Worldwide Don't miss out and register today ➡️ https://hubs.li/Q02Sww0w0

We'll be in Hamburg 🇩🇪 on Thursday 7th November continuing our State of the Nation roadshow! Come and join us for our lunchtime panel where we will be joined by industry experts covering the findings of our German report and current state of the programmatic DOOH in Germany. 🔍 📖 #DOOH #OOH #Germany #Advertisingevents #ProgrammaticDOOH #PrDOOH #PDOOH #ProgrammaticOOH #Hamburg

🇫🇷 Ne manquez pas l'opportunité de nous retrouver à Paris pour l'avant-dernier événement de notre roadshow "State of the Nation"! Nous vous invitons à un petit-déjeuner le mardi 5 novembre, où des échanges enrichissants avec des experts du secteur aborderont l'état actuel du programmatique DOOH en France. Un événement à ne pas rater! ➡️ Inscrivez-vous ici: https://hubs.li/Q02Sk18y0 🗣️ Veuillez noter que cet événement se déroulera en français.

Hello “Product Perspectives” Episode 5 💫 The series where we give you the chance to hear from members of our Product team to give you an inside look at the innovation driving our latest releases. 🤗 This episode, we’re joined by our very own Maryam El-Hawary, Product Manager at VIOOH. 👋 She will be talking us through how the VIOOH Planner will help Media Owners through unique frame and data visualisation capabilities! Want to learn more about how the VIOOH Planner is transforming media planning? Visit our website: https://hubs.li/Q02Sk8Cx0 📽️ https://hubs.li/Q02Sk8_Q0

It's time for “Product Perspectives” Episode 4 💫 This series that gives you the chance to hear from members of our Product team for an inside look at the innovation driving our latest releases. 🤗 This episode, we’re joined by our very own Benoît Vidal, Director of Data Products & Partnerships at VIOOH! He will be talking us through how the VIOOH Planner will address the pain points and challenges traditionally faced when planning DOOH campaigns! Want to learn more about how the VIOOH Planner is transforming media planning? Visit our website: https://hubs.li/Q02R_txm0 📽️ https://hubs.li/Q02R_z3c0

See you next week Sydney! 🇦🇺 Join us for an exclusive breakfast event next Thursday, 10th October at Central & West Yallamundi Rooms in Sydney for part one of our Australian leg of our State of the Nation roadshow. We'll be moderating special guest panelists looking into the current state of programmatic DOOH in Australia, with a fantastic line-up of speakers. Hear from: ✨ Brad Palmer, Head of Programmatic, JCDecaux Australia ✨ Sebastien Kriegel, Digital Partner - Transformation and Activation, UM Australia ✨ Dylann Cranswick, Senior Account Manager, The Trade Desk ✨ And more to come... Register today 👉 https://hubs.li/Q02RZChX0 🌏 If you can't make our Sydney event, we're also hosting an event in Melbourne on Tuesday 15th October! If that suits you better, you can sign up here: https://hubs.li/Q02RZ9St0