If you want to know what's on the minds of Silicon Valley journalists, read this new PRSA Silicon Valley story by Jennifer Yoder. Here are the first few paragraphs. Click through to the story to read the rest:
On Wednesday, June 5th, 2024, the Public Relations Society of America (PRSA) Silicon Valley Chapter hosted a panel discussion titled "Inside the Newsroom: Tech'' at AMD in San Jose. Moderated by Meghan Fintland, PRSA Silicon Valley Chapter President and Head of Global PR at Rubrik, the event brought together three distinguished journalists – Scott Budman from NBC News Bay Area, Don Clark from The New York Times, and Mark Albertson from SiliconANGLE. The three of them shared their insights on the current challenges and opportunities in tech journalism.
The Q&A-style format allowed audience members to engage with the panelists, asking questions alongside submitted queries from PRSA members. The discussion quickly delved into the increasing complexity of technology emerging from Silicon Valley, with all three journalists commenting on how difficult it's become to report effectively. Moreover, rapid technology and application advancements add to the challenge.
As the conversation turned to artificial intelligence (AI), the journalists expressed reservations about its current capabilities and questioned the value of its use. Don Clark noted that technology was already complex before the advent of generative AI, but now the intricacies of it all have reached an insane level. He expressed frustration with companies using buzzwords like "platform" and "solution" in every sentence when describing their offerings. "Folks want to describe their companies in the most grandiose terms. You make chips – go ahead and say that," Clark remarked, emphasizing the need for simplicity in communication. He pointed out that the excessive use of jargon makes it challenging for readers to understand the technology, as it often revolves around corporate problems that not everyone can relate to or comprehend the need for a solution.
Albertson added that even with the tsunami of coverage AI has received over the past couple of years, the technology is still in its early stages. "This tech burst on the scene and became a household name before it was fully baked," he said, noting that tools like ChatGPT are "not quite there" and cannot capture the essence and nuance of how things are connected, particularly within enterprise tech. (Visit the website in Comments for the rest.) #AI #journalism #PR #jargon #publicrelations Heads up PRSA-NY and Public Relations Society of America (PRSA)
Earlier this month, we welcomed SiliconANGLE & theCUBE's Mark Albertson, NBC Bay Area's Scott Budman, and The New York Times' Don Clark for our "Inside the Newsroom: Tech'' event, held at AMD's campus in San Jose!
Our panelists offered unique insights into their struggles and hopes for the future of their industry, as they continue to navigate the ever-changing landscape of technology and its impact on society.
We've captured key insights from the conversation in our latest blog, available now. Read full details here: https://lnkd.in/gFrmvigQ
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