I just came across this Amazon miniTV's ad on Disney+ Hotstar OTT platform. In a strategic move that blurs the lines of competition, Amazon MiniTV's advertising presence on Hotstar, a direct competitor🤼, is both bold and intriguing. This cross-promotion💡 not only showcases confidence but also suggests a dynamic understanding of the modern viewer's preferences. By reaching out to the audience on a rival platform, both brands appear to acknowledge the diverse habits of viewers, positioning themselves as versatile and consumer-centric. But this is not the first-time that this has happened. In 2016 as well, Amazon Prime had a big brand launch on Disney+ Hotstar (then just Hotstar). This competition-on-display strategy not only fuels the rivalry but also serves as a reminder that in the world of streaming services, content is 👑. Viewers, in turn, are presented with an array of choices, encouraging platforms to consistently improve and diversify their content to retain and attract audiences. Overall, this marketing move adds a layer of excitement to the streaming wars, making the viewer the ultimate winner amidst the competitive dance of Amazon MiniTV 🆚 Hotstar. P.S.: I do like to watch Modern Family :p
